BRIEF
Altia Solutions are a rapidly growing international software company based in Glasgow. They help investigators save time, increase productivity and improve the accuracy of their investigations.
We were delighted to be given the opportunity to help them create a new series of sub-brands for their four software products Toolkit, Toolbar, Insight and Digital Manager.
SOLUTION
We designed four sub-brands showcasing the products relationship with data – Transforming Data, Cleaning Data, Linking Data and Linking Police Data. Special patterns were created for each and integrated into the graphics to highlight the individual messages for the product.
We used bold colours to distinguish each of the sub-brand designs while the final versions were refined to function equally well on both digital and print platforms.
RESULT
“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”
Ian Watson, Managing Director of Altia Solutions