True North


We were delighted to be given the opportunity to work with True North. A new-start organisation providing advocacy, public policy, communications and specialist net-zero advice to their clients, we were asked to create a new brand and identity showcasing the dynamic way they work with clients to drive forward change.


The loft initially explored the idea of movement in nature. We wanted to bring the messages of dynamism and collaborative partnership to life. Patterns of fish tornados making their way through the sea were the main inspiration. Our team worked though many creative sketches, looking for ways to refine and hone the theme. The final design shows a fish tornado dynamically moving forward, The various colours of the fish were inspired by The Northern Lights (Aurora Borealis.)


The project was a tremendous success. The new brand has been used extensively by True North in many of their communications, as they launch their new business.