True North are a new-start organisation who provide advocacy, policy and communications advice to a wide range of companies. We were delighted to be given the opportunity to work with them to create a new brand and identity. They wanted to showcase the dynamic way they work with clients to drive forward change.
We looked to bring the messages of dynamism and collaborative partnership to life and used nature as our guide. The Patterns from fish tornados making their way through the sea were a real source of inspiration. Our team worked though many creative sketches exploring ways to refine and hone the theme. The final design shows a fish tornado dynamically moving forward, the various colours of the fish were inspired by The Northern Lights (Aurora Borealis.)
The project was a tremendous success. The new brand has been used extensively by True North in many of their communications, as they launch their new business.