BenRiach became an independent distiller in 2004. Their 10th anniversary was celebrated with a refreshed design direction created by the loft and to further celebrate this special occasion, they wanted to release a range of exceptionally rare ‘Single Cask’ expressions. They asked for a stylish packaging solution that was still ‘BenRiach’ but very clearly highlighted the exclusivity of the whisky.
The design focused on BenRiach’s heritage and we were inspired by the original sample bottles which had labels with little hand-written notes – very similar to old-fashioned medicine containers. We wanted to re-create that evocative feel throughout the entire range to show the value of the whisky and it was with the communication of all the different elements — Cask No, Date of Distillation, Bottle No, etc that gives the design that bespoke feel.
We created 3D paper mock-ups which helped to evaluate designs more quickly and allowed us to hit tighter deadlines much more easily.
“BenRiach was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”
Louise Seaward, Global Innovation Manager, Brown Forman