The loft met Altia in 2013 when their company was just at the beginning of an exciting adventure – they had around 10-20 staff, a range of new solutions in development and an incoming Managing Director called Ian Watson. A leading provider of software for investigators in both the private and public sectors, Altia Solutions help their customers save time, increase productivity and improve the accuracy of their investigations. The company were selling four different products at that time and had big plans to grow.

Today, after a merger with ABM Intelligence, the newly named ‘Altia-ABM’ has between 50-100 staff, they have offices and customers all over the world and continue to grow rapidly with a five-fold increase in revenue in as many years. Throughout this time, the loft has helped the company with over 100 creative projects for each of the different brands of the group – these include Altia Solutions, ABM Intelligence, Altia-ABM, SOCEX and The Keith Hughes Awards.

Projects have included company re-brands, product identity designs, campaign support for sales teams, strategic advice, brochures, websites and countless smaller projects too. We’ve been to their Christmas Doo a couple of times, and they’ve been to ours as well. We continue to work, and very much enjoy working, with Altia-ABM today. We look forward to more exciting moments and hope our collaboration continues for a long time.


“The loft worked closely with the whole staff and developed a company rebranding that encapsulates the very being of the company. It was refreshing to be able to interact with all of the designers and have our ideas and thoughts taken seriously. A great experience!”

“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX’ conference and the annual ‘Keith Hughes Awards,’ the loft worked closely with us. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

Ian Watson, CEO of Altia-ABM.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Responsible for Emerging Markets for Altia-ABM

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM