BRIEF

ADNH Compass are a part of Compass Group and one of the UAE’s most prominent suppliers of food and catering services with over 15,000 employees throughout the Emirate states. ADNH Compass provides coffee shops in hospitals, universities, schools, airports and government buildings, etc. We were asked to deliver a ‘turn-key’ branding solution which could be conceived and delivered quickly. The new brand would be called HUSK and would have it’s identity applied on a wide array of items including – sandwich boxes, takeaway coffees, yoghurt pots, clothing, signage and a number of other packaging solutions.

SOLUTION

We realised early-on that the new brand mark had to be bold enough to be appealing, it had to be universally understood by all and most importantly had to be versatile enough to be used across a wide range of items. We created dual marks – one as a logo and one as the brand title – which could be easily and effortlessly applied through the exceptionally wide number of brand materials. The marks were complemented with bold colour palettes and typefaces.

RESULT

ADNH Compass were delighted with the final result, as were their partners. The new identity is the cornerstone of the HUSK brand and is currently being rapidly expanded out across several locations in Dubai and other Emirate States.

A more in-depth case-study of this project is to come, watch this space…