ABM Intelligence (now Altia-ABM) is a Nottingham based company, they are a specialist provider of covert intelligence systems and software solutions. They were introduced to us by our long-term client Altia Solutions as both companies were merging and we were asked to bring the organisation further into the family by creating a new brand, one which would sit comfortably beside Altia.

A major part of this exercise would be the creation of company values, a vision and mission statement. We were asked that ABM staff take a lead role in the exercise – one that would eventually shape the company’s operations, sales and client-service.



We spoke to every member of their large team and during our interviews we discovered that the ABM team were most proud of their ability to innovate, stay ahead of legislation changes and serve the law enforcement community.

The team were particularly passionate about incremental gains – ‘one less mouse click in a programme, multiplied across a team, over a number of days makes a significant difference to their client’s productivity.’

Finally, efforts were taken to ensure the entire ABM team bought into the exercise after its completion, so we adapted traditional terms like ‘Values’ and ‘Mission Statement’ to ‘Who we are’ and ‘What we do.’



“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM