Crystal Clear Communications

Intro

Petroleum Experts are an engineering-software company. The organisation helps oil and gas companies from all over the world maximise their production. They are seen as one of the world’s leading organisations in their field, with offices in multiple parts of the globe. Despite their success, PETEX knew there was they could do more to better market their new ‘Digital Oil Field (DOF Suite.)

Solution

We were privileged to be the first agency to work with Petroleum Experts since the company was founded in 1989.

The main idea behind our work was to create communications that could be universally understood by all, that could appeal to new customers as well as win the hearts and minds of many of the different decision makers in what could be a complex sales/buying process.

We created a beautiful ‘telescope-inspired’ visual, produced corresponding versions for off/on-shore production, re-formatted marketing materials to reach as wide a range of people as possible.

Throughout the process, we also helped PETEX’s staff to better understand how to sell the product and even mapped out a range of future ideas that the organisation could pick up and use in the future.

Results

Our work with PETEX helped the organisation to…

– Raise the Profile of their Product & Brand Globally.

– Increase Sales of The Digital Oil Field

– Build Stronger Relationships with OEM Clients.

– Accelerate Purchasing Sign-Offs Amongst Key Decision Makers.

– Educate Their Own Staff in How to Communicate the Benefits Behind The Digital Oil Field.