A User-Centred Approach

Percepta, A User-Centred Approach

Percepta is a US-based customer experience company operating worldwide providing strategic and operational services to help large organisations build better stakeholder relationships.

The majority of their work is with the automotive industry where they provide customer journey mapping, dealer-training, call-centre support and a whole host of other services to some of the largest companies in the world.

They were looking for a new website which would help them win more work with retained clients, bolster their tendering processes with clients outside the automotive sector and raise the overall profile of the organisation.

The winning of new work for Percepta would generally involve winning over a range of different people in different departments so the new site would have to appeal to each of them in different ways.

This is ‘Percepta Website, A User-Centred Approach.’




The main hero image above has people at the heart of it but with a distinctive birds-eye view suggesting the more abstract and data-lead approach Percepta utilise. The new Percepta site makes a wide use of large, bold and impactful images.




The user-centred approach was shown most significantly with this uniquely created infographic – showcasing the user at the heart of Percepta’s processes.




A range of carefully selected stock images were used which would mainly showcase people at the heart of Percepta’s various offerings. 




Composite graphics for composite services were one of the highlights of the new website. 




The creation of a site which functioned outstandingly well on all devices was seen as incredibly important to Percepta and as mentioned we’re delighted with the final result in this regard.




Easy-access case-studies were created with professionally written copy – giving potential buyers, users, operators, etc a sneak preview into what additional value Percepta could offer. 




These case-studies were given for each and every service. 





The animation of the customer-infographic was a crucial development to further increase the overall quality of the user-experience. 




One of the most successful parts of the project was the creation of a bespoke icon-suite for Percepta which showcased the organisation’s unique composite services. 





Extensive ideas were explored for the communication of Percepta’s various service offerings – from sketch through to realisation on the Percepta website. 




We experimented with the creation of ‘Sacred Geometry’ inspired value icons. 




UI/UX was at the heart of the design process to ensure that the correct users would be taken to the appropriate information as quickly and effectively as possible. 




The loft collaborated with Percepta and, in particular, their Global Vice President of Client Services Alan Meldrum on a number of other projects including his presentation ‘Frictionless Experience in a Disruptive World.’ 





Which was later filmed by the loft with highlights which can be seen above… 




Both companies collaborated on a range of other projects including this creative work for ‘The Henry Ford Academy.’ 




And the creation of a stunning brand-experience for ‘Vignale’ the luxury Sub-brand of Ford Motor Company. 




Some of the kind words we received after our collaboration with Percepta. 


If you would like any further information on Percepta, a User-Centred Approach or would like to contact us about a similar project, drop us a line.

Thanks for reading. The loft team.