Unleashing Brand, Marketing & Digital Potential
Brand Marketing Partnership | Commercial Strategy | Proposition Development | Digital Design | Copywriting | Events | Campaigns | Graphic Design | Video | UI/UX | Ideation & Workshops
Percepta is a US-based customer experience company with 4400 experts working in over 56 countries worldwide. They, predominantly, assist global automotive OEMs to improve stakeholder relationships with a wide range of specialist services. The company had achieved great success using reputation and existing relationships to win new business but Percepta knew the key to further growth was to start embracing brand, marketing and digital in a much greater way. Naturally we were delighted to assist and eventually formed an extremely close brand marketing partnership with Percepta over many years.
These are the highlights of our work together…
Building A Digital Case-Study Library
The design and build of a digital case-study library, launched alongside a new company website, brilliantly helped Percepta to communicate the depth and breadth of their experience to both existing and prospective clients.
New Company Philosophy
‘Frictionless Customer Experience,’ a new company philosophy, beautifully summarised the latest innovations in Percepta’s service and acted as an outstanding promise to clients as well as an operational direction for service delivery and benchmark for standards. The philosophy was at the heart of many of the marketing activities we worked on, including internal/external events.
Alan Meldrum, Percepta’s Global Vice President of Sales, Marketing & Client Services speaking on-film about the importance of ‘Frictionless Client Experiences in an Ever-Increasing Disruptive World.’
Service Re-Categorisation
Close to one hundred different and randomly organised services and offerings were carefully re-branded which created a more professionalised brand and service presentation. However, the creation of new composite services bringing together various service offerings under one banner tremendously helped Percepta to get across the ‘value-add’ of their bespoke solutions.
Formalising Proprietary Processes
The formalisation of various customer-experience processes, developed over time, into intelligent graphics and infographics was invaluable at helping the Percepta team to showcase the value of their strategic approach to clients.
Complete Digital Transformation
The creation of a completely new company website, which brought together many of the innovations listed above, was a massive step forward visually and in terms of user-experience for Percepta. It included features such as case-study downloads, e-mail capture and customised language translations. As part of the process, a great deal of work was carried out to ensure that the website had a completely ‘user-centred approach.’
Sharing Best Practices
With the onset of digital/social media, we worked closely with Percepta in a true brand marketing partnership to enhance their (brand-experience) service offerings. This included collaboration on a number of projects for Ford Motor Company Europe and The Henry Ford Academy.
Results
Significantly Increased Digital Enquiries from existing/prospective clients.
New Opportunities from existing clients, previously unaware of various Percepta services.
Better Communication of Percepta’s Value-Add solutions.
Stronger Recording of the organisation’s many achievements.
New Exciting Opportunities in non-automotive sectors.
Stronger Brand Value in the wider marketplace.
Expanded Service Offerings for Percepta’s existing clients.
Improved Employee Satisfaction in Percepta’s many locations around the world.
Stronger External/Internal Communications with partners globally.
Improved Client Relationships with existing OEM clients.
Testimonials
“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”
Alan Meldrum, Percepta Global Vice President of Marketing, Sales & Client Services
“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”
Lindsay Morrison, Global Marketing Manager of Percepta