Obesity Action Scotland are a Scottish-Government supported organisation which exists to promote healthy eating and better lifestyle habits. They were looking for creative ways to get their message across to both policy-makers as well as the wider public.

We worked closely with Obesity Action Scotland to create a series of campaigns featuring ’The Organg.’ A collection of clearly over-worked organs of an unhealthy person. Each with their own personalities – Bonnie Brain, Hamish Heart and co. They were joined by nasty characters such as Devlin Diabetes, etc. Each were presented as part of a ’Top-Trumps’ inspired game.

The results of the campaign were staggering with the organisation being able to significantly cut-through to both the mainstream and also with policymakers in the Scottish Government.

Testimonial

“Obesity Action Scotland worked with THE LOFT to develop a series of graphics aimed to deliver health messages. The whole process from presenting a wide range of ideas to choose from, to narrowing down the concepts, to fine-tuning the final product, was easy and enjoyable. the team was very professional, approachable and easy going with plenty of initiative. Working with THE LOFT team was a pleasure, thank you!”

Dr Anna Strachan, Policy Officer of Obesity Action Scotland

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