Crafting Clarity
Summary
Helping a range of organisations including The Princes Trust, Inspiring Scotland & Glasgow Chamber of Commerce communicate complex stats and stories in a much more powerful way with infographics.
Key Results
Improved engagement & faster customer buy-ins.
Main Activities
Specialist communications, creative strategy, data Visualisation, design for print, content creation, campaigns and motion.
Intro
Infographics are a real house speciality at THE LOFT. Over the years, we’ve helped many of our clients take raw data, stats, technical information and transform them into graphics with real visual drama, thoughtfully organised messages, we’ve applied them in new and creative ways too. Truly creative communications.
Please see some examples of our work below…
Creating Visual Drama
Some of the infographics we’ve created over the years have went beyond simplifying complex data to the creation of real works of art in their own right. Very little can compel an audience to want to find out more than a beautifully laid-out and presented visual.
Inspiring Scotland & The Scottish Government, ‘The Power of CashBack’
Glasgow Chamber of Commerce, ‘Glasgow On The Rise’
Glasgow City Marketing Bureau, ‘A Decade of Success’
Thoughtfully Organising Messages
The basic function of an infographic remains to structure raw data, important stats and many different facts and figures to fit a particular message, narrative or point of view.
MCR Pathways, An Hour A Week A Lifetime of Impact
The Princes Trust, ‘Welcome To The Ecosystem’
Scottish Leather Group, Sustainability Infographics
Women’s Enterprise Scotland, Encourage | Nurture | Develop | Support Infographic
Lynkeos, ‘Cosmic Ray Muography’
Edinburgh Marketing, ‘Multiplying The Reach of Scotland’s Capital’
Obesity Action Scotland, ‘Think About Your Organg’
Getting Creative With Applications
Finally, infographics are now part of a much wider marketing effort by organisations being used in many different ways to promote organisations and their messages.
Glasgow City Marketing Bureau, ‘A Decade of Success,’ Interior Installation
Beeks FX VPS, Explainer Video
TESTIMONIALS
“Benedetto and the team at the loft produced for us a superb infographic, which helped us enormously. We needed a one pager to communicate a lot of information and they nailed it. They interpreted our brief really well and capture what we needed – the end result was absolutely spot on. It was all done really quickly too – we needed it yesterday!”
Paul Wakefield, Head of Marketing & Partnerships at Edinburgh Marketing
“It was a real pleasure to work with the team at the loft. They understood the brief instantly and we are able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi monthly magazine and has been very well received by our readership.”
Richard Muir, Deputy Chief Executive of the Glasgow Chambers of Commerce
“Women’s Enterprise Scotland enjoyed working with the loft on a project to help us demonstrate pictorially what we do. We were pleased with the process from start to end product. They listened to our brief and developed a creative concept that suited our needs and budget.”
Margaret Gibson, Chief Executive of Women’s Enterprise Scotland
“I really like the loft, their understanding of the brief, level of creativity and quality of work have all impressed me. They are also a good bunch and very easy to work with.”
Stuart Macdonald, Managing Director of Seric Systems
“The loft are a delight to work with. The team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the end result!”
Evelyn McDonald, Head of Growing Businesses of Prince’s Trust Youth Business Scotland
“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. a thoughtful, creative and to-the-point team.”
Willie Cairns, Communications Co-Ordinator, Enable Scotland
“We’ve been working with the loft for several years now and they helped us to celebrate our 10th anniversary with a great infographic summarising our company’s exciting history until now. The infographic was very nicely done and eventually became an effective set piece campaign for our social media marketing. Highly Recommended!”
Declan Goldie, Operations Director of Portal Security