CREATIVE SHORTCUTS

MARKETING STRATEGY & SUPPORT

Marketing Strategy starts with you and your team’s ambitious goals prioritised, strong revenue streams identified, competitive advantages established, the right products/services selected and customer messages crafted (for maximum engagement.) Your rapid-growth strategy also including your competitors analysed, channels carefully prioritised, the company’s capacity to deliver evaluated and all potential threats understood before moving forward.

What’s more, the tough calls – what to do first, what to give attention too, more crucially what to leave out, how to resource with intelligence and how to make sure those resources are used creatively, yet wisely. All done quickly, efficiently and presented in the clearest and easiest way possible, whether that’s a report, a sheet of A4 or a compact Powerpoint. Everything in place to help you and your team see what can be done, the most effective way to do it and how best to get started.

At the loft, we help high-growth founders, leaders & entrepreneurs put together impactful, intelligent and creative marketing strategies. We look deeply into what’s working in the business, how it can be multiplied and how to maximise existing channels. We consider budgets, the brand, the people who make it happen, where some investment may be required and where it just isn’t necessary yet. We get the wheels in motion for agencies to get creative and can manage that process too.

Whether you’re looking for quick wins delivering almost instant revenue, exploration of the commercial potential of a new sector or just a comprehensive costed schedules of activities, we can assist. All the while, giving you a little bit more of your precious time back in the process. If you’re looking to scale and would like some help with your marketing strategy, please don’t hesitate to contact us.

 

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RECENT POSTS

 

CLIENTS

  • “We’ve worked with the loft for a number of years now and in that time they’ve helped us win several pieces of new business with some of the biggest and most recognisable brands in the world. They always gets it straight away, have a great sensitivity to brands, are willing to go the extra mile and can mould powerpoint pitch decks in ways we’ve never seen before. Finally, we are always working towards incredibly tight deadlines at Wave and our overnight shifts complete with last-minute amends have become legendary. An integral part of our pitch team.”

    Linda Gallagher, Managing Director at Wave Agency
  • “Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight time-scales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout.”

    Iain MacRitchie, Private Equity Chair, Social Entrepreneur, Growth & Change Specialist
  • “Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

    James Lang, Group Marketing Director of Scottish Leather Group Limited
  • “It was a real pleasure to work with the team at the loft. They understood the brief instantly and we are able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi monthly magazine and has been very well received by our readership.”

    Richard Muir, Deputy Chief Executive of the Glasgow Chambers of Commerce
  • “The loft were instrumental in our re-branding exercise at Beeks FX as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them and it was a fun experience, however threats of free Prosecco have yet to materialise :-)”

    Gordon McArthur, Chief Executive of Beeks FX VPS
  • “We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

    Alan Meldrum, Global Vice President of Marketing, Sales and Client Services
  • “When Altia decided to develop and be the lead sponsor of the SOCEX conference and the annual Keith Hughes Awards, the loft worked closely with us. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

    IAN WATSON, MANAGING DIRECTOR OF ALTIA SOLUTIONS
  • “Aqualisa have been working with the loft for over a year now on a huge range of projects – everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. They provide creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives. essentially an extended part of our team. Highly recommended.”

    Simon Cornelius, Senior Product Manager – Aqualisa Products Ltd
  • “The creativity of ‘The Loft’ has been absolutely first class. We were blown away by the work they produced for us and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

    NICHOLAS PRAG, CUSTOMER RELATIONSHIP EXECUTIVE OF NETWORK RAIL
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    “THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

    They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every single day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.

    Good fun too, highly recommended.”

    Ian Watson, Co-Founder of Altia Solutions
  • “THE LOFT CREATED A BRAND IDENTITY FOR THE LEVEN CAR COMPANY – ONE WITH WHICH WE ARE INCREDIBLY PROUD. THE COMPANY GAVE A VERY PERSONAL SERVICE, TOOK THE TIME TO UNDERSTAND THE BUSINESS, CONSULTED THE ENTIRE TEAM AND THEY PROVIDED US WITH A TOP QUALITY DESIGN CULMINATING IN A BRAND THAT SITS ALONGSIDE TWO OF THE WORLDS FINEST – ASTON MARTIN AND ROLLS ROYCE – WITHOUT LOOKING OUT OF PLACE”

    CHRIS MCMAHON, DIRECTOR OF THE LEVEN CAR COMPANY
  • “The BenRiach 10 Years Old is a key new launch for us as it marks a significant milestone – it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

     

    NICOL VAN RIJBROEK, MARKETING MANAGER OF BENRIACH DISTILLERY
  • “For the BenRiach Cask Strength, the organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

    LOUISE SEAWARD, GLOBAL INNOVATION MANAGER, BROWN FORMAN
  • “The videos we created with the loft really helped Alexander Dennis communicate the advantages of double-decker buses to our clientele and we were very happy with the service provided.”

    JACQUELINE ANDERSON, GROUP MARKETING DIRECTOR OF ALEXANDER DENNIS
  • “The loft are a delight to work with. The team are dynamic, creative and extremely likeable.  A real pleasure to do  business with and I am thrilled with the end result!”

    EVELYN MCDONALD, HEAD OF GROWING BUSINESSES OF PRINCE'S TRUST YOUTH BUSINESS SCOTLAND
  • “THE LOFT ARE REALLY GOOD. THEY ARE QUICK, EASY TO WORK WITH AND DO GREAT WORK.”

    ROBIN TAIT, HEAD OF MARKETING OF KETO PUMPS, A CLYDE BLOWERS PORTFOLIO COMPANY
  • “The team at the loft created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

    James Woodrow, Petroleum Experts Limited
  • “The team AT THE LOFT DESIGNED OUR BRAND AND WEBSITE. THEY ARE SOME OF THE MOST TALENTED PEOPLE I’VE EVER MET. THE WAY they GET THE CLIENT INVOLVED WITH THE DESIGN PROCESS MAKES YOU FEEL AS IF YOUR PART OF the TEAM.”

    John McGrath, Managing Director of Fridge Angels
  • “The loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended!”

    GEOFF LEASK, CHIEF EXECUTIVE OF YOUNG ENTERPRISE SCOTLAND
  • “Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

    ALISTAIR WALKER, FOUNDER OF ALISTAIR WALKER WHISKY
  • “THE LOFT DESIGNED AND BUILT A TREMENDOUS WEBSITE FOR CONSILIUM WHICH VERY NICELY SUMMARISES WHO WE ARE AND WHAT WE ARE ABOUT AS CHARTERED ACCOUNTANTS. IT WAS A FUN PROCESS, THE SITE WORKS EXCEPTIONALLY WELL AND WE HAVE RECEIVED MANY COMPLIMENTS ON ITS LOOK AND FEEL. WE WOULDN’T HESITATE TO RECOMMEND THE LOFT TO OTHERS.”

    John Blair, Partner of Consilium Chartered Accountants
  • “I REALLY LIKE THE LOFT, THEIR UNDERSTANDING OF THE BRIEF, LEVEL OF CREATIVITY AND QUALITY OF WORK HAVE ALL IMPRESSED ME. THEY ARE ALSO A GOOD BUNCH AND VERY EASY TO WORK WITH.”

    STUART MACDONALD, MANAGING DIRECTOR OF SERIC SYSTEMS
  • “Working with Benedetto & the loft has been an incredibly uplifting journey. From what was becoming dated and obscure, we have a brand that is simple and packs an incredible punch in today’s competitive marketplace. Our brand is so important to everything we do as a business, so getting it right has helped us win more business. I would have no hesitation in recommending that you take this journey and beautiful define, why you do what you do.”

    YOSOF EWING, MANAGING DIRECTOR OF CPUK
  • “The loft did an outstanding job in assisting me with a very complex piece of work. They created an exceptional solution that was both creative and beautifully finished. Great team, good fun and brilliant designers.”

    STEVEN SIBBALD, MANAGING DIRECTOR OF SPRINGBOARD MARKETING
  • “The loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensure that their communications solutions are absolutely spot on – highly recommended!”

    GEOFF LEASK, CEO OF YOUNG ENTERPRISE SCOTLAND
  • Portal have been working with THE LOFT for more than 5 years now. We have always found them great to work with. They’re innovative, creative and never miss a deadline. We look forward to our continuing partnership.

    MICHAEL GOLDIE, MANAGING DIRECTOR OF PORTAL SECURITY
  • “WOMEN’S ENTERPRISE SCOTLAND ENJOYED WORKING WITH THE LOFT ON A PROJECT TO HELP US DEMONSTRATE PICTORIALLY WHAT WE DO. WE WERE PLEASED WITH THE PROCESS FROM START TO END PRODUCT. THEY LISTENED TO OUR BRIEF AND DEVELOPED A CREATIVE CONCEPT THAT SUITED OUR NEEDS AND BUDGET.”

    MARGARET GIBSON, CHIEF EXECUTIVE OF WOMEN'S ENTERPRISE SCOTLAND

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