BRIEF
It has always been a dream of our studio, since
inception, to work with our home city – Glasgow. You can
imagine how delighted we were when given the opportunity
to work with the ultra-successful ‘Glasgow City Marketing
Bureau’ in early 2015.
The brief was to design an info-graphic which brings some
very impressive statistics to life and create an
impactful celebration of ‘a decade of success’ for The
Glasgow City Marketing Bureau since its inception in
2005.
SOLUTION
Impactful statistics such as ‘£1.2 billion value of
business tourism secured by the city since 2005′, being
named ‘the UK’s best convention bureau nine years in a
row’ and ‘3323 conferences secured in 10 years,’ were
just some of the many impressive numbers we were asked to
bring to life in pictures.
We created a range of design themes in collaboration with their staff
of The Glasgow City Marketing Bureau and decided on a
graphical depiction of The Glasgow City Skyline. We
wanted to make the most of the The People Makes Glasgow
brand by tying the iconic skyline alongside the Rubine Red
brand colour and a range of numbers with some simple,
yet effective pictograms.
RESULT
The final design was featured in the Glasgow press during
the week-long birthday celebrations for The Bureau and
the final version has spawned several variations. It has
been very well received by everybody both inside and
outside The Glasgow City Marketing Bureau.
The info-graphic and individual graphical stories shall
be used by the bureau when telling their own story to
potential partners and we look forward to collaborating
with The Glasgow City Marketing Bureau on further
projects very soon.