GYP Seminar Series, Event Marketing
Event Marketing | Campaigns | Art Directed Photography | Graphic Design | Social Media
GYP is a Glasgow-based organisation which helps young professionals build their networks with a range of formal and informal events. They wanted to build on the success of their social events with a series of professional development seminars. The #SeminarSeries would consist of 6 events with some of the best business minds and thought-leaders in the country.
The loft was delighted to be the agency partner for this ambitious brief and helped to source the initial venues, formally invite the speakers and work closely with each of them on their talks, market the individual events and carry on the spirit of the event afterwards through social media. Needless to say. the events were a tremendous success with each of them incredibly well attended and exceptional feedback given.
Each of the events were given memorable marketing campaigns featuring each of the speakers and the subjects of their seminars. From the top of the page – Russel Wardrop and The 7 Key Principles of Business Relationships, Iain MacRitchie and The Glasgow DNA, Alan Meldrum and Frictionless Experience in a Disruptive World, Dr Andy Kerr and Dr Katherine Trebeck, Climate Change and What It Means For You & Our Economy and finally, Charlie Burton, More Than an Accountant.
A stunning overhead shot of the inaugural event at The Clydesdale Bank, St Vincent Street Glasgow with our Founder Benedetto opening the series.