X-Factor Brand

Intro

Drink Baotic is an African-inspired, prebiotic health drink based on the Baobab super-fruit, they are a company with a real social conscience. The organisation had strong plans to scale and were looking to create a much bigger ‘wow-factor’ around their brand and, in particular, with their all-important packaging designs.

Solution

We worked closely with Drink Baotic for over a year as we refreshed their entire brand presentation. The main idea behind our work was to showcase The Gambian heritage of the drink in a contemporary way.

We created a beautiful hieroglyphic-inspired pattern underpinning the main design, re-designed the brand identity, intelligently integrated many of the exceptional health benefits of the drink into the packaging solutions, introduced a bold new colour palette while creating a range of beautiful packaging solutions that would win the battles on the shelves of the supermarkets and health stores where they would do battle.

We also supported by creating a stunningly illustrated brand story which would become a central feature of Drink Baotic’s overall brand presentation.

Results

This work helped Drink Baotic to…

– Win Over Retailers

– Attract New Fans to the Brand Online & Offline.

– Raise New Investment.

– Create a More Recognisable Brand.