Making A Brand With ‘Wow-Factor’
Summary
Helping exciting start-up Drink Baotic win the hearts and minds of customers, fans and even investors with a highly emotive and beautiful re-presenting of their new retail brand.
Key Outcomes
Stronger on-the-shelf impact in retail spaces, greater customer appeal, more leverage with retailers and investors alike.
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Main Activities
Retail branding, audience research, creative strategy, packaging design, identity design and content creation.
Intro
Drink Baotic is an African-inspired, prebiotic health drink based on the Baobab super-fruit. A company with a real social conscious, they support the local farming communities in The Gambia as part of their business model.
They were looking to raise investment and get their drinks onto the shelves of the larger supermarket chains as well as specialist health retailers. Despite an already strong brand presentation, the Drink Baotic team, alongside advisors Scottish Enterprise knew that they would have to go up another level to achieve their goals.
We were asked to help create a much stronger ‘wow-factor’ around their brand and, in particular, with the all-important packaging designs. Naturally, we were delighted to assist and worked very closely with Drink Baotic over a number of years to help them achieve their goals.
These are the highlights of our work together…
Beautiful Packaging
Creating packaging designs that would grab the attention of would be shoppers in retail (and also digital) spaces was at the heart of this project. The final solutions combined an African-inspired pattern, bold colour palette and evocative logo. These were beautifully integrated into a design that would be sure to grab the attention of any would be shopper and some very famous fans too.
Intelligent Messaging
It was important to communicate the many health benefits offered by Drink Baotic and integrate them seamlessly onto the packaging designs. There was also real diligence paid in how the packaging designs themselves would sit on the shelves of supermarkets.
Evocative Branding
An evocative representation of an African mother touching the head of her young son was one of the hallmarks of the new Drink Baotic logo.
Rigorous Concept, Ideas & Development Phase
We went through a rigorous concept, ideas and development phases to ensure the highest possible quality of final solution. This was so important and included exploring different design themes, a deep and widespread exploration of contemporary African (and Gambian) culture and a thorough analysis of the existing market.
Final Outcomes
Unparalleled ‘On-The-Shelf’ Impact for each of the brand’s 4 unique flavours.
Stronger Social Media Results from a more evocative & engaging brand story.
Better Performing Pitch Presentation with investors.
A More Universally Loved and Highly Popular Brand with customers & fans alike.
More Cohesive Communications across all digital and social channels.
Stronger Leverage with Retailers in distribution conversations.
Exceptional Project Return-On-Investment.