Possessing the X-factor, real wow-factor and lasting appeal, surprising and delighting the marketplace in infinitely new and interesting ways.

Empowered, reinvigorated and more aware of new possibilities and renewed opportunities.

More able to win the all-important battles to come, the war on the supermarket shelves, the health store displays and the battles with bigger and more established brands.

Newly gained, and oh so valuable, leverage with investors and retailers alike. Impressing customers, winning new fans and even 1 or 2 celebrities in the process.

A vision and exemplar for future brand communications and fuel for further entrepreneurial endeavours.

This is a story about an up-start brand taming an incredibly competitive marketplace, this is how we helped Drink Baotic surprise and delight the marketplace.