Engineering ‘Wow-Factor’
Retail Branding | Packaging Design | Creative Strategy | Identity Design | Audience Research | Content Creation
Drink Baotic is an African-inspired, prebiotic health drink based on the Baobab super-fruit. A company with a real social conscious, they support the local farming communities in The Gambia as part of their business model. They were looking to raise investment and get their drinks onto the shelves of national supermarkets and specialist health stores. We were asked to help create a much stronger ‘wow-factor’ around their brand and, in particular, with their all-important packaging designs. Naturally, we were delighted to assist with this retail branding project and worked closely with Drink Baotic over a couple of years.
These are the highlights of our work together…
Beautiful Packaging
At the heart of this project was the creation of beautiful packaging designs. The final solutions combined an African-inspired & bespoke graphical pattern, bold colour palette and evocative logo. These were beautifully integrated into a design that would be sure to grab the attention of any would be shopper and some very famous fans too.
Intelligent Messaging
There was a great attention to detail given to how the many health benefits could be integrated onto the packaging designs. There was also real diligence paid in how the packaging designs themselves would sit on the shelves of supermarkets.
Evocative Branding
An evocative representation of an African mother touching the head of her young son was one of the hallmarks of the new Drink Baotic logo.
Rigorous Concept, Ideas & Development Phase
We went through a rigorous concept, ideas and development phases to ensure the highest possible quality of final solution. This was so important and included exploring different design themes, a deep and widespread exploration of contemporary African (and Gambian) culture and a thorough analysis of the existing market.
Results
Unparalleled ‘On-The-Shelf’ Impact for each of the 4 flavours.
A More Universally Loved and highly popular brand.
Better Social Media Communications across all channels.
More Leverage with Retailers & Investors as a result of the work produced.
Outstanding Return on Investment.