Identity Design | Brand Strategy | Brochure Design | Graphic Design | Car Brand Activation
The Leven Car Company is a luxury car retailer specialising in the sales and servicing of high-performance vehicles. They were in the process of launching their business and wanted to put outstanding customer experience at the heart of their message to customers, staff and other marques. Their first franchises were Aston Martin & Rolls Royce and they asked us to help create a new brand & identity.
The ad (top image) showcases the powerful words which were built on themes of continuity, longevity and outstanding service. The new brand was used in a wide range of print and digital communications as can be seen above.
Company Founder Chris McMahon memorably asked us to create an identity which ‘would sit comfortably alongside two of the finest automotive brands in the world without looking out of place.’
The new brand and identity was used in a variety of campaigns including with this special ‘Ferrari Collectors Edition.’
For the car brand activation, we carried out extensive research, taking a radical decision to build a brand based not on cars but on people. The identity is based on the idea that great service will always be recognised and shared. (Print work carried out by Glasgow Letterpress.)
“The loft created a brand identity for the Leven Car Company – one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the worlds finest – Aston Martin and Rolls Royce – without looking out of place”
Chris McMahon, Co-Founder of The Leven Car Company