2015 is very nearly upon us. We all hear the word ‘Brand’ in business – day after day after day. But how do you go about building a great brand? A brand that your customers will fall in love with. A brand that your staff will give their all for. A brand that makes you proud of your business. It’s mostly about energy, ideas and creativity – and a little structure. With our special half-day seminars, this is your opportunity to take 2015 to begin building that brand you have always promised yourself.

We want to help companies and individuals, responsible for company marketing, who are part of growing, dynamic organisations, people who understand the importance of Brand and how it can help your organisation grow.


In the space of a fast-paced, energetic and incredibly productive half-day, we shall work with you on our e-book – ‘Your Brand Squared’ and the 6 processes involved to multiply the effectiveness of your brand in 2015.

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1. Determining the COMMERCIAL GOAL that serves your business.

2. Un-peeling the BIG IDEA that underpins everything your brand stands for.

3. Brands are all about PEOPLE, we’ll find out who you need to attract or become closer too?

4. Work out how which CHANNELS to best reach those people?

5. Brainstorm new IDEAS that imaginatively win hearts and minds.

6. Whilst keeping an eye on MEASUREMENT of those activities.

You’ll receive your ‘Brand-on-a-page’ map that shall guide your activities and decision making throughout the new year.


You can expect…

– High Quality of Brand Analysis
– Lots and lots of ideas that will ignite your brand activities
– A concise but high quality plan to get going.

We truly love what we do and we have a fantastic track record.


Seminars will take place in Glasgow’s Iconic Design Venue
The Lighthouse, 11 Mitchell Ln, Glasgow, G1 3NU


Check out our Eventsbrite tab below, or the events page for availability and further information…


Make a booking and we’ll take it from there. We’ll send you a copy of the ‘Your Brand Squared’ Booklet and guide to fill out the materials in anticipation of your day.


“It is good to literally ‘take a step back’ from your business and to examine how you engage with your market. At Young Enterprise Scotland we welcomed the chance to do this in an open and supportive way with the Loft. It was great to come away with new ideas to develop as well as taking the time to evaluate what we already do – a highly worthwhile exercise!”

Geoff Leask, Chief Executive of Young Enterprise Scotland



Reduced Ticket Price of £350+VAT for the Brand Die Hards who purchase their tickets in the first 24 hours of the event(ends midday of the 27th of November 2014.) regular price is £400+VAT.



Online event registration for BRAND LOVE IN 2015 powered by Eventbrite


What will be the benefit to my company by taking part in this event?

Ideas are the lifeblood of any growing company and any brand looking to scale. Knowing which ideas will best serve your commercial needs at any given stage is also incredibly important. In a fast-paced day and creative environment, you will work with people that will help you produce both, and you’ll have a lot of fun in the process. All ideas will be recorded for your safe-keeping and you’ll take home a version of our ‘brand-planning map’ which will allow you to get started.

Can anybody take part?

To maximise the benefit for the business. It is helpful for members of the management team responsible for branding/marketing activities to contribute at various stages – particularly at the beginning and the end – but the event is welcome to everybody from your organisation. We welcome a broad range of opinions and ideas.

What should I bring to the event?

First and foremost, bring lots of enthusiasm for what promises to be a fast-paced and energetic day. We will require some background information on your business, commercial goals and marketing activities but this will be covered in the pack we shall send out before the event? The event is very productive but also relaxed. We are looking to help you generate great ideas and eventually a plan that will multiply the effectiveness of your brand in 2015. But please bring as many people(up-to 12 at one time)that are associated with your brand.

What shall be included in the event pack?

You will receive a free copy of our E-Book – ‘Your Brand Squared,’ which outlines the philosophy behind each of the six individual processes as well as work-sheets to be completed before the event. You shall also receive your ‘Brand Planning Map,’ which is your brand-on-a-page for the forthcoming year. There shall also be further information on the loft and the lighthouse and one or two surprises.

Is this event only applicable for people to build their brand in 2015? The new year isn’t far away.

Yes, we understand. The ideas and activities from this event can be used at any time but 2015 gives a nice hook for our communications.

Is my registration/ticket transferrable?

No unfortunately this ticket is not transferrable.

What are my transport/parking options getting to the event?

The Lighthouse is based in the centre of Glasgow and is very close to a range of transport links and city parking.

For further information on anything regarding these events, please don’t hesitate to contact the Loft on 0141 354 1595, we love brands, creating new ideas and can’t wait to roll up our sleeves and work with you….

Best wishes, The Loft Team

loft team new