Celebrating The Heart of Speyside.
For the best part of the last decade, the loft has been delighted to work on a number of beautiful packaging designs for Speyside Whisky Distiller, BenRiach.
The collaboration began with the transformative BenRiach 10Yr – launched to celebrate a decade of the organisation under new ownership, this was followed with the incredibly bold Cask Strength, the adventurous Quarter Cask and most recently the innovative Triple Distilled.
In between, we’ve created Single Cask variations, marketing communications, age statements, marks for peated versions and several as-of-yet unreleased designs of some very special expressions.
Each and every design, pushing the envelope of what’s possible, each time more explorative and every time bringing the ‘The Heart of Speyside’ theme, that little bit closer to home.
Stunning whisky and if you don’t mind us saying – not bad design too.
Check out our collaboration with BenRiach…
The full BenRiach collection as designed by the loft.
From Top Left to Bottom Right – 10Yr, Triple Distilled, Cask Strength and Quarter Casks
Each design pushing the boundaries of bold, hand-crafted, yet innovative design
Some detail shots of various expressions
The BenRiach Cask Strength, an additional expression created alongside the release of the BenRiach 10Yr
Our partnership with BenRiach resulted in many outstanding creative ideas – here the topographical lines of the region being communicated in a unique way
Age Statements with a range of visual cues celebrating BenRiach’s unique Speyside story
The Speyside distillery, abound with inspiration
A series of random sketches from our studio for our work on many different expressions – sketching remains at the heart of the loft process.
Our team introduced a product-design, rapid prototyping approach to the creative process using paper and card to test ideas much more quickly.
Some very kind testimonials from the teams at BenRiach and Brown Forman.
Drop us a line, if you’d like to find out more about our collaboration with BenRiach, or if there’s a packaging project you’d like some help with.
Thanks for reading, the loft team.