Graphic Design | Brand Love | Packaging Design
For the best part of the last decade, the loft has been delighted to work closely with Speyside Whisky Distiller, BenRiach. The collaboration began with the design of the transformative BenRiach 10Yr – launched to celebrate a decade of the organisation under new ownership, this was followed with the incredibly bold Cask Strength, the adventurous Quarter Cask and most recently the innovative Triple Distilled. In between, we’ve created Single Cask variations, marketing communications, age statements, marks for peated versions and several as-of-yet unreleased designs of some very special expressions. Each and every design, pushing the boundaries of what’s possible, each time more explorative and every time making the ‘The Heart of Speyside’ theme, that little bit more real in the minds of its incredibly enthusiastic customers.
Check out our collaboration with BenRiach…
The full BenRiach collection as designed by the loft, each of these expressions were created in close-collaboration with BenRiach. From Left to Right – The BenRiach Cask Strength, Triple Distilled, 10-Year and Quarter Cask.
From Top Left to Bottom Right – The BenRiach 10-Year, was designed to celebrate the tenth anniversary of BenRiach under new ownership whilst bringing the range completely up to date. We made a decision to showcase the distillery in a modern and minimal way using gunmetal grey paper with a bronze foil. The Triple Distilled clearly showcases the three stills where the whisky is distilled and is illustrated using a stunning combination of inks, foiling and paper-pressing too – a masterclass in print production. The bold Cask Strength showcases an exploding cask blown apart by the strength of the liquor inside. And finally the Quarter Cask which neatly uses a fraction to showcase the smaller casks.
Each design pushing the boundaries of bold, hand-crafted, yet innovative design.
We were particularly proud of some of the detailing work of various expressions – from top left to bottom right – a foiled age statement against the backdrop of ’10’ created with key illustrations of Speyside, an official stamp for peated expressions, the exploding cask foiled and pressed for the Cask Strength and a similar effect used for the illustration of The Quarter Cask.
The BenRiach Cask Strength was an additional expression we created alongside the release of the BenRiach 10-Year.
Our partnership with BenRiach resulted in many outstanding creative ideas – the idea above showing the topographical lines of the region being re-interpreted in a unique way with dots of a pen and some bronze foiling for the letters.
We created a range of age Statements with Speyside-inspired visual cues celebrating BenRiach’s unique heritage.
The Speyside distillery, abound with inspiration.
A series of random sketches from our studio from our work on many different expressions – everything from the original BenRiach-10 Year to the Cask Strength to the Quarter Cask, etc. Sketching remains at the heart of the loft’s design process.
Our team introduced a product-design style, rapid prototyping approach to the creative process using paper and card to test ideas much more quickly. You can see some of the mini mock-ups above.
Some very kind testimonials from the teams at BenRiach and Brown Forman.
Drop us a line, if you’d like to find out more about our collaboration with BenRiach, or if there’s a packaging project or brand you’d like some help with, please don’t hesitate to get in touch.
Thanks for reading, the loft team.