Winning The Sales Game

Intro

Altia Solutions is a rapidly growing software company. The organisation creates digital tools which support investigators in the public and private sectors. With private-equity backing, and an intention to scale, the leadership team were looking for creative ways to increase revenues, support sales staff and improve the company’s overall marketing performance.

Solution

Over 5 years, we worked with Altia on over 100 projects and became a key partner. The main idea that underpinned all our work together was to create rapid ‘wins’ across all parts of a complex sales and buying process.

To achieve this, we served tailored micro-messages to different stakeholders, incentivised existing customers, created a number of winning campaigns, introduced a sales focus to all marketing activities and so much more.

Each activity helped Altia make incremental, yet significant, gains with stakeholders. Gains which dramatically compounded over time.

Throughout the process we also broke up dense communications, accelerated onerous marketing projects and took a leadership role.

Results

Our collaboration helped to contribute to a…

– 7-Fold Increase in Revenues over 5 Years.

– Comparable Increase in Profitability.

– Globally Recognisable & Sector-Leading Brand.

– Significant Increase in Shareholder Value on Exit.