Iconic brand New Holland have recently been blazing a real trail in the future of Agriculture & Construction machinery and equipment with a wide range of customer-centric design and engineering innovations.

We were thrilled and delighted at THE LOFT to be given the opportunity to collaborate with CNH Industrial’s design team to create a show graphic for two of their concepts machines.

To match its advanced propulsion technology, the New Holland W40X Electric Power Compact Wheel Loader, styled in a special edition created exclusively for Agritechnica 2023. Coloured in the ‘Clean Blue’ that characterizes all New Holland electric products, the styling incorporates the iconic New Holland leaf symbol on the rear hood. Imitating the loader bucket shape, an interlocking geometric triangular motif is carried through the length of the machine from the engine hood at the rear to the see-through driver’s door glass and on to the loader boom, unifying the machine’s design language.

The electro-inspired, high-motion, fragmented design has been so well received that they have recently been awarded a prestigious Chicago Good Design Award.

Full credit to everybody involved – The Head of Industrial Design David Wilkie, his colleagues at CNH Industrial and a special mention to Kiera McGrory, of THE LOFT, who did an outstanding job.

You can see more at…

https://gooddesignawards.org/project/new-holland-w40x-electric-compact-wheel-loader-2024/