Give Something Away!!
At the loft, we love giving things away – we’ve hosted barbecues (or Lasagne Fridays) for people we know to meet in our studio, we’ve given away tips we’ve learned from building websites or setting up photography sets, we’ve done tote bags and corporate stationary too.
However, none have been as well-received as our ’Social Media Cheat Sheets.’ A one-page document, A4, easily printed, giving the latest tips of the day on when to post, what platforms and what time, etc.
A tremendous little giveaway shared on our website, our social channels, on our e-mail signatures, etc and one that we know many of our clients and friends relied on for their own social media activities.
Giving Something Away is ‘Part-5 of our Entrepreneurial Approach to Brand-Marketing.’
Giving something of value away can build good will with new customers, energise existing relationships, dial in greater loyalty, help to save a stuttering partnership or sometimes it’s nice to just do something good for the sake of it.
The free give-away has a big part to play in the sales/customer relationship cycle – whether the giveaway is something intangible like specialised advice, general consultancy, tips on how to do something better or something physical like corporate stationary, etc. Everybody loves high-quality tote bags, moleskines and coffee flasks.
Giving something away is also a brilliant way to energise a relationship, it gives companies a chance to serve customers before formally transacting with them, helps to put them in pole position for work to come.
Every successful company does it too – from fast food outlets giving out toys to top legal firms hosting events to give specialist advice on the issues of the day.
Give Something Away, Part-5 of our Entrepreneurial Approach to Brand-Marketing
If you’d like more info on brand-marketing for entrepreneurs, leave me a comment or drop me a line.
Have a wonderful weekend.
Benedetto is an enthusiastic creative and business person.
His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.
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