Part-2 of Our Entrepreneurial Approach to Brand-Marketing.
‘Max Out Creative Content’
Creative content produced for websites, re-formatted for brochures, introduced on social media, re-purposed for print ads, used for digital mail, traditional mail, animated for YouTube, inserted into proposals, placed in Powerpoint decks, etc, etc.
The number of destinations for high-quality and effective creative content is absolutely limitless.
Whether we’re talking about impactful infographics, art-directed photography, story-telling videos or even carefully crafted text. Whatever the medium, whatever the end-use, at the loft we advise our clients to truly maximise every last bit of resource invested in creative projects.
Creativity you’ve invested money in, dedicated time too and worked hard to produce alongside your own team and brand/marketing/ creative providers.
The work we created with one of our industrial clients several years ago for their Sustainability Report was used and re-used in the most fantastically effective and resourceful way.
Infographics used in the initial report, re-purposed as social media campaigns, re-formatted to be included in pitch-decks and animated as videos for YouTube. What’s more they were re-branded for their sister organisation and the initial report itself became a customer-facing document too.
An exceptional way to maximise a creative budget.
‘Max Out Creative Content’
Part-2 of our Entrepreneurial Approach to Brand-Marketing.
Drop us a line if you’d like to find out more.
Have a great weekend folks!!
Benedetto
Benedetto is an enthusiastic creative and business person.
His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.