Establishing your Brand DNA.
To do something you must first become somebody. This has never been more true for companies operating in today’s commercial landscape where more and more people are looking for companies that stand for something. That ‘have a purpose beyond profit.’
Vision, mission and values are the building blocks to any successful brand.
Who to hire? What to sell? What to do next?
All of these questions can be answered with a clearly defined culture. Your people will perform so much better when they have a clear understanding of who you are, what you stand for and where you are going.
At the loft, we help companies go on a journey of discovery with their culture. We do this by getting to know the people, the behaviours, the successes, what works, what doesn’t. We work both with management teams and staff to learn what makes the company special, what sets it apart. We then draft values, beliefs, mission statements, vision statements, brand DNA, communications… You select the terminology we make sure it is effective.
Draft after draft is joyfully created and agonisingly analysed to ensure that the words which go into your induction manual, slide-deck or website help you achieve what you want to.
If you’d like us to help you define your culture, please don’t hesitate to contact us.