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23
Jun

PACKAGING

‘BenRiach 10Yr Single Malt Whisky, trailblazing a new direction’

Speyside whisky distiller BenRiach re-launched as an independent distiller in 2004 and were looking to establish a new creative direction for their ’10 Year Old Single Malt.’ A very important project and one they trusted the loft with. The design was to be bold, premium and should signal a change of direction in-line with the company’s 10th anniversary. The loft team explored a number of different design themes, directions and concepts looking to bring the distillery to life on the packaging. Concepts created included experimentations with the barrels, the floor malting, and views from both inside and outside the distillery. Development focussed on the distillery itself where we played with a range of compositions, angles, and illustration styles. The team explored a number of paper and print finishes, eventually settling on a textured gunmetal grey with gold foil finish for real ‘on-the-shelf’ impact. The new BenRiach 10-Year-Old, Single Malt Whisky is the first of a series of BenRiach whiskies featuring the revised design direction. The project also represented a unique moment in the loft’s history as the company’s first labelling project. We were delighted with the final results as were BenRiach.

What The Client Said…

“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager of BenRiach

Contact the loft >>>
Find out more about the BenRiach 10 Yr Old Single Malt >>>

 

23
Jun

WEBSITE DESIGN

‘Consilium, getting to know the people behind the numbers’

In the Autumn of 2013, 6 Chartered Accountants decided to take the plunge and open the doors of a new accountancy firm – Consilium Chartered Accountants. The company was set up to provide a ‘people-focussed’ service for Scottish businesses, and we were delighted to be given the opportunity to work with Consilium to help them create a new digital presence. We wanted to get under the skin of the ‘Consilium’ team and learn more about their staff to find out what they were really about. We found, almost in every case, an emphasis on building proper relationships with clients and a desire to know the real stories about their businesses. “Getting to know the people behind the numbers” became the theme behind the entire project. This was captured with art-directed photography of the Consilium Partners, alongside some of their clients in their own work environments. The photography was an important part of the new site, each staff member was given pride of place on the website, with their own biography so that current and future clients could really get to know ‘the people behind Consilium.’ A clean, direct and engaging website was created. The authentic, personal and open feel around the company is portrayed in their tagline, as well as the focus being on image over words; which sets them apart from their competitors.

What The Client Said…

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner of Consilium Chartered Accountants

Contact the loft >>>
Find out more about the Consilium website >>>

 

23
Jun

IDENTITY DESIGN

‘ABM Intelligence, a new brand representing a fresh start’

Scottish Investigation software provider Altia Solutions merged with Covert Intelligence Systems provider ABM in 2016. As part of an effort to assist ABM – we were asked to create a new brand for the Nottingham-based company. After having completed the strategic work of the brand – the loft were asked to create a new identity that would bring ABM more in-line with the brand and visual identity of Altia. The Altia brand identity, which had been established over five years makes clear use of a series of data strands which merge with solid objects representing the company’s commitment to managing and providing tools with data. The loft team explored a range of shapes – complex, simple, symbolic to best communicate what the company does. A simple circle was chosen for its universal appeal, a blue shade was selected in-line with the company’s requests for an element of continuity over the previous brand. Finally a new typeface was introduced which would bring it more in-line with the Altia brand. Something that is being introduced right throughout the group. The new brand nicely gives ABM its own identity whilst being part of a larger family of companies

What The Client Said…

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive with changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our message across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Business Relationship Manager of ABM Intelligence

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23
Jun

VISION, MISSION & VALUES

‘ABM Intelligence, creating a new brand DNA’

Scottish Investigation software provider Altia Solutions merged with Covert Intelligence Systems provider ABM in 2016. As part of an effort to assist ABM – we were asked to create a new brand for the Nottingham-based company. The new brand would be more than a simple graphical exercise with our team being asked to create something that would completely encapsulate the company’s culture. A decision was made to change the name of the company to ‘ABM Intelligence’ and to create a set of values and mission that would help to identify who the company is and where it was going. The loft team interviewed every single member of the ABM team – including both technical and commercial teams – looking to identify common ideas and shared values. The insights were massively interesting – what we found was a company that was very proud of its roots in supporting law-enforcement activities, one that was looking to build proper customer-focussed solutions and always looking to be ahead of a game where new legislation is a common occurrence. The values were presented to the entire ABM team and have since been encapsulated in a range of communications – everything from a poster on the office walls to a slide on their pitch presentations to being used in conversation by their staff when presenting the company to others.

What The Client Said…

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive with changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our message across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Business Relationship Manager of ABM Intelligence

Contact the loft >>>

 

23
Jun

BROCHURE DESIGN

‘SOCEX 2017, a brochure that lives on, long after the main event’

We were given the opportunity to work with the organisers of the Serious and Organised Crime Exchange (SOCEX) for the third year in a row for the design of their 2017 brochure. The organisers asked us to be extremely bold in bringing the main themes of the conference to life, ‘Harm and Impact On Communities,’ whilst continuing to build on the secondary themes of the conference. The loft team made widespread use of a hooded figure throughout the brochure to reflect the effect crime has on communities. This menacing figure makes an appearance in various guises throughout the brochure and was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender in the communications of the conference. The front cover received careful attention with the hooded figure looking over a council estate in a scene reminiscent of Dali’s painting ‘The crucifixion.’ The background of the front cover included images which reflected many of the conference’s secondary themes including ‘slavery’ and ‘governance and coercion in communities, etc.’ We carried through the ‘network’ visual identity from previous conferences into the 2017 brochure. This was complemented with vivid page backdrops – each of which brings the different sub-themes of the conference to life. The brochure was incredibly well – received by both the client and also the delegates of the conference.

What The Client Said…

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images – whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events

Contact the loft >>>
Find out more about the SOCEX 2017 Brochure >>>

25
May

16 Personalities

16 Personalities
Are you a commander, an executive or an advocate? Not a question we regularly ask ourselves but one that we were questioning this month. In an effort to get to know one another and ourselves better we all took part in the Myers-Brigg’s questionnaire and got up close and personal with our personality strengths and weaknesses.

It all started with 16 Personalities — which is a great website for breaking down your personality type and puts it into layman’s terms. Be warned though, it is incredibly fascinating and has become seriously addictive, all my friends and family have now taken the test even with all their protests.

Eager to find out more we invited Christine Penman into the studio to explain more about our personality types and focus on how we can work as a team even more effectively – not your usual Friday morning breakfast meeting! Starting off with a simple task to show how everyone thinks differently, we all closed our eyes and Christine said the word “horse” and then we opened our eyes and shared what we thought of. One saw a black stallion, another saw a horse in Spain and of course, thanks to my other half, I saw a horse in Hawick. Next, we broke down each personality aspect and learnt about what it means to be an introvert or extrovert, use intuition or sensing, are thinking or feelings led and whether you use judging or perceiving when tackling work. The most stand out difference is between being thinking or feelings led. In a task, we were split into our two groups and asked to write about how we deal with conflict when we are directly involved or not directly involved. For the feelings led group, we found that we tend to avoid conflict and can feel quite blind-sided by it. Whereas for the thinking led group, all the emotion is taken out of it and they like to get to the point and “explain to them 3 times why they are wrong.” All jokes aside, the full morning was great and we really did learn a lot about ourselves and each other. Being able to understand each other’s personality types and what each person brings to the team was very interesting and should enable us to work more efficiently as a team.

The aftermath — having access to all this valuable information, we wanted to find a way of communicating this quickly and effectively with each other so Nicola got her design on and came up with cheat sheets for everyone. These cheat sheets take pride of place in our studio and outline our personality stats, our ‘devine’ skills and how we activate these skills in a simple but incredibly effective profile design. They have been a talking point among us and clients, giving them a quick insight into the team and all our quirks.

WARNING: ENTERING THE LOFT MAY INVOLVE TAKING PART IN A PERSONALITY TEST

Check out the test>>>

Laura

25
May

SOCEX 2017

SOCEX2017

Sometimes we can’t help but do a little self-promotion and the production of the third SOCEX Brochure is one that we are pretty damn proud of.

The Serious and Organised Crime Exchange is an annual meet-up of the nation’s top law enforcement chiefs to discuss the issues of the day. Previous speakers at the conference in Chesire includes the previous Home Secretary – The Rt Hon Theresa May MP.

Well, this is the loft’s third year at developing the conference brochure after the design of the initial branding in 2015 and we believe this one is an absolute cracker.

Previous brochures were incredibly well-received but didn’t stray visually too far from the conference branding, this year the team really got brought the conference theme ‘Organised Crime, The Harm & Impact on Communities’ to life.

SOCEXc

Keep an eye out for a full case study but key features include the wonderfully haunting hooded man looking over a British Council Estate in a composition reminiscent of Salvador Dali’s painting of ‘The Crucifixion,’ the use of a mosaic pattern bringing the other conference themes to life within the visual style of the SOCEX theme and finally the introduction of key themes as backdrops to each of the speakers of the day.

SOCEXbIn terms of concept and execution, a huge step forward from previous efforts, and a testament to the huge amount of work put in by the team. They really did sweat every single detail.
Already looking forward to finding out the themes for the 2018 event.

Benedetto

 

25
May

Hot Desks Available

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Creative work, family photo, laptop, coffee, books, plant, pens, pencils, tablet and of course your new creative family! At the loft, we have the perfect space for creatives to come and make their own.

If you are fed up working from home and want to join us in our amazing South Block studio – fire us a line at hotdesk@theloft.co or call us on 0141 354 1595.

25
May

By Design Grant

By-Design-Grant

This one’s been around a while and one we’ve already helped a few people with…

The ‘By Design Grant’ by Scottish Enterprise can contribute between £2000-5000 to help businesses fund creative projects. Some of the things the grant covers includes the design of branding, packaging and websites for new products. There is also assistance for existing products & services.

All things we know a thing or two about – hint, hint 🙂

Want to find out more, don’t take our word for it – Check out the link >>>

As always, there are conditions but who wouldn’t want the opportunity to find out more.

Give us a shout if there is anything we can do to help?

The loft team

25
May

The Class of 2017

At the loft we are always excited to work with talented designers and we are absolutely delighted to welcome some new people to our team. For the rundown on the class of 2017, see below… (keep an eye out for some cool new titles :-))

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REISS MCLEOD
Designer & Director of Client Happiness
Gentle Giant! Our very own rock-star who marries a giant intellect with the most easy-going nature known to man. Simply brilliant at what he does — Reiss is a great conceptual thinker and wonderful team player. One who eats ideas for breakfast and masters all that he surveys. There is nothing that Reiss doesn’t do and do very well.

 

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BENEDETTO BORDONE
Founder & Designer
Mr Action! The leader of the team who likes to makes things happen and happen in a big, bold and fast way. ‘Action!’ is his war cry. Benedetto is never happier when pushing things to the absolute limit. This tornado of energy is a designer, sales-guy, make-shift copywriter and hyperactive coffee-maker – all in one. A born entrepreneur too.

 

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NICOLA ROBERTS
Designer & Director of Studio Ops
Practical Dreamer! The anchor of the team, studio and company. A person who combines thought with action, creativity with rules, chaos with order. Our Nicola harnesses a perfectly combustible mix of purpose, depth and passion with a childlike imagination that runs truly wild for outstanding results. Expect the unexpected…

 

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MAREK BROL
Designer & Director of Design & Productivity Hacks
Soulman! The artist of the group and a man who fuses intensity, control and imagination to incredible effect. Relentlessly thoughtful, creative and driven. Our Marek is the man who will go to the ends of the earth to find the true meaning of something. In Marek’s eyes, there is no problem that can’t be conquered. A designer with purpose, a designer with vision but most of all – a designer with soul.

 

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LAURA CAMPBELL
Designer & Director of Noise
Miss Noisey! The team’s very own socialite and one who masters every situation she finds herself. Laura is the lady for every occasion. She has a formidable array of skills as a creative, diplomat, agony aunt, blogger, Tweeter, art-director, team player and our own favourite – noisemaker. A more perfect dinner companion, you will be hard-pressed to find.