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16
Oct

the loft’s Design Glossary: Binding

Baffled by design terms? Pulling your hair out trying to decipher this secret language your designer is using? Not to worry, help is here. Every week, we will be compiling some of our most frequently used design terms and putting them into more digestible terms. Starting off with the thing that holds it all together — Binding:

Binding refers to the process of combining all the printed, individual sheets together to form a finished book/brochure. Depending on the type of document you are making, the number of pages the document and/or the finish you are looking to achieve all will help to determine the type of binding you will need to use.

 Saddle-stitched binding

Saddle-stitched
Fast, inexpensive and widely available, saddle stitching is one of the most commonly used types of binding. Printed, folded spreads are bound together by stapling them down the fold. This binding is perfect for magazines, reports, brochures and catalogues. However, it can only be used in documents with a low page count in order to maintain the bindings longevity. Here are some examples of saddle-stitched binding in action:

Saddlestitched

 

Perfect bound binding

Perfect Bound
The perfect finish for your document. Perfect bound, while more expensive, offers a high-quality finish to any document. Creating a spine that can be printed, this form of binding binds the cover to the inside pages using a strong yet flexible thermal glue. Best for reports, brochures, magazines, paperback books and catalogues that have a high page count. However, if perfect bound is the finish you are looking for, make sure to leave an extra day or two for binding. Here are some examples of perfect bound binding:

PerfectBound

 

Spiral Bound Binding

Spiral Bound
Need your document to lie flat? Then this is the binding for you. Spiral bound is the most adaptive of bindings, it can be used for low or high page counts and is readily available. Printed pages are bound together using a spiral-shaped piece of metal or plastic which allows the pages to open freely and allows for the document to remain open with ease. Best for binding reports, sales presentations, proposals, directories, cookbooks, instructional books and maintenance manuals. Here are some examples of spiral bound binding in action:

SpiralBound

 

Case bound binding

Case Bound
Case bound, also known as hard back,  is a form of binding that most people will be familiar with. Case bound books are built to last which makes them the ideal candidate for commemorative books, fiction/non-fiction books. This is the most expensive and timely option but if you are looking for strength and longevity, then this is the perfect binding solution. Here are some examples of case binding:

Casebound

Of course, there are other, more bespoke, types of binding which can help to add a little bit of extra personality to your document. From stab stitching which can add a decorative, handcrafted feel to screw post binding and loop stitched binding which are great alternatives to standard binding techniques.

Binding_Other

Next week, we will be deciphering the wonderful world of type.

Laura, Designer & Director of Noise

Laura

Miss Noisy! The team’s very own socialite and one who masters every situation she finds herself. Laura is the lady for every occasion. She has a formidable array of skills as a creative, diplomat, agony aunt, blogger, Tweeter, art-director, team player and our own favourite — noisemaker. A more perfect dinner companion, you will be hard-pressed to find.

13
Oct

Clients: A How-To Guide (Part 4: Communications)

Clients How To Guide

Lack of communication is a big no-no. Having clear communication channels with your client’s ensures that both parties are heading in the right direction.

Here are some top tips to keeping in contact…

Emails

  • Make it very clear what your intentions are in the email; clarity is key to communication.
  • Always summarise and reiterate what a client is looking for.
  • Triple check spelling; especially when it comes to names/subject.
  • Communicate in a professional manner, but do not shy away from expressing your excitement on projects and work.

Phonecalls

  • A lot of clients are comfortable speaking over the phone, it adds a more human element and the clients are more likely to express their true opinions in this form of communication.
  • Phone calls are for less formal/time constrained situations — emails give you important information that is written in text that we can refer back to.
  • If the client has made a lot of points, it can be very helpful to send them a summarised email of the conversation via email after the conversation
    for clarification.

So let’s be sensible when sending emails or answering the phone; make it so that your granny could understand you. You never know, she might be your next client…

Next week we will be looking going the extra mile, adding that cherry on top design sundae.

Reiss, Designer & Director of Client Happiness.

staff_170502_0542

Reiss is a multi-purpose designer with a broad range of skill-sets.
He loves being a part of any creative activity — whether it’s mapping out a user experience, getting his hands dirty with some copy or even re-building bits of his motorbike.
A born people-person, Reiss is never happier when showcasing ideas from his vividly wild imagination and working with clients to see them through to completion. Once an architect, he has a keen eye for conceptual ideas and never tires of learning new things.
08
Oct

Great Brands Sell Ideas First…

Whatever line of business you’re in, people don’t buy what you do they buy why you do it.

I got a very useful reminder of that this week when helping some early-stage entrepreneurs. They had a great software solution and were looking for ways to generate more leads from their existing website.

Having initially bored them with some worthy but rather uninspiring solutions (contact forms with less fields,) it dawned on me that to really make a significant gain, to really make a dent with what they were doing, that the site itself had to sell the higher nature of what they were offering.

In this case – a tailored solution for a specific user-group, up-to-date programme with current legislations and exceptional value.

What a difference this simple shift in communication had. It never ceases to amaze me how effective a new home-page image, tag-line and corresponding graphics can be to a potential client.

What’s more the exercise of implementing these ideas is fun and energises everybody in the organisation itself.

In Napoleon Hill’s classic ‘Think and Grow Rich’ the author states that “All master salesmen know that ideas can be sold where merchandise cannot. Ordinary salesmen do not know this – that is why they are ordinary.”

Successful companies know this too – Coca Cola sells the hit of instant refreshment not carbonated soft-drinks, Sky TV sells the cutting-edge of in-house entertainment not just TV packages and great politicians sell the vision of a brighter tomorrow not specific plans and policies.

If you’re selling professional services – sell the friendliness of the service. Selling gym memberships – sell the intensity of the exercise. Even if you’re selling double-glazing, sell the strength and protection of the final product first not the properties of the glass.

Logical information only confirms decisions we’ve already got our hearts set on. But the heart’s got to be set on something in the first place.

If you want a brand that is going to generate a lot of new business – sell the idea first. If you want a hand then give us a shout.

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen fast and in a big way.

06
Oct

Clients: A How-To Guide (Part 3: Meetings)

Clients How To Guide

What’s more important than the precious moments you get to spend with your client, one-on-one, excitedly discussing the direction of the project? You guessed it — nothing (apart from the boss’s birthday).

Fast-paced and full of ideas; your meetings should aim to clarify with clients and gather crucial information.

Here are some top tips for hosting a top meeting…

  • Timing is Key  No one likes to be late to a meeting, let alone turn up on a wrong day! Be very clear with your clients when deciding on a meeting time/place, no more awkward moments of confusion. If you can scope out what your client is looking to achieve in the meeting as well — even better!
  • Ideas, Not Problems — Extra brownie points for those who can sketch on the spot. Transferring the client’s words to paper in a visual form is a fantastic way to get the client excited about the project and gain their trust.
  • Small Ideas Sheet = Big Success — By creating a small ideas sheet and taking it to potential clients it shows that you are prepared and know what you are talking about. Having already thought out the client’s ideas and solving problems beforehand lets the client know that we’re serious about their business and are already invested in what they do. These sheets should be loose, giving the presenter a point of reference, maybe some initial sketches; essentially a conversation starter.

In conclusion; meetings should be your best friend! A brilliant time to get some juicy information from your clients, maybe even a bit of gossip if you’re lucky. Next week we’ll have a look at communications; the connection with your clients that keep you on the right path.

Reiss, Designer & Director of Client Happiness.

staff_170502_0542

Reiss is a multi-purpose designer with a broad range of skill-sets.
He loves being a part of any creative activity — whether it’s mapping out a user experience, getting his hands dirty with some copy or even re-building bits of his motorbike.
A born people-person, Reiss is never happier when showcasing ideas from his vividly wild imagination and working with clients to see them through to completion. Once an architect, he has a keen eye for conceptual ideas and never tires of learning new things.
29
Sep

Clients: A How-To Guide (Part 2: Presentations)

Clients How To Guide

 

We shall start our clients journey with presentations — something that can turn even the most confident designer into a shrivelling, sweaty mess.

But do not fret, there are ways to bypass the instinctive flight option.

Here are some top tips to holding a killer presentation…

  • Practise Consistency — No two presentations are the same, but that doesn’t mean you can’t keep them consistent.
  • Preparation Is Key — We use different layouts for different stages of presentations. Winning a pitch is, of course, important to us, so being prepared is a key part of that. Concept presentations should be slightly more refined, clearly outlining our thought process behind each concept in a concise manner. If the wording is too long, the concept isn’t strong enough to be explained in a couple of sentences. These presentations include initial sketches, maybe some illustrator mock ups and strong reference material.
  • Know Your Audience — If you are designing for someone with particular taste, you should tailor the entire process to their mindset, including presentations. Some clients are decision makers and like to have the important stuff bullet pointed. Others like to get into the detail; design accordingly.
  • Final Presentations — These should be much more honed in on a specific idea, showing slight variations on the chosen concept. Again, make these changes as clear as possible so that the client’s job of choosing one is made simpler. We want the entire process to be as easy as possible for the client, in turn making it easier for the team.

Next week we will be having a look at meetings (actually talking to someone face-to-face, imagine that?!).

Reiss, Designer & Director of Client Happiness.

staff_170502_0542

Reiss is a multi-purpose designer with a broad range of skill-sets.
He loves being a part of any creative activity — whether it’s mapping out a user experience, getting his hands dirty with some copy or even re-building bits of his motorbike.
A born people-person, Reiss is never happier when showcasing ideas from his vividly wild imagination and working with clients to see them through to completion. Once an architect, he has a keen eye for conceptual ideas and never tires of learning new things.
20
Sep

Clients: A How-To Guide (Part 1: Intro)

Clients How To Guide

Clients are at the heart of every project we create — an integral slice of the delicious design pie. So understanding them is massively important, especially when it makes both parties lives a lot easier.

Throughout my time working in a design studio, I have picked up some handy tips that I feel will help designers of any level. It’s super simple stuff, but it can be easy to forget. I give you, ‘Clients: A How-To Guide’.

I will be delivering this guide each week, focusing on different topics, including:

  • Presentations
  • Meetings
  • Communications
  • Going the Extra Mile
  • Building Relationships

The topics will delve deeper into some personal anecdotes and opinions I have on the matters. I look forward to seeing you next week.

Reiss, Designer & Director of Client Happiness (yes, that’s an official title).

staff_170502_0542

Reiss is a multi-purpose designer with a broad range of skill-sets.
He loves being a part of any creative activity — whether it’s mapping out a user experience, getting his hands dirty with some copy or even re-building bits of his motorbike.
A born people-person, Reiss is never happier when showcasing ideas from his vividly wild imagination and working with clients to see them through to completion. Once an architect, he has a keen eye for conceptual ideas and never tires of learning new things.
20
Sep

Top 5 Frequently Asked Client Question’s

At the loft, we love welcoming clients into our design world. With that in mind, this week I thought I’d take some time to focus on some of the most frequently asked client questions — giving you an initial insight into our world.

What is graphic design?
Technically, it’s the art or skill of combining text and pictures in advertisements, magazines or books. We see graphic design slightly differently. We see it as a way of effectively communicating your message to your target audience, finding the perfect balance between function and aesthetics. We see it as bringing ideas to life.

Why use a design studio in the first place?
Simply put, we make the whole process easier. From finding the most effective way to communicate your message to saving you time and money in the long run, creating finished pieces that are focused on the target audience, formatted correctly and ready to go to print or be used digitally.

How much will my design cost?
Costs can completely vary depending on the project. Unfortunately, there is no ‘one price fits all’ answer to this question. Typically, a branding project can cost anything from less than £1,000 (freelancer) to over £15,000 (large design studio) and anywhere in between. How much you spend on your project depends on a number of variables, most importantly being the longevity of the design. If you are a smaller start up company who is unsure of how your company will progress over the next year, it might be more cost effective to start with a freelancer or smaller design studio. To discuss a project and get a better idea of our costings, please don’t hesitate to get in touch.

How long will it take to complete my design work?
Again, this varies dependant on the project. We tackle anything from small one-day projects to bigger, year-long projects. For example, a website can take anything from a couple of weeks to a full six-month project, dependant on its variables. However, no matter the size of a project, we always complete our full design process — from gesture sketches to concept creation to development of the final outcomes and everything else in between. If you have a deadline you need to meet, we are more than happy to accommodate that.

What services do the loft offer?
We offer a range of services, each of which we love getting involved with. We offer graphic design, web design, brochure design, identity design, infographics, art direction, brand love (creating a brand that not only you love, but one that your team and customers will love too), video, packaging, complex 2 simple (creating solutions that help a company prepare their new products and services for the market) , campaigns and vision, mission and values. You can find out more about our full range of services here.

Laura, Designer & Director of Noise

Laura

 

Miss Noisy! The team’s very own socialite and one who masters every situation she finds herself. Laura is the lady for every occasion. She has a formidable array of skills as a creative, diplomat, agony aunt, blogger, Tweeter, art-director, team player and our own favourite — noisemaker. A more perfect dinner companion, you will be hard-pressed to find.

 

19
Sep

Everything You Need – for Maximising Creative Budgets

At the loft, we treat clients budgets like they were our own and look to make them stretch as far as possible. So to best help you maximise your budget for creative projects, we’ve put this handy wee guide together.

Before we get started.

Creative companies bill for time so your final quote is only ever based on two things – (the numbers of hours for a project) x (the agency rate.)

This guide helps you maximise that time to maximise the value you receive.

Accurate Briefs Remove the Guesswork
An accurate brief removes a lot of the time spent on guessing. The quicker we can hone in on the tangible items of a project (number of website pages, style of infographics, types of print techniques required, etc,) the quicker we can focus on those solutions. If you want to know what goes into preparing a good brief check out this post >>>

Leverage Content
Re-using content over different formats is an excellent way to maximise value. For example, can that infographic being used in the corporate brochure also be used on the company website? Could it also be used in the next press release? Could it be put on the factory wall? Could it be divided into different elements and shared on social media? Always look for ways to get a 2nd/3rd/4th use out of absolutely everything.

Talking of social media, team images for the website can be re-formatted for LinkedIn profiles, copy for web-projects can be re-used as mini-campaigns, etc.

Creative Flow
Creatives work best when they are in ‘the flow.’ For those that really want to maximise the value of creative work — prepare as much stuff for your creative to do at one-sitting as you can and take advantage of the creative flow. This can be having all of your people together to get all of your photographs done on-site on the same day or having all of the information ready for your case-studies when sitting down with your copywriter or making sure that the designer working on your infographics has all of the information they need to tackle developments. An un-interrupted workflow really helps the people working on creative projects

Minimise Page Styles
This is a big one. One of the most time-consuming parts of creative projects is the additional effort invested in creating multiple page styles for projects like brochures or websites. Having pages with lots of different styles does make the final solutions more interesting but the creation of new frameworks is time-consuming. What’s more – lots of different page styles can confuse a viewer – it is the reason big brands have very consistent guides for brand communications. If you want to minimise costs for larger projects? Suggest to your creative company to ‘minimise the number of pages styles.’ They’ll know what you mean, respect your pragmatism and re-double their efforts on great content.

Piggy-back Off What’s Gone Before
All creative companies, even those providing the most bespoke of bespoke services, use general templates from what they have done before for brochures, websites and other large projects. As we said above, the creation of new templates is time-consuming and energy intensive, so if you are able to use a template that has already been created, developed and tested by your agency – there are massive savings to be had with no detriment to quality. You are switching the scope of the project from creating a new template to customising a template with obvious savings. How does that work in practise? Simply look at previous examples your agency has done before and ask them for ‘something like that’ and point out what you like.

Blink First
With budgets, blink first and lets us know where  you are comfortable – we can then more quickly make a decision in how best to help. You’ll be amazed at the amount a great company can do to stretch tight budgets.

Think Long-Term
The more you can give work to one freelancer or company — the more they are likely to reward you for your loyalty. This may be a better rate or even some free extras. Always best to think long-term.

And that’s a wrap. We hope that is helpful in allowing you to maximise whatever creative budget you have, if you have any questions, don’t hesitate to contact us.

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

19
Sep

Everything You Need – for Website Projects

For many, just knowing where to start can be the biggest challenge with web-design projects – whether it is the content you’re going to require, where everything goes or how to link it all together. With that in mind, we’ve put together an easy-to-read comprehensive and fast-paced guide to help you fill in the gaps and make a strong start. All questions we’d ask prospective clients – this is everything you need for website projects.

1. What’s the purpose of your new site?
What’s your new website for? Could it be to communicate a change of direction for the company? Show a new brand position? Generate more sales? Introduce E-Commerce functionality? The clearer a picture we have of the end goal, the more we can help you find ways to achieve that goal.

2. Can you provide some info on your company?
Let’s talk about you a little. Some info on your organisation helps us get a feel for who you are and what you stand for.

Any of the following is helpful.

– What does your company do?
– What makes your company special compared to others?
– Does your company have any specific vision, mission or values?
– Any other info?

Company documents, links to your current website or social media pages all work.

3. Who’s the target audience?
Another big one. We want to ensure that your new site reaches the right people and engages them in the right way. What can you tell us about the people you are targeting?

Are they…

Young/Old?
Male/Female?
Fun/Serious?
Take their time/Don’t have time to waste?
Are there any specific legibility issues to consider?
Anything else ?

If you’re targeting all of these people, this is fine – we can factor that in too.

4. Who’ll manage the website after we’re done?
Once the project ends, it is likely that somebody from your team will take over the reins.

We’d like to know the following about the person we hand over too.

– What would be their preferred platform to use (WordPress/Umbraco/Squarespace/Other?)
– Are they (Beginner/intermediate/advanced?)
– Is any training required after the site is built?

5. Tell us about the individual pages of your new site?
One of the first things we do with your site is put together a site structure – this will include pages, menu and any additional functionality.

What we need to know?

– How many pages?
– What goes on those pages – images/text/graphics/video?
– How will the pages link together?
– Any additional features you would like on those pages?

Features may include

– Social Media Share Buttons
– Contact Forms
– News/Social Feeds
– Video Snippets
– CTA (Call-To-Action) buttons.

Is there anything else you have in mind? Again don’t worry if you don’t have everything, include what you can and we can help with the rest.

6.  Content?
Our favourite subject – content. Nothing prevents web-projects from going live more than waiting on content (particularly written copy.)

What do we have and what do we need to create? (This can include any of the following.)

– Photographs of the people in the company/ main products/ services.
– Written copy to go on the site, this is likely to include about-us text, service text, etc…
– Graphics or infographics to highlight key statistics, customer data or product features/benefits.
– Any videos you have sitting on YouTube/Vimeo?

Like we said, the more you can provide the better. Once again, don’t worry too much about what you don’t have, we can provide ideas to help with those areas that you are missing.

7. Any SEO goals for your new site?
If you have SEO goals, let us know what they are and we can look at ways to implement these into the site.

That can include any of the following…

– Data from your previous website (such as a Google Analytics, Yoast or Crazy Egg Reports?)
– SEO actions already taken?
– Information on Keywords/Meta tags/Landing Pages?

And finally any tools or measures you would like to take with the new or revised site?

8. Do you have brand guidelines?
We are designers, what can we say. Another favourite of ours, if you have them, we want them.

9. Crucial Functionality & Anything We’ve Missed?
There is a whole host of other functional things to consider with a new website.

These can include any of the following…

– Do you have web-hosting?
– If you require web-hosting, are there any particular things we should provide? Additional Security? Database Protection? E-Mail Systems?
– Do you have access to your domain name? If not, where can we source this?
– Do you have a partner that can assist with the technical part of the project – an IT company, Web-Development Staff or Separate Web Hosting Company?
– Any cookie requirements/legal statements to go on the site?
– Anything else we may have failed to mention not included on this list?

10. Time and Budget?
How long do we have and how much do you have to spend?

Starting with time…

Looking past the ‘Go-Live’ date, are there other dates in-between? Website projects can take months or more, so if we’re creating content, we want to make this available to you even sooner for individual campaigns, social media or other purposes.

Regarding budget…

It helps to know this as early as possible. It allows us to properly spec the project with regards to content, selection of platform, training, etc… Usually a ballpark of where you feel comfortable with minimum-to-maximum spends is fine. We can take it from there.

If you have a budget to manage and are looking for ways to maximise that don’t worry we have a post on that too, check it out >>>

And that’s us. Whether you have everything on the list or not, don’t worry, we can help fill in the gaps and don’t hesitate to contact us if you have any questions?

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

19
Sep

Everything You Need – for Brochure Design Projects

Whether it is creating a cool cover, selecting the paper samples or agonising over the print techniques, brochure design projects tend to be one of those things that a creative enjoys doing the most. When clients approach us with their briefs for brochure projects – there tend to be a lot of unanswered questions regarding things like structure, content and printing. We’ve put this handy wee guide together to help answer some of these questions.

1. What would you like to achieve with your new brochure?
Before we get to creative questions, this is a big one. What’s your new brochure actually for?

Could it be any of the following.

– Introduce the company to new customers?
– Introduce a new product or service to market?
– Highlight the value of that particular product, service or maybe even a process?
– Something more objective – generate more leads/sales?
– Anything else?

Any info on the above really helps us, or another creative company, understand your goals for the project.

2. Tell us about the company/product/service?
Depending on what you’re hoping to achieve, it’s important to also know about the company/product/service being represented. It can be anything from what does the company do? What is the product going to be known for in the marketplace? Or any other info which helps us to better understand what we’re bringing to life?

3 Who’s the target audience?
At the loft, we want to ensure that the right messages are presented to the right people in the right way. Some people prefer to read things that are short and sweet, some prefer friendly pictures and others enjoy poring over technical information. The more you can tell us about the intended audience, the more we can design a brochure that fits.

Can you tell us, is your audience.

– Young/Old?
– Male/Female?
– Fun/Serious?
– Take their time/Don’t have time to waste?
– Anything else we need to know that we haven’t mentioned?

Of course, if you want to engage with all of these types of people that is fine – we can design that in too.

4. What about the Basics?
Now, we need to know a little about the brochure itself.

Can you tell us any of the following.

– Landscape or portrait?
– Number of pages?
– What goes on each page – images/words/graphics/ information tables/ other?
– Any legibility issues to design-in?

Any of the above which helps to fill in the gaps to what kind of brochure you’re looking for is helpful.

5. Do you have content?
Graphics, text, photographs – you’re brochure is likely to contain all three.

What do you have, what do you need and what can we help with.

– Available photography/stock photography you like?
– Any infographics or other graphics?
– Information tables?
– Anything we may have missed?

6. How about written copy?
One of the most important things about any brochure is finding great words that bring it to life. Do you have copy or would you like us or another to help?

Let us know. 

– What you have?
– What you need?

We can help with the rest.

7. What would you like to do with printing?
Once all the hard work is done – you are going to have to print your lovely new brochure. There are a tonne of different options with paper and print techniques.

What we’d like to know…

– Do you prefer to work with a specific printer?
– How many examples will you need?
– Any favoured print samples/techniques?
– Any special  requirements for the covers?
– Anything we may have missed?

As always, if you have questions, let us know? We’re all print nuts in the studio and love to help clients with their print requirements, so don’t be shy.

8. Do you have brand guidelines?
It wouldn’t be a loft post if we didn’t mention brand guidelines. In the nicest way possible – if you have them, we want them.

9. What are the key deadlines?
Getting to the nitty-gritty, how long do we have? As with all creative projects, we are guessing you’ll have a big deadline and clear completion date. Thinking beyond the big one for a minute – are there any smaller milestones?

These may include.

– Press releases
– Board meetings
– Product launches
– Internal presentations
– Digital campaigns

If you have other stuff going on, let us know? Most brochure projects involve creating content, if we have this ready, we can make it available for you before the project is finished. Great for mini-campaigns, website updates, etc.

10. Budget?
Knowing a budget to work towards allows us to best decide on resources and plan effectively.

The following is helpful to kick-off with.

– Minimum-to-maximum budgets for the project?
– Any specific content budgets for printing/photography/copy/other?

If you are looking to maximise your creative budget, check out the following guide >>>

And that’s a wrap.

Whether you have everything on the list or not, don’t worry, we can help fill in the gaps. Thanks for reading and don’t hesitate to contact us if you have any questions.

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.