Category: VIDEO




Alexander Dennis are a rapidly growing, bus manufacturer which operates internationally. The loft had been looking to work with the company for a long period of time – ever since our founder Benedetto heard their CEO, Colin Robertson, speak at an entrepreneurial event. He was so impressed with Colin’s straight-talking approach that he made it a goal for the loft to one day help them. A few years later, we got that chance when being asked how best to help the company showcase the benefits of double-decker buses to their customers in international markets?


The answer to this question was to create a two minute infographic video which could be shown at trade shows and presentations.

The animated video uses a blueprint style, highlights ease of access on/off the bus and puts customers minds at ease with concerns such as boarding/alighting times.

It took six weeks from start to finish, we explored detailed story boards, hand sketches and many sample animations before progressing to the final video. This was prepared in different formats to give Alexander Dennis as many uses for the video as possible.


‘The videos really helped Alexander Dennis communicate the advantages of double-decker buses to our clientele and we were very happy with the service provided.’

Jacqueline Anderson, Group Marketing Director of Alexander Dennis




Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for automated trading. A managed ‘VPS’ is a dedicated service supplied from a data centre allowing traders a quicker, more efficient and reliable solution for transactions.

Beeks FX’s main business is to serve brokers, who operate in the London Stock Exchange. The organisation was acquiring a New York company to expand their coverage and their management team wanted to design a new identity which would capture the values of their brand while building a more effective digital presence.

We were also asked to create a new video for their website too.


We wanted to showcase all of the company’s strengths with this identity. This included using a lower-case and more dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and a hidden ‘map pin’ highlighting one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout their website. The site has a clean, straightforward design displaying the service offered by the company in the simplest way possible.

The final video was produced alongside Alasdair Currie of XYZ Design.


“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS