Category: VIDEO

25
Jul

ALEXANDER DENNIS

BRIEF

Alexander Dennis is one of the biggest bus manufacturing companies in the world, one that had been on our radar since Benedetto heard CEO Colin Robertson speak at an entrepreneurial event. Inspired by Colin Robertson’s desire, drive and determination, the loft set out to work with the company.

Eventually, they came to us with challenge — how best to showcase the benefits of the double-decker bus.

SOLUTION

We created a stylish, contemporary walk through video extolling the virtues of double deckers while putting minds at ease over concerns with issues such as boarding and alighting times.

The animated video used blueprints as visuals, it highlighted ease of access on and off a double decker with a low floor construction as well as clear foot wells which are hugely important.

The two-minute video animation was perfect to show at different conferences and to potential investors, allowing people to see all the benefits in a professional, clean and simple way and, of course, it helped to overcome any language barriers.

RESULT

It took six weeks from start to finish, creating detailed story boards to hand sketch out each individual element and then design the walkthrough before creating the animation using computer graphics.

‘The videos really helped Alexander Dennis communicate the advantages of double-decker buses to our clientele and we were very happy with the service provided.’

Jacqueline Anderson, Group Marketing Director of Alexander Dennis

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for Automated Trading. A Virtual Private Server is a dedicated service supplied from a data centre. A managed VPS allow private traders a quick, efficient and reliable solution for transactions. Beeks FX’s main business is to serve brokers, who operate in the London Stock Exchange. The organisation was in the midst of an acquisition of a New York company to expand their coverage and we were approached by their management team to design a new brand identity which would capture the values of their brand and also build a more effective digital presence. Finally, we were also asked to create a new video for the front of their website.

SOLUTION

We wanted to communicate a range of different visual messages with this identity. This included getting the look of data into the mark to give it a sense of fast speed. Other elements included creating a continuous loop to show how the Managed VPS service actually works with as it loops the data centre. The hidden ‘map pin’ highlights one of the most significant parts of the company’s story — brilliant strategic positioning. Finally, the depiction of data being fired out of a loop neatly shows the speed of their service. The same visual language is used throughout the website which has a clean, straightforward design to display the sophisticated service offered by the company in the simplest way possible. The video was produced alongside Alasdair Currie of XYZ Design.

RESULT

Beeks FX VPS were delighted with the final results:

“The loft were instrumental in our rebranding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS