Category: INFOGRAPHICS

25
Jul

INSPIRING SCOTLAND

BRIEF

Towards the end of 2017, we were delighted to be given the opportunity to work with Inspiring Scotland to help them bring two of their most powerful projects to life – Cashback and The 14:19 Fund.

Cashback is a government-supported programme with the proceeds of crime being reinvested back into local communities to make a positive impact to the young people.

The 14:19 Fund is a more targeted programme with a venture philanthropy model being used to raise funds to help some of those young most people that most require support. We were asked to create a series of communications to bring both projects to life in the most vibrant and effective way possible.

SOLUTION

We decided to use infographics to highlight the success of both programmes. For Cashback – we created a ‘Sim-City’ style illustration which showcased each of the positive values and actions that have been developed by the people delivering the various programmes.

This was neatly integrated with a series of high-quality infographics bringing some of the more statistical data to life. For the 14:19 Fund, we created a more illustrated infographic taking the viewer on a ‘5-stage journey’ of a young person towards a more positive destination including ‘Employment, Education & Training.’ Similarly, this design is complimented with a series of small infographics showcasing some of the main details of the fund.

RESULT

Both infographics have been tremendously received by the team at Inspiring Scotland. The Cashback infographic now adorns the walls of the Scottish Parliament while both have been used by the organisation as parts of wider marketing campaigns.

 

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

The Glasgow City Marketing Bureau was celebrating a ‘decade of success’ in 2015 and asked the loft to design an infographic to bring some of their impressive statistics to life. We were asked to create an impactful visual which would give their team a reference to use in presentations to prospective clients. The final infographic would also be published in both the local and national press.

SOLUTION

Numbers like ‘£1.2 Billion, the value of business tourism secured’ were highlighted in the infographic, which is formed of a skyline including many of the iconic landmarks of the city. The famous ‘Rubine Red’ was used to tie in the ‘People Make Glasgow’ brand.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It was well received by everybody both inside and outside The Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT

Scottish Leather Group is a UK based manufacturer of high-quality leather. The group is formed of a number of companies including Bridge Of Weir and Muirhead Leather. The group has made significant investments over many years to improve the sustainability of their plants and this allows them to have one of the lowest carbon footprints for leather production in the EU.

In 2016, the loft was asked to design and produce the ‘Scottish Leather Group Annual Sustainability Report’ with the organisation looking to highlight the exceptional outcomes they had achieved over the past decade. The project was a huge success and the relationship has since grown with the loft now working with all of the SLG brands on a number of projects. This includes the following of a five-year-plan to oversee a more sustainable ‘Sustainability Report’ which shall include a move towards digital, a smaller report and one which is printed in a more environmentally friendly way.

For each of the projects, the loft team has always started with research of the data, stories and statistics. Infographics and photographs have been produced which creatively communicate this information and we have always collaborated closely with the entire team at Scottish Leather Group. Highlights of the collaboration include interviews with various staff members, mini-spotlight info-graphics of their careers and a constant desire on everybody’s part to make the report as personable as possible. The final reports have been innovative yet in-line with the style of the brand while the photography and infographics from each project has been used by the organisation in other ways too. As you’ll see – The 2017 report saw the beginning of the transition to a more ‘Sustainable’ report by using a lighter print saving ink and it’s a smaller report too.
The designs for 2016 and 2017 featured here will soon be joined by the 2018 report, which has recently been completed. We have very much enjoyed working with the entire team and look forward to continuing our collaboration.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was tasked with raising awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by The Growth Fund.

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’ These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

Glasgow Chamber of Commerce asked us to create an infographic that would provide an ‘at-a-glance summary’ of how they had been serving the people of Glasgow and to shout about their many successes.

The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine. An edition published during the heights of ‘The Glasgow Commonwealth Games’ and ‘The Scottish Referendum.’

SOLUTION

We decided to create a visually striking piece of work to entice the reader to learn more about the vast accomplishments of both the Chamber and the city of Glasgow itself.

We created an infographic made up of skyscraper buildings, with a heading of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as ‘4,250 people attending Chambers events,’ ‘a 30% increase in mid-size company memberships’ and ‘a 15% increase in Premium Partners’ were all highlighted.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce