Category: INFOGRAPHICS

25
Jul

ALEXANDER DENNIS

BRIEF

Alexander Dennis is one of the biggest bus manufacturing companies in the world, one that had been on our radar since Benedetto heard CEO Colin Robertson speak at an entrepreneurial event. Inspired by Colin Robertson’s desire, drive and determination, the loft set out to work with the company.

Eventually, they came to us with challenge — how best to showcase the benefits of the double-decker bus.

SOLUTION

We created a stylish, contemporary walk through video extolling the virtues of double deckers while putting minds at ease over concerns with issues such as boarding and alighting times.

The animated video used blueprints as visuals, it highlighted ease of access on and off a double decker with a low floor construction as well as clear foot wells which are hugely important.

The two-minute video animation was perfect to show at different conferences and to potential investors, allowing people to see all the benefits in a professional, clean and simple way and, of course, it helped to overcome any language barriers.

RESULT

It took six weeks from start to finish, creating detailed story boards to hand sketch out each individual element and then design the walkthrough before creating the animation using computer graphics.

‘The videos really helped Alexander Dennis communicate the advantages of double-decker buses to our clientele and we were very happy with the service provided.’

Jacqueline Anderson, Group Marketing Director of Alexander Dennis

25
Jul

ENABLE SCOTLAND

BRIEF

Enable Scotland is a dynamic charity, run by its members, to support children and young people with learning difficulties. But they are also passionate campaigners who fight discrimination and inequality and ensure that people who have learning disabilities are regarded as equal members of society.

As part of this valuable and impactful campaigning work, Enable Scotland was lobbying the Scottish Government to do more to support children with learning difficulties, and they needed a hard-hitting report that would highlight the issues with facts and graphics that would demand attention, touch hearts and deliver a strong call to action.

Oh, and they needed it in a matter of days.

SOLUTION

The loft team hit the ground running, this project had to be delivered at breakneck speed to meet the tightest of tight deadlines and ensure Enable could present their report to Parliament. We took the information they provided and created original designs and infographic work to illustrate key outcomes, all in Enable’s brand colours. The story is beautifully expressed, some of the facts are heartbreaking but the hard-hitting figures are really effective.

The loft team created mini assets out of the infographics, which were designed to be used across Enable’ social media channels during the week of the launch. These clever little infographics developed a life of their own and enhanced the editorial piece, making it both enticing to read and truly memorable.

RESULT

A caffeine-fuelled loft team moved heaven and earth to bring this report to life against immense time constraints — we must shout out to Reiss in particular, without whom it simply wouldn’t have happened. The information was widely welcomed and the report well received. The infographics made a significant impact.

“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. A thoughtful, creative and to-the-point team.”

Willie Cairns is Communications Co-Ordinator for Enable Scotland

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

A rapidly scaling software provider to investigators, Altia is based in central Scotland, yet serves a growing number of customers both nationally and internationally. Altia wanted a professionally designed, premium quality product brochure that would aid sales and enhance the quality of presentation of the company and its products. Having worked with our team at the loft on numerous occasions, we felt perfectly positioned to deliver.

SOLUTION

With creative work already done to produce quality marketing assets and photography, we had an array of images and content to choose from. The brochure aimed to further professionalise the brand and communicate what each of the different products could deliver, it was important to let customers know that Altia has a solution for all requirements — hence the concept for the front cover, depicting a 360-degree solution to show all the needs of investigators in the digital space. We broke down cleverly designed images to demonstrate specifically what each element of the product does and the benefits, with elevator pitches on each page and testimonials on the back pages, the design was very much focused on user benefits.

RESULT

With a special spot UV front cover finish for a super high-quality look and feel, this carefully crafted brochure — When the Result Matters — has an exceptional finish and will sit well beside the other marketing assets created by the loft to ensure professionalism and consistency across the brand.

We’re very proud of the work we do with Altia, so we’re delighted to hear what they said.

“Their willingness to challenge themselves and push the boundaries shines through in the physical work. From a total company and product rebranding exercise to more subtle marketing campaigns the material produced by the loft always surprises and delights me and consistently supports my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately.”

He added: “Long may our collaboration continue.” We’ll second that!

Paul Miller, Sales Manager of Altia Solutions

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

In 2015, we were delighted to be given the opportunity to work with our home city — Glasgow. The Glasgow City Marketing Bureau was celebrating a decade of incredible success since its opening in 2005.

The brief was to simply design an infographic with impact. One which would bring some very impressive statistics to life, and also provide their team with a visual element that would be used in presentations to their clients and also with the local and national press.

SOLUTION

Statistics such as ‘£1.2 billion value of business tourism secured by the city since 2005′, being named the ‘UK’s best convention bureau nine years in a row’ and ‘3323 conferences secured in 10 years’ were just some of the many impressive numbers communicated with a series of clean, but effective pictograms overlooking a Glasgow skyline complete with many of the city’s iconic destinations. We used ‘Rubine Red’ to tie in the city’s new ‘People Make Glasgow’ brand.

RESULT

The final infographic was featured in the Glasgow Press during the week-long celebrations, and it has spawned several further variations since. It has been very well received by everybody both inside and outside The Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2016

BRIEF

Scottish Leather Group is a UK based manufacturer of high-quality leather. They have made significant investments over many years to improve the sustainability practices of their organisation. These measures allow them to have one of the lowest carbon footprints for leather production in the European Union. In 2016, the loft was asked to design and produce their Annual Sustainability Report with the company looking to highlight some of the exceptional outcomes they had achieved in recent years. A decision was made to use info-graphics which would be complemented by a new suite of photography for the report.

SOLUTION

The loft team started with research of the data, stories and statistics that would be brought to life in the report and focussed on creating a balance between sharing good news without bombarding readers with too much unimportant information. Infographics and photographs were produced which would creatively bring the data to life. We worked closely with the entire team at Scottish Leather Group. This included interviewing various staff members to create ‘mini-spotlight’ info-graphics of their careers to give a more personal approach to the report.

RESULT

The results of each of these processes were constructed in the final brochure.The use of Black and White photography with a green tint helped to create a report that was both innovative, yet in-line with the brand. The infographics have been used widely in other communications as well.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is a real avenue for growth for many of Scotland’s young entrepreneurs. The statistics are impressive: £31,000,000 of revenue from a £3,000,000 investment, 274 awards to 249 businesses and over 400 new jobs created. The loft was tasked with raising awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by The Growth Fund. We initially brainstormed ideas that we could use to build awareness of what is regarded by many in Scotland as the first part of the Scottish Entrepreneurial Eco-System. During our discussions, it became apparent that more than the statistics, the mentoring and peer-to-peer assistance was also a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

The quality of life for people in today’s society can be indirectly affected by their basic level of ’Digital Enablement.’ ‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing items online’ are some of the many actions that we take for granted each day. Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ who would collectively help to digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic that firstly communicated the nature of the problem and then described their ideas for a solution. We were inspired by a Scotland where every citizen is digitally enabled. The infographic was divided into a number of sections that highlight the nature of the problem and the steps taken.

RESULT

The final infographic has been produced in both digital and print formats. A social media campaign was used to lobby the Scottish Government on the nature of the issue, whilst also pushing them to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

You can see the full infographic here.

14
Apr

GLASGOW CHAMBERS OF COMMERCE

BRIEF

The Glasgow Chambers of Commerce asked us to create an infographic that would provide an ‘at-a-glance summary’ of how the Chamber had been serving the people of the city over the year of 2014 and to shout about its successes. The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine. An edition published during the heights of ‘The Glasgow Commonwealth Games’ and ‘The Scottish Referendum.’

SOLUTION

We decided to create a visually striking piece of work that truly catch the eye of the reader, enticing them to read about the vast accomplishments of both The Glasgow Chambers of Commerce and the city of Glasgow itself. We created an infographic made up of skyscraper buildings, with a heading of ‘Glasgow on the Rise’ to portray the growth of Glasgow as a city and the Glasgow Chambers of Commerce itself. Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in ‘Premium Partners’ were highlighted in the design of the infographic.

RESULT

“We were delighted with the result, as was everybody involved at The Glasgow Chambers of Commerce.

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce

14
Apr

ALTIA SOLUTIONS POSTCARDS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their marketing and sales teams to create a campaign that would be sent to customers communicating the tangible benefits of their software solutions to existing customers. The brief was to demonstrate the software’s key benefits in an interesting and engaging way.

SOLUTION

We worked closely with the staff of Altia Solutions to generate key ‘metrics’ for each of their software packages, going into detail to exactly understand how they benefit customers.

We found the following…

Toolkit can save an investigator’s time in scanning a set number of bank statements, from over 4 hours to under 20 minutes.

Toolbar allows an investigator to identify and report intricate account transactions in a more efficient way, from over 8 hours to under 30 minutes.

Insight provides a single, robust and ‘easy-to-link’ location for multiple forms of police data.

We created a multi-faceted three-part campaign in order to communicate the unique benefits of each product. As it was December, we added a Christmas element to the campaign — further flourishes include a beautiful ‘blue-print’ inspired Christmas card with the following tagline: ‘There is no time like the present; there is no present like time,’ a line that came from the company Managing Director, Ian Watson.

RESULT

In-line with other company activities, this campaign has helped to produce a significant increase in sales.

“We’ve been collaborating with the loft for more than a year and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions

14
Apr

ALTIA INFOGRAPHICS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

The company was looking for a graphical image which their sales teams could use to introduce their software, an image which successfully bridges the introductory 30-second elevator pitch and a more detailed demo of their software solutions. The result of what we created would be used at trade shows, demos and mainly by their team in conversation with existing and prospective clients.

SOLUTION

It was important to create a visually striking piece of work, one that communicates exactly how Altia’s software solutions can benefit their users working on an investigation. We decided on beginning with the Altia software sub-brands and explore how we could take them to another level.

We made the decision to explode, extrude and transform the sub-brands into three-dimensions, effectively depicting each icon as a ‘perfect fit’ for the customer’s needs. The three exploded shapes show a journey from the three differently shaped slots — representing the different needs of their main customers. Each product image has complimentary infographics that further explain what each software package does. The contrast of simple information presented in 2 dimensions and the drama of the exploded objects help to create a very bold, purposeful and useful reference image.

RESULT

The results speak for themselves. We have been able to design a series of effective images which communicate the way their software helps customers.

Altia have been working closely with the loft for 3 years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas. In that time they have delivered an updated branding for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use and often to tight deadlines.

Ian Watson, Managing Director of Altia Solutions