Category: INFOGRAPHICS

25
Jul

ALEXANDER DENNIS

BRIEF

Alexander Dennis are a rapidly growing, bus manufacturer which operates internationally. The loft had been looking to work with the company for a long period of time – ever since our founder Benedetto heard their CEO, Colin Robertson, speak at an entrepreneurial event. He was so impressed with Colin’s straight-talking approach that he made it a goal for the loft to one day help them. A few years later, we got that chance when being asked how best to help the company showcase the benefits of double-decker buses to their customers in international markets?

SOLUTION

The answer to this question was to create a two minute infographic video which could be shown at trade shows and presentations.

The animated video uses a blueprint style, highlights ease of access on/off the bus and puts customers minds at ease with concerns such as boarding/alighting times.

It took six weeks from start to finish, we explored detailed story boards, hand sketches and many sample animations before progressing to the final video. This was prepared in different formats to give Alexander Dennis as many uses for the video as possible.

RESULT

‘The videos really helped Alexander Dennis communicate the advantages of double-decker buses to our clientele and we were very happy with the service provided.’

Jacqueline Anderson, Group Marketing Director of Alexander Dennis

25
Jul

ENABLE SCOTLAND

BRIEF

Enable Scotland is a dynamic charity supporting people with learning difficulties throughout Scotland. They are passionate campaigners who fight discrimination and inequality to ensure that the people they represent are regarded as equal members of society.

As part of this campaigning work, they were lobbying the Scottish Government to do more and needed a well-designed, hard-hitting report with infographics that would highlight the issues, demand attention and deliver a strong call to action.

SOLUTION

The loft team hit the ground running, we took the information they provided and created original designs and infographic work to illustrate key outcomes and hard-hitting figures.

We also created mini assets from each of the infographics which Enable could share on social media during the week-long launch of the report.

RESULT

The information was widely welcomed and the report was well received with the infographics, in particular, making a significant impact.

“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. A thoughtful, creative and to-the-point team.”

Willie Cairns is Communications Co-Ordinator for Enable Scotland

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations.

The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.

We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.

With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

The Glasgow City Marketing Bureau was celebrating a ‘decade of success’ in 2015 and asked the loft to design an infographic to bring some of their impressive statistics to life. We were asked to create an impactful visual which would give their team a reference to use in presentations to prospective clients. The final infographic would also be published in both the local and national press.

SOLUTION

Numbers like ‘£1.2 Billion, the value of business tourism secured’ were highlighted in the infographic, which is formed of a skyline including many of the iconic landmarks of the city. The famous ‘Rubine Red’ was used to tie in the ‘People Make Glasgow’ brand.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It was well received by everybody both inside and outside The Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2016

BRIEF

Scottish Leather Group is a UK based manufacturer of high-quality leather. They have made significant investments over many years to improve the sustainability practices of their organisation and it is these measures which allow them to have one of the lowest carbon footprints for leather production in the EU.

In 2016, the loft was asked to design and produce their Annual Sustainability Report with the company looking to highlight some of the exceptional outcomes they had achieved.

SOLUTION

The loft team started with research of the data, stories and statistics that would be brought to life in the report and focussed on creating a balance between sharing good news without bombarding readers with too much unimportant information.

Infographics and photographs were produced which would creatively communicate the data. We worked closely with the entire team at Scottish Leather Group, this included interviewing various staff members and creating mini-spotlight info-graphics of their careers. Each of these activities helped to give the report a more personalised feel.

RESULT

The final report was both innovative yet in-line with the brand. The photography and infographics have been used widely in other communications as well.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was tasked with raising awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by The Growth Fund.

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’ These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

Glasgow Chamber of Commerce asked us to create an infographic that would provide an ‘at-a-glance summary’ of how they had been serving the people of Glasgow and to shout about their many successes.

The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine. An edition published during the heights of ‘The Glasgow Commonwealth Games’ and ‘The Scottish Referendum.’

SOLUTION

We decided to create a visually striking piece of work to entice the reader to learn more about the vast accomplishments of both the Chamber and the city of Glasgow itself.

We created an infographic made up of skyscraper buildings, with a heading of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as ‘4,250 people attending Chambers events,’ ‘a 30% increase in mid-size company memberships’ and ‘a 15% increase in Premium Partners’ were all highlighted.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce

14
Apr

ALTIA SOLUTIONS POSTCARDS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their sales teams to create a campaign communicating the benefits of their software to existing customers in an interesting way.

SOLUTION

We worked closely with the staff of Altia Solutions to generate key ‘metrics’ for each of their software packages.

We found that Toolkit can save an investigator’s time in scanning a set number of bank statements, from over 4 hours to under 20 minutes.

Toolbar allows an investigator to identify and report intricate account transactions in a more efficient way, from over 8 hours to under 30 minutes.

Insight provides a single, robust and ‘easy-to-link’ location for multiple forms of police data.

The 3-part campaign was launched around Christmas communicating the benefits for each product with the following tagline.

‘There is no time like the present; there is no present like time.’

A line that came from the company MD, Ian Watson.

RESULT

“We’ve been collaborating with the loft for many years and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions

14
Apr

ALTIA INFOGRAPHICS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

The company was looking for a graphical image which their sales teams could use to bridge the introductory 30-second elevator pitch with more detailed demonstrations of their software solutions.

The final result would be used at trade shows, demos and by their team in conversation with existing and prospective clients.

SOLUTION

We begun with the Altia software sub-brands and made the decision to explode, extrude and transform them into three-dimensions.

The three exploded shapes show a journey starting from three differently shaped slots – representing the different needs of customers. Each image has complimentary 2D infographics that explain what the software does and the contrast of simple information presented in 2 and 3 dimensions with the drama of the exploded objects help to create a very bold, purposeful and useful reference image.

RESULT

The results speak for themselves.

“Altia have been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas. In that time they have delivered an updated branding for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use and often to tight deadlines.”

Ian Watson, Managing Director of Altia Solutions