BRIEF

Portal Security are a Glasgow/London-based and rapidly growing security company. They provide a range of customer-friendly services including Mobile CCTV Towers, Manned Guarding for Events & Front of House Security. They were celebrating their 10th anniversary and were looking for creative ways to celebrate this important milestone.

SOLUTION

We jointly decided on a timeline infographic to showcase the growth of the organisation over 10 years.

We combined a variety of medias, each adding to the timeline’s impact – photographs, graphics, headlines, short information notes, etc. We were asked to tilt the timeline upwards to symbolise the growing nature of the company.

To ensure the timeline was effective in reaching as many people as possible – the stories were divided and re-formatted to share as part of a social media campaign. Also, two complimentary explainer videos were created.

RESULT

The entire campaign was a tremendous success.

“We’ve been working with the loft for several years now and they helped us to celebrate our 10th anniversary with a great infographic summarising our company’s exciting history until now. The infographic was very nicely done and eventually became an effective set piece campaign for our social media marketing throughout the year. Highly Recommended!”

Declan Goldie, Operations Director of Portal Security

BRIEF

The ESG European Institute is an Italian organisation which promotes best ESG practices in Europe. Their work helps to inform larger companies of new legislation and how best to make the transition to more compliant reporting. With the announcement of significant new legislation, Vice President Letizia Macrí asked the loft to create an infographic to communicate updates to members. We were asked that the infographic had an uplifting theme and that versions be created in both Italian and English languages.

SOLUTION

The loft team decided to create an infographic featuring a dramatic illustration of a modern cityscape. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc.

A number of measures were taken to ensure that the vast amount of information could fit on the design as efficiently and effectively as possible.

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe

BRIEF

Inspiring Scotland are a national charity working towards creating ‘a Scotland without poverty or disadvantage.’ One of their flagship programmes is ‘Cashback,’ a Scottish Government-supported programme where the proceeds of crime are re-invested back into local communities. This helps to create a positive impact for disadvantaged young people.

We were delighted to be given the opportunity to work with Inspiring Scotland and The Scottish Government on a new infographic to showcase the success of their programme.

SOLUTION

We wanted to create something which made more real, the very positive outcomes of ‘Cashback,’ more funding for facilities, training and skills development for young people.

We worked with the client to create a ‘sim-city’ style illustration of a neighbourhood supported by ‘Cashback.’ This was combined with a slightly more formal presentation of other statistics and stories presented as high quality words and graphics.

Great care was taken to integrate the two very different parts of the artwork effectively in the final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can be found framed on the walls of the Scottish Parliament and has also been used by the organisation as part of their wider marketing.

We were delighted to be given the opportunity to work on a second infographic for ‘The 14:19 Fund,’ another successful programme, just a few months later.

BRIEF

Lynkeos are a company which makes use of harmless background radiation to achieve passive inspection of shielded objects and structures – something that can be used in a variety of industries. We were delighted when they asked us to create an infographic which outlined the various uses of their technology, would be engaging to a wider audience and as easy to understand as possible for potential clients.

SOLUTION

Lynkeos had a strong vision of the infographic design which allowed us to focus on exploring the most effective layouts possible. We decided on a landscape comprising of air, land, sea, and underground. Each ‘section’ would house miniature scenes showing where the technology is used. We decided on a minimal style to make the final graphic user-friendly, digestible and as an addition to the infographic, we created individual artwork scenes for Lynkeos to share on social media.

RESULT

“What we do at Lynkeos is unique. We use naturally-occurring background radiation from cosmic rays to image inside lots of weird and wonderful things. We went to the loft with an idea to help explain to potential customers what our technology can do… and they brought it to life! The team at the loft has been an absolute pleasure to work with and the infographic they produced for us is truly out of this world. Cheers!”

Dr. David F. Mahon, Managing Director of Lynkeos

BRIEF

The Glasgow City Marketing Bureau was an organisation that was founded in 2005 to help build economic activity for the city of Glasgow and after a ‘decade of success’ they asked the loft to design an infographic which would breathe life into the numbers which showcased their remarkable achievements. We were asked to create a high-impact visual which would give their team a reference for presentations with the final design being featured by both the local and national press.

SOLUTION

Statistics like £1.2 Billion – the value of business tourism secured, 504 new conferences and being named the UK’s best Convention Bureau 9 years in a row were all highlighted amongst others with bespoke graphics and typography.

They were designed around an iconic skyline including many of Glasgow’s famous landmarks and the distinctive rubine red of the ‘People Make Glasgow’ brand was used as a pre-dominant backdrop colour.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It has been very well received by everybody both inside and outside the Glasgow City Marketing Bureau.

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’

These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted by the majority of us all.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems