GRAPHIC DESIGN Archives - Page 2 of 3

25
Jul

The Craft Whisky Club is an online subscription service for whisky lovers, they source and deliver rare whiskies to members all across the globe. They also encourage a much richer whisky tasting experience by matching the appropriate foods to accompany rare expressions.

They wanted a campaign to promote Raasay’s ‘While We Wait’ expression and asked the loft to create something which would tell a compelling story.

SOLUTION

This campaign was about much more than whisky.

The value of Craft Whisky Club is the creation of an entire experience for it’s whisky-loving clientele. We wanted to communicate that experience for ‘While We Wait’ and decided to create an art-directed, set piece image which would include each of the ingredients from the tasting notes of this rare whisky – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc.

They were all formed like a clock with a meticulous attention to detail, the lighting was designed to shine through the glass to create a shadow and each of these different cues were all created to mimic the sundial image used on the label and create a true representation of the final whisky expression.

RESULT

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

25
Jul

BENRIACH CASK STRENGTH

Posted by benbordone

BRIEF

We’ve worked with Speyside distiller BenRiach for a number of years now, and were delighted to design the packaging for their first ever ‘Cask Strength.’ A new whisky bottled straight from the cask and one which delivers an intensity leaving even the most passionate whisky lover looking for a little water. BenRiach were looking for a bold design which would lead the way with future expressions and they were also looking for ‘Peated’ and ‘Non-Peated’ versions too.

SOLUTION

We were inspired by BenRiach’s desire for more excitement and our main idea was to showcase an exploding cask, one which was quite literally blown apart by the strength of what’s inside. We pushed the limits of this concept by dramatising the perspective of the final illustration. Bronze foiling, distinctive colour matches and a speckled paper print all added to the visual drama. The final design is tactile, rich and another step forward for the brand.

RESULT

We were delighted with the final results as were BenRiach.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

25
Jul

BENRIACH QUARTER CASK

Posted by benbordone

BRIEF

BenRiach is a distillery set in the heart of Speyside. They’ve been producing premium quality single malt Scotch whisky since 1898.

The loft team had created several expressions for them in the past and were now being asked to create a new design for the organisation. We were given specific instructions to be bolder and more experimental for their ‘Quarter Cask’ expression.

BenRiach wanted to see elegant designs for both peated and unpeated versions and we were also asked to design an emblem for ‘The Heart Of Speyside.’

SOLUTION

The loft team does love ‘bold’ and ‘experimental.’ We explored designs around fractions to represent the Quarter Cask size. The final design shows a quarter cask beside a full sized cask and a fraction showing the numbers 1 and 4. We designed a stamped mark of a man involved in the peating process which BenRiach has since used for all peated versions.

The final touch was the choice of colour scheme. We eventually selected a series of rich greens inspired from Burnside Springs, bold colours which helped to signify BenRiach’s move away from more traditional expressions.

For the ‘Heart of Speyside’ design, we used the words sitting over a series of sketched dots depicting the lines of the region on the map.

RESULT

“The organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

14
Jun

SOCEX 2017

Posted by benbordone

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a national forum aimed at connecting the law-enforcement community, giving them an opportunity to meet and discuss the issues of the day.

The loft had helped to create the initial brand and were delighted to work with the organisers for the 3rd year in a row for the design of the 2017 brochure. We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the existing SOCEX visual identity.

SOLUTION

Previous brochures had made use of a network graphic and this was carried on for 2017. We complimented this with vivid page backdrops, each bringing the different conference themes to life. We made widespread use of a hooded figure to symbolise the effect crime has on communities. This was particularly helpful to the event organisers in avoiding the risk of stereotyping race or gender.

RESULT

The brochure was incredibly well-received by both the client and also the delegates of the conference.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX

14
May

NETWORK RAIL GREMLINS

Posted by benbordone

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were responsible for designing an advertisement and online communications as part of this landmark event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster.

The Gremlins? Well they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge

05
May

SOCEX 2016

Posted by benbordone

BRIEF

The Serious and Organised Crime Exchange (SOCEX) was in its second year and as the creators of the original brand, the loft team were delighted to be given the opportunity to create the conference brochure for the 2016 event. After the success of the first year, the organisers of the conference requested a document which would reflect greater steps taken to professionalise the event.

SOLUTION

The loft team built on the visual themes and successes of the 2015 brochure. The colours were updated to a bold dark grey complimented with a vibrant magenta colour finish. The network theme of the brand was carried throughout the different pages of the brochure.

Finally, a special UV spot-finish of the logo was created for the front cover to give it a higher-quality finish and present the conference with greater professionalism and flair.

RESULT

The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a step forward from the design of the previous years’ brochure.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX

14
Apr

PETEX

Posted by benbordone

BRIEF

Petroleum Experts (PETEX) are an Edinburgh based engineering-software company. They are widely seen as one of the most innovative and forward looking companies in the oil and gas sector.

Their digital tools are used by production companies throughout the world and we were delighted to be the first creative company to work with them in over 20 years. We were asked to design ‘a visual representation that an engineer in Timbuktu could understand’ for their Digital Oil Field (DOF Suite.)

SOLUTION

We carried out an almost forensic level of investigation to properly understand what the ‘Digital Oil Field’ was and its value to customers. We explored a wide range of potential messages before deciding that the software helps ‘companies better understand the commercial potential of their oil field asset.’ These words were the basis for further creative ideas.

Several ideas were mocked-up and the selected concept was based on the inner-workings of a telescope with each lens representing the five layers of the software. ‘A Clearer View’ was adopted as a tagline and a secondary advert was produced for a ‘desert’ scene in addition to the original offshore image.

RESULT

Petex were delighted with the final result. We even received a glass paperweight, featuring the new ad, given at PETEX’s 25th Anniversary dinner. Many years on, the overall visual theme continues to be used today.

“The team at the loft created an image that visually captured the remit we set – our business, our industry sector and a technology message – in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website.”

James Woodrow, Petroleum Experts Limited

14
Apr

ALTIA STORYBOOKS

Posted by benbordone

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider marketing strategy, the company was looking to create a campaign which effectively communicated the benefits of their solutions to existing customers.

SOLUTION

We worked closely with the team at Altia Solutions to break down the different parts of their software and communicate the end-user benefits as a campaign brochure. We communicated these benefits as infographics and further humanised the final design by creating two fictional characters — Al and Tia.

RESULT

As part of a much wider range of marketing and sales activities, the storybooks have helped Altia Solutions gain new customers and significantly increase turnover and profit.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

14
Apr

PRINCE’S TRUST

Posted by benbordone

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is an enabler of growth for many of Scotland’s young entrepreneurs. The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was asked to create an infographic to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses supported by ‘The Growth Fund.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

MCR PATHWAYS

Posted by benbordone

BRIEF

MCR Pathways are a rapidly growing charity that helps to support disadvantaged young people by providing volunteer mentors. The organisation started in Glasgow but are now scaling throughout the whole of the United Kingdom. One of the key elements to their growth is attracting and building better relationships with their mentors and the loft were delighted to assist them with a series of quarterly campaigns to help them do this.

SOLUTION

We wanted to take some of the significant new stories and bring them to life in a way that a ‘mentor’ would quickly understand. We built on the MCR brand style by creating a fictional mentoring journey through the mountains, creatively bringing each of the individual stories to life. We ensured that all information was presented appropriately, arranged in the correct order and easy to read for people that may be ‘time-poor.’ The final magazines were produced as downloadable PDFs, MailChimp Newsletters and individual assets, which were used for social media purposes.

RESULT

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout. I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways

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