Category: GRAPHIC DESIGN

25
Jul

ENABLE SCOTLAND

BRIEF

Enable Scotland is a dynamic charity, run by its members, to support children and young people with learning difficulties. But they are also passionate campaigners who fight discrimination and inequality and ensure that people who have learning disabilities are regarded as equal members of society.

As part of this valuable and impactful campaigning work, Enable Scotland was lobbying the Scottish Government to do more to support children with learning difficulties, and they needed a hard-hitting report that would highlight the issues with facts and graphics that would demand attention, touch hearts and deliver a strong call to action.

Oh, and they needed it in a matter of days.

SOLUTION

The loft team hit the ground running, this project had to be delivered at breakneck speed to meet the tightest of tight deadlines and ensure Enable could present their report to Parliament. We took the information they provided and created original designs and infographic work to illustrate key outcomes, all in Enable’s brand colours. The story is beautifully expressed, some of the facts are heartbreaking but the hard-hitting figures are really effective.

The loft team created mini assets out of the infographics, which were designed to be used across Enable’ social media channels during the week of the launch. These clever little infographics developed a life of their own and enhanced the editorial piece, making it both enticing to read and truly memorable.

RESULT

A caffeine-fuelled loft team moved heaven and earth to bring this report to life against immense time constraints — we must shout out to Reiss in particular, without whom it simply wouldn’t have happened. The information was widely welcomed and the report well received. The infographics made a significant impact.

“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. A thoughtful, creative and to-the-point team.”

Willie Cairns is Communications Co-Ordinator for Enable Scotland

25
Jul

AQUALISA AQ PACKAGING & PHOTOGRAPHY

BRIEF

Premium shower manufacturer Aqualisa was an existing client when they approached us with news they were launching a new range of entry level models, the AQ series.

Like their other products, it was truly innovative, with easy installation, new features, easy cleaning and high-quality metals associated with the premium brand. They wanted us to create high-quality product photography for the packaging.

Oh and we had a matter of weeks to get it all done.

SOLUTION

Having previously worked with Aqualisa, we knew just how high their standards were and we were completely prepared, however, the tight deadline was going to be a challenge. Fortunately, we love challenges and we got really innovative with sourcing a photographer. We commissioned Andrew Neilson, a jewellery photographer, to create what turned out to be a sensational suite of images. He stretched the bounds of what was possible in a small space designed to photograph items of jewellery, and the beautiful lighting produced a stunning finished product.

We used these photographs for the majority of the packaging, keeping it very clean, minimal and white, with just a splash of primary colour to differentiate this series from the flagship products. To accelerate the process, we made widespread use of paper mock-ups to assess key design decisions.

RESULT

Working alongside the Aqualisa team again, but on a different project, brought out the best in all of us, and we were really excited to hear they thought our photography was so good that it became the standard bearer for Aqualisa in their brand guidelines and we continue to work with them on many other design projects.

“The loft provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives. Essentially, an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading, premium shower manufacturers. Their focus on customers and the showering experience is second to none. They have an innovation centre dedicated to creating a better showering experience, this even includes how to get the best spray for an optimal shower. Such is their passion for what they do.

As creatives we take our hats off to the Aqualisa design team — their showers are simply stunning with gorgeous lines, a real attention to detail in design and they work beautifully. With innovations like taps that don’t heat up so you can’t burn yourself, what’s not to love?

We’re not the only ones who think so. Customers just love Aqualisa showers, however, the management team was looking to grow their B2B sales, selling directly to homebuilders and they needed a brochure that would really capture the imagination.

SOLUTION

With so many beautiful products images to choose from we paired them carefully with evocative images of sketches and graphics while explaining to home builders the real value in buying Aqualisa showers — the fact that all products have been designed for easy assembly and offer superior environmental performance.

The brochure we created ties together all aspects of the company, with stylised images of how showers are actually designed, it gives their heritage and delivers credibility of experience through their depth of understanding what matters most to customers in a shower.

We used simple but effective images of an installation demonstrating a fuss free fit, mixing with some of the sexier images showing off Aqualisa design for maximum effect.

RESULT

The completed brochure was a huge success, it captures beautifully all of the key messages Aqualisa wanted to share with home builders.

“Aqualisa has been working with the loft for more than a year now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

BRIDGE2BUSINESS CAMPAIGN

BRIEF

Bridge to Business, headed up(at the time of writing) by our long time client and good friend Geoff Leask, is a programme run by Young Enterprise Scotland that offers college students first-hand opportunities to engage with and learn from some of the countries most successful entrepreneurs.

We had worked with Geoff previously, creating the Bridge2Business brand, inspired by Celestial Navigation, but this new campaign — The Seven Traits of Entrepreneurs series — was all about celebrating the virtues of entrepreneurship and appealing to college students to consider starting their own businesses.

SOLUTION

Building on the existing celestial navigation theme we created seven different poster campaigns, each highlighting a specific trait displayed by successful entrepreneurs — tenacity, positivity, self-belief, vision, passion, maverick, flexibility.

We brought each word uniquely to life by spelling it out in stars, stars created by us from a delightful bespoke typeface, an entire character set, to differentiate each individual image. Each of these images then became an eye-catching poster making up the Seven Traits of Entrepreneurs series.

RESULT

The bespoke typeface is perfect for future campaigns, and the stunning posters drew attention across the country but it was digital where the campaign had the best effect, taking on a life of its own. Young Enterprise Scotland were thrilled.

“When we developed our ‘seven traits of entrepreneurs series’ we needed something that would help us tell our story, be easily recognisable as part of the Bridge2Business brand and in keeping with the overall feel of everything we had developed to date. The loft team was creative, communicative and passionate about our work — outcome a very happy client!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA-ABM SUB-BRANDS

BRIEF

ABM Intelligence was introduced to us by the great-to-work-with team at Altia Solutions, our long term clients, who were merging their companies to tackle new markets and opportunities. ABM were to be brought further into the Altia family.

The loft had previously created visual identities for the Altia product suite, each of which had a hidden message, we like to think of them as individual works of art but they serve a very real purpose in helping the Altia Sales and Marketing staff introduce the essence of what their products do. For this project, we were being asked to bring them up to date in line with the Altia visual language and also to introduce two new lines, Pegasus and Intellicase for ABM. This would give the organisation a consistent collection throughout the entire group.

SOLUTION

Pegasus is a covert intelligence system for law enforcement, while Intellicase is the commercial variation of Pegasus — similar but different enough to require its own identity.

Meaning for us is at the heart of everything; for a team that ‘designs with soul’ everything has to mean something, so we grappled with — and won over — the logical link between thinking an idea and the visual presentation.

This was a technically challenging design brief and the team worked really hard. The minute detail of the individual designs was the source of many headaches but, Aspirin-fuelled, the team created a beautiful collection of new logos which clearly professionalises the brand and its full product suite.

For Pegasus we created a graphic that cleverly replicates the multiple levels of access, the key pattern becomes narrower as you get to the more secure parts of the system. Intellicase was gifted different colours to showcase the different priorities of the programme.

RESULT

The end result was a suite of really beautiful icons which gives the entire group a professional and more importantly consistent appearance. It is another step in the journey for the organisation as it becomes an internationally recognisable brand.

“Altia Solutions has been working closely with the loft for two years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, Managing Director of Altia Solutions and ABM Intelligence

25
Jul

BENRIACH SINGLE CASK

BRIEF

BenRiach became an independent distiller in 2004, so their 10th anniversary was not only special, but it heralded a change in direction. They produced a premium range of exceptionally rare Single Cask expressions and wanted a stylish packaging solution that was still BenRiach but very clearly highlighted the exclusivity of these bottles.

 

SOLUTION

The real design element focused on the heritage; we were inspired by the original sample bottles used by BenRiach, which look like beautiful old-fashioned medicine bottles with handwritten notes in the grid — we felt this was perfect for the Single Cask expressions. We wanted to carry out that evocative feel and framework through the entire range to convey the value of the whisky. It is the communication of all of the different elements — Cask No, Date of Distillation, Age, Date of Bottling, Cask Type, and Bottle No, that gives the design such a special bespoke feel.

RESULT

One of the things that set the loft apart is the innovation in the creation of this packaging. We created three-dimensional paper mock-ups, which is a great way to evaluate the finished design more quickly and without having to go through the manufacturing process. It also means we can hit tighter deadlines much more easily. Innovations in the process make a big difference for us and this was a big step forward, one that was greatly appreciated by the BenRiach team.

“BenRiach was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager, Brown Forman

25
Jul

ALTIA NEWSPAPERS

BRIEF

Altia is a leading provider of software for investigators, their products save time, increase productivity and improve accuracy. It is also a co-founder of a major annual industry conference called SOCEX (Serious and Organised Crime Exchange.) Altia wanted a design and marketing asset that would burn their name into the minds of decision-making delegates.

SOLUTION

The loft created a bespoke newspaper, The Altia Times, featuring sector specific news and information, interviews with some of the leading delegates at the conference, bespoke adverts, an accurate (well, as accurate as the Met Office) weather report for the venue, a police-themed crossword and relevant well-written editorial. We based the design on The Times newspaper and themed it around the big issues and hot topics being discussed each day of the conference. We pride ourselves on attention to detail and understanding the ‘pain point’ for our clients, so we created a memorable ‘keep stretching, they are almost at breaking point’ illustration, which highlighted the challenges faced across the police at that time due to funding cuts.

RESULT

The Altia Times was read and enjoyed by all the delegates and worked well to position Altia front and centre in the minds of decision makers.

Altia were delighted with the results, so much so that a second one was created the following year and subsequent versions will be created in the future.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partner of SOCEX

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

A rapidly scaling software provider to investigators, Altia is based in central Scotland, yet serves a growing number of customers both nationally and internationally. Altia wanted a professionally designed, premium quality product brochure that would aid sales and enhance the quality of presentation of the company and its products. Having worked with our team at the loft on numerous occasions, we felt perfectly positioned to deliver.

SOLUTION

With creative work already done to produce quality marketing assets and photography, we had an array of images and content to choose from. The brochure aimed to further professionalise the brand and communicate what each of the different products could deliver, it was important to let customers know that Altia has a solution for all requirements — hence the concept for the front cover, depicting a 360-degree solution to show all the needs of investigators in the digital space. We broke down cleverly designed images to demonstrate specifically what each element of the product does and the benefits, with elevator pitches on each page and testimonials on the back pages, the design was very much focused on user benefits.

RESULT

With a special spot UV front cover finish for a super high-quality look and feel, this carefully crafted brochure — When the Result Matters — has an exceptional finish and will sit well beside the other marketing assets created by the loft to ensure professionalism and consistency across the brand.

We’re very proud of the work we do with Altia, so we’re delighted to hear what they said.

“Their willingness to challenge themselves and push the boundaries shines through in the physical work. From a total company and product rebranding exercise to more subtle marketing campaigns the material produced by the loft always surprises and delights me and consistently supports my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately.”

He added: “Long may our collaboration continue.” We’ll second that!

Paul Miller, Sales Manager of Altia Solutions

25
Jul

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2017

BRIEF

Scottish Leather Group is one of Europe’s leading leather companies and the largest leather manufacturer in the UK. The Group comprises four leather manufacturing subsidiaries and a technology company, all located in the West of Scotland, and their specialist leathers are produced for a wide range of industries including automotive, aviation, bus and coach, rail, marine and contract furniture.

The philosophy of Scottish Leather Group is a desire to establish the highest industry standards for quality, innovation, value, service and care for the environment, and it is the last of these that was key to this brief. SLG focuses seriously on sustainability and produces an annual sustainability report, the first of which the loft produced in 2016 as part of a wider, five-year-plan to move from print to digital in the true spirit of sustainability.

SOLUTION

Mary Quant famously said one should look in the mirror before leaving the house then take one thing off — that philosophy guided our minimalist approach to this sustainability brochure.

The 2017 brochure was designed with the progressive journey to digital in mind. The overall colour theme is white, which will use significantly less ink than the 2016 brochure which was a rich dark green, and will be smaller in size. Printed on uncoated paper, we selected a cleaner text that is still legible but easier on the eye to read and doesn’t affect the weight of the page, and the photographs have been muted by reducing the opacity, again using less ink. The whole look and feel is a lot lighter, with minimal infographics to communicate amazing stories and people development, yet still, keep it clean and informative.

RESULT

The 2017 sustainability report builds successfully on the previous year while moving determinedly towards a digital future.

Scottish Leather Group said this year’s report was stress-free and transformational.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved, including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

25
Jul

BENRIACH CASK STRENGTH

BRIEF

Emboldened by the imaginative design the loft created for their Quarter Cask range, BenRiach was inspired to move even further away from the existing expressions of the range. They asked us for an innovative and exciting creation for the latest expression, Cask Strength, a whisky bottled at 57.2% almost straight from the cask, which delivers a much stronger taste.

SOLUTION

We were also emboldened and inspired by BenRiach’s desire for more excitement, so we designed an exploding cask, quite literally blown apart by the strength of the whisky. The exploding cask and the dramatised perspective of it bring the image to life and delivers real impact.

The rich bronze foiling on the design was also completely different and impactful, it was bold and new for BenRiach. We made smart use of innovative colours matching the bronze foiling with speckled paper, to create a more tactile look and feel.

RESULT

BenRiach’s bold approach meant we delivered big steps forward in the way they present their expressions. We loved the final product and so did they.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman