Category: GRAPHIC DESIGN

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading manufacturers of premium showers. The company has been growing rapidly with ‘business-to-consumer’ sales, however they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users. Whilst getting across the practical benefits of their products for contractors too.

SOLUTION

We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.

RESULT

The final brochure was a huge success.

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

PERCEPTA

BRIEF

Percepta is a customer experience company with offices all over the world. They work predominantly in the automotive sector and although the majority of its activities are call-centre based, the company wanted to show that it does more.

They wanted a new website to help clients learn more about their different services, the value-add of composite services and their bespoke approach.

Features such as website responsiveness, case-studies and on-site translation were also critical to the success of the project.

SOLUTION

The presentation of Percepta’s services was key. We had to understand and categorise the different offerings before creating a visually eye catching graphical suite for each of the different lines.

Composite graphics were produced for combined services and the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ offered by the organisation.

RESULT

Percepta recognised the new website as a huge step forward visually, in terms of user friendliness and were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta

25
Jul

CRAFT WHISKY CLUB

BRIEF

The Craft Whisky Club is an online subscription service for whisky lovers, they source and deliver rare whiskies to members all across the globe. They also encourage a much richer whisky tasting experience by matching the appropriate foods to accompany rare expressions.

They wanted a campaign to promote ‘RnB While We Wait’ and asked the loft to create something which would tell a compelling story.

SOLUTION

This campaign was about much more than whisky.

We wanted to communicate the entire experience and decided to create an art-directed, set piece image which included each of the ingredients from the tasting notes of this rare whisky – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc.

They were all formed like a clock with a meticulous attention to detail, the lighting was designed to shine through the glass to create a shadow and each of these different cues were all created to mimic the sundial image used on the label and create a true representation of the final whisky expression ‘While We Wait.’

RESULT

We enjoyed working alongside David Nicol, founder of The Craft Whisky Club, to create an exceptionally strong image.

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

14
Jun

SOCEX 2017 BROCHURE

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a forum which gives top law-enforcement officials the opportunity to discuss the main issues of the day – locally, nationally and internationally. The conference was in its third year and for the design of the brochure, we were asked to boldly bring the themes of the 2017 conference to life – ‘Harm and Impact On Communities,’ whilst building on the identity created in previous publications by the loft.

SOLUTION

To help communicate the main theme of the conference ‘Harm and Impact On Communities,’ we used a dark, hooded figure to symbolise the menace of crime in these areas. This figure makes a range of appearances throughout the brochure and was particularly helpful to the organisers as it avoided the risk of stereotyping race or gender with the marketing of the event.

The ‘network’ visual framework, used in previous editions, was carried through for the 2017 brochure and was complimented with vivid imagery for each of the page backdrops, further helping to bring the different themes of the conference to life.

RESULT

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events

14
Apr

PETEX

BRIEF

Petroleum Experts (PETEX) provide engineering solutions through a range of software products for the Oil & Gas sector. Their digital tools are used by production companies throughout the world and we were delighted to be the first creative company to work with them. We were asked to design ‘a visual image that an engineer in Timbuktu could understand’ for their ‘Digital Oil Field’ (DOF Suite).

SOLUTION

We carried out a forensic level of investigation to properly understand what the ‘Digital Oil Field’ was and its value to customers. We uncovered the key message that it helps ‘companies better understand the commercial potential of their oil field asset’ and this discovery resulted in a range of different ideas. The selected concept was based on the inside of a telescope with each lens providing ‘a clearer view’ of the oil field. The five lens in the visual represents the five layers of the software. ‘A Clearer View’ was adopted as the tagline and a secondary advert was produced for a ‘desert’ scene in addition to the original offshore image.

RESULT

The client was delighted with the final results. One of the most satisfying elements of the collaboration were the glass paperweights, featuring the new advertising, and distributed at PETEX’s 25th Anniversary dinner.

“The team at the loft created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

James Woodrow, Petroleum Experts Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was tasked with raising awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by The Growth Fund.

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

Glasgow Chamber of Commerce asked us to create an infographic that would provide an ‘at-a-glance summary’ of how they had been serving the people of Glasgow and to shout about their many successes.

The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine. An edition published during the heights of ‘The Glasgow Commonwealth Games’ and ‘The Scottish Referendum.’

SOLUTION

We decided to create a visually striking piece of work to entice the reader to learn more about the vast accomplishments of both the Chamber and the city of Glasgow itself.

We created an infographic made up of skyscraper buildings, with a heading of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as ‘4,250 people attending Chambers events,’ ‘a 30% increase in mid-size company memberships’ and ‘a 15% increase in Premium Partners’ were all highlighted.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce