Category: GRAPHIC DESIGN

25
Jul

ENABLE SCOTLAND

BRIEF

Enable Scotland is a dynamic charity supporting people with learning difficulties throughout Scotland. They are passionate campaigners who fight discrimination and inequality to ensure that the people they represent are regarded as equal members of society.

As part of this campaigning work, they were lobbying the Scottish Government to do more and needed a well-designed, hard-hitting report with infographics that would highlight the issues, demand attention and deliver a strong call to action.

SOLUTION

The loft team hit the ground running, we took the information they provided and created original designs and infographic work to illustrate key outcomes and hard-hitting figures.

We also created mini assets from each of the infographics which Enable could share on social media during the week-long launch of the report.

RESULT

The information was widely welcomed and the report was well received with the infographics, in particular, making a significant impact.

“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. A thoughtful, creative and to-the-point team.”

Willie Cairns is Communications Co-Ordinator for Enable Scotland

25
Jul

AQUALISA AQ PACKAGING & PHOTOGRAPHY

BRIEF

Premium shower manufacturer and existing client Aqualisa approached us with news they were launching a new range of entry level models – the AQ series. Like other Aqualisa products, it was innovative, easy-to-install, complete with new features and produced from high-quality metals. They wanted us to create a packaging solution which included high-quality product photography in a short space of time.

SOLUTION

Having previously worked with Aqualisa, we knew just how high their standards were. We had to be innovative with sourcing a photographer so commissioned Andrew Neilson, a jewellery photographer, who stretched the bounds of what was possible to create what turned out to be a sensational suite of images.

We used these photographs for the majority of the packaging solutions, keeping it very clean, minimal and white, with just a splash of the primary colour to differentiate the series from flagship products. To accelerate the process, we made widespread use of paper mock-ups to assess key design decisions.

RESULT

A tremendous result. One of the most satisfying parts of the project was Aqualisa’s decision to adopt the photography style we had created with Andrew for future Aqualisa products.

“The loft provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives. Essentially, an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading manufacturers of premium showers. The company has been growing rapidly with ‘business-to-consumer’ sales, however they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users. Whilst getting across the practical benefits of their products for contractors too.

SOLUTION

We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.

RESULT

The final brochure was a huge success.

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

BRIDGE2BUSINESS CAMPAIGN

BRIEF

Bridge to Business is a programme run by Young Enterprise Scotland which ‘connects, supports and inspires’ college students into enterprise.

We had worked with YES to create the Bridge2Business brand and were now asked to create a new campaign celebrating ‘The Seven Traits of Entrepreneurs.’

The series celebrates the virtues of entrepreneurship and is designed to appeal to college students who might want to start their own business one day.

SOLUTION

We built on the existing celestial navigation theme of the brand and created seven different poster campaigns, each highlighting a specific trait displayed by successful entrepreneurs – tenacity, positivity, self-belief, vision, etc…

We brought each word to life by spelling it out in the sky with stars created from a beautiful, bespoke typeface. Each of these images were then transformed into eye-catching posters which were used by the organisation.

RESULT

“When we developed our ‘seven traits of entrepreneurs series’ we needed something that would help us tell our story, be easily recognisable as part of the Bridge2Business brand and in keeping with the overall feel of everything we had developed to date. The loft team was creative, communicative and passionate about our work — outcome a very happy client!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA-ABM SUB-BRANDS

BRIEF

Altia Solutions and ABM Intelligence are two companies who provide software and systems to private/public organisations in law-enforcement. They serve people in the UK and the rest of the world.

They had recently merged and as part of their attempts to re-brand the organisation, they were looking for a series of sub-brands which could be used for their different product suites.

The sub-brands should build on the shared visual identity in place by both companies at that time.

SOLUTION

The loft created a series of abstract data-sets using the visual language of the two brands.

We established main messages for each of the different products and then brought these to life with hidden patterns in each of the data-sets. For example there is a broad star pattern, hidden with Insight, which shows the product ‘Linking Data.’

Each product has its own unique message and pattern. These references give sales and marketing teams a great opportunity to describe the benefits of the software when talking to customers.

RESULT

“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, Managing Director of Altia Solutions and ABM Intelligence

25
Jul

BENRIACH SINGLE CASK

BRIEF

BenRiach became an independent distiller in 2004. Their 10th anniversary was celebrated with a refreshed design direction created by the loft and to further celebrate this special occasion, they wanted to release a range of exceptionally rare ‘Single Cask’ expressions. They asked for a stylish packaging solution that was still ‘BenRiach’ but very clearly highlighted the exclusivity of the whisky.

SOLUTION

The design focused on BenRiach’s heritage and we were inspired by the original sample bottles which had labels with little hand-written notes – very similar to old-fashioned medicine containers. We wanted to re-create that evocative feel throughout the entire range to show the value of the whisky and it was with the communication of all the different elements — Cask No, Date of Distillation, Bottle No, etc that gives the design that bespoke feel.

We created 3D paper mock-ups which helped to evaluate designs more quickly and allowed us to hit tighter deadlines much more easily.

RESULT

“BenRiach was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager, Brown Forman

25
Jul

ALTIA NEWSPAPERS

BRIEF

Altia is a leading provider of software for investigators – their products save time, increase productivity and improve accuracy. The company is the chief sponsor and co-founder of SOCEX (The Serious and Organised Crime Exchange,) a forum for the most influential people in law-enforcement to share ideas. Altia wanted something that would help to burn their name into the minds of delegates at the conference.

SOLUTION

The loft created a bespoke newspaper, ‘The Altia Times.’ The paper features everything you would expect from a broadsheet – sector specific news, interviews with the influential delegates at the conference, bespoke adverts, a weather report for the venue, a police-themed crossword and a well-written editorial.

We wanted the paper to be as real as possible, so included the type of comic-strip illustration you would expect in any newspaper, this time with a law-enforcement theme. ‘Keep stretching, they are almost at breaking point’ was one key drawing highlighting the challenges faced across the police at that time due to funding cuts.

RESULT

‘The Altia Times’ was read and enjoyed by all the delegates. Further versions of the newspaper have been created since and more are being planned.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX’ conference and the annual ‘Keith Hughes Awards,’ the loft worked closely with us. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partner of SOCEX

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations.

The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.

We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.

With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

25
Jul

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2017

BRIEF

Scottish Leather Group is one of Europe’s leading leather companies and the largest leather manufacturer in the UK. The company focuses seriously on sustainability and have had real successes in this area in recent years. They produce an annual sustainability report, the first of which the loft produced in 2016. And as part of a wider five-year-plan, they were looking to move from print to digital, in the spirit of sustainability.

SOLUTION

The 2017 brochure was designed with the progressive journey to digital in mind. The overall colour theme is white, using significantly less ink than previous brochures and is smaller in size. Printed on uncoated paper, we selected a cleaner text that is easier to read and the photographs have been muted by reducing the opacity, again using less ink. The whole look and feel is a lot lighter, with minimal infographics used to communicate strong stories and people development.

RESULT

The 2017 Sustainability Report builds successfully on the previous year whilst moving the organisation towards a digital future.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved, including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

25
Jul

BENRIACH CASK STRENGTH

BRIEF

We’ve worked with Speyside distiller BenRiach for a number of years and were delighted to design the packaging for their first ever ‘Cask Strength.’ A new whisky bottled straight from the cask and one which delivers an intensity leaving even the most passionate whisky lover looking for a little water. BenRiach were looking for a bold design which would lead the way with future expressions and they were also looking for ‘Peated’ and ‘Non-Peated’ versions too.

SOLUTION

We were inspired by BenRiach’s desire for more excitement and our main idea was to showcase an exploding cask, one which was quite literally blown apart by the strength of what’s inside. We pushed the limits of this concept by dramatising the perspective of the final illustration. Bronze foiling, distinctive colour matches and a speckled paper print all added to the visual drama. The final design is tactile, rich and another step forward for the brand.

RESULT

The results speak for themselves, we were delighted with the final results as were BenRiach.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman