Category: CAMPAIGNS

25
Jul

ENABLE SCOTLAND

BRIEF

Enable Scotland is a dynamic charity, run by its members, to support children and young people with learning difficulties. But they are also passionate campaigners who fight discrimination and inequality and ensure that people who have learning disabilities are regarded as equal members of society.

As part of this valuable and impactful campaigning work, Enable Scotland was lobbying the Scottish Government to do more to support children with learning difficulties, and they needed a hard-hitting report that would highlight the issues with facts and graphics that would demand attention, touch hearts and deliver a strong call to action.

Oh, and they needed it in a matter of days.

SOLUTION

The loft team hit the ground running, this project had to be delivered at breakneck speed to meet the tightest of tight deadlines and ensure Enable could present their report to Parliament. We took the information they provided and created original designs and infographic work to illustrate key outcomes, all in Enable’s brand colours. The story is beautifully expressed, some of the facts are heartbreaking but the hard-hitting figures are really effective.

The loft team created mini assets out of the infographics, which were designed to be used across Enable’ social media channels during the week of the launch. These clever little infographics developed a life of their own and enhanced the editorial piece, making it both enticing to read and truly memorable.

RESULT

A caffeine-fuelled loft team moved heaven and earth to bring this report to life against immense time constraints — we must shout out to Reiss in particular, without whom it simply wouldn’t have happened. The information was widely welcomed and the report well received. The infographics made a significant impact.

“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. A thoughtful, creative and to-the-point team.”

Willie Cairns is Communications Co-Ordinator for Enable Scotland

25
Jul

BRIDGE2BUSINESS CAMPAIGN

BRIEF

Bridge to Business, headed up(at the time of writing) by our long time client and good friend Geoff Leask, is a programme run by Young Enterprise Scotland that offers college students first-hand opportunities to engage with and learn from some of the countries most successful entrepreneurs.

We had worked with Geoff previously, creating the Bridge2Business brand, inspired by Celestial Navigation, but this new campaign — The Seven Traits of Entrepreneurs series — was all about celebrating the virtues of entrepreneurship and appealing to college students to consider starting their own businesses.

SOLUTION

Building on the existing celestial navigation theme we created seven different poster campaigns, each highlighting a specific trait displayed by successful entrepreneurs — tenacity, positivity, self-belief, vision, passion, maverick, flexibility.

We brought each word uniquely to life by spelling it out in stars, stars created by us from a delightful bespoke typeface, an entire character set, to differentiate each individual image. Each of these images then became an eye-catching poster making up the Seven Traits of Entrepreneurs series.

RESULT

The bespoke typeface is perfect for future campaigns, and the stunning posters drew attention across the country but it was digital where the campaign had the best effect, taking on a life of its own. Young Enterprise Scotland were thrilled.

“When we developed our ‘seven traits of entrepreneurs series’ we needed something that would help us tell our story, be easily recognisable as part of the Bridge2Business brand and in keeping with the overall feel of everything we had developed to date. The loft team was creative, communicative and passionate about our work — outcome a very happy client!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA NEWSPAPERS

BRIEF

Altia is a leading provider of software for investigators, their products save time, increase productivity and improve accuracy. It is also a co-founder of a major annual industry conference called SOCEX (Serious and Organised Crime Exchange.) Altia wanted a design and marketing asset that would burn their name into the minds of decision-making delegates.

SOLUTION

The loft created a bespoke newspaper, The Altia Times, featuring sector specific news and information, interviews with some of the leading delegates at the conference, bespoke adverts, an accurate (well, as accurate as the Met Office) weather report for the venue, a police-themed crossword and relevant well-written editorial. We based the design on The Times newspaper and themed it around the big issues and hot topics being discussed each day of the conference. We pride ourselves on attention to detail and understanding the ‘pain point’ for our clients, so we created a memorable ‘keep stretching, they are almost at breaking point’ illustration, which highlighted the challenges faced across the police at that time due to funding cuts.

RESULT

The Altia Times was read and enjoyed by all the delegates and worked well to position Altia front and centre in the minds of decision makers.

Altia were delighted with the results, so much so that a second one was created the following year and subsequent versions will be created in the future.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partner of SOCEX

25
Jul

#GYPSEMINARSERIES

BRIEF

The loft’s founder Benedetto is passionate about continual professional development (CPD) and the Glasgow Young Professionals (GYP) network, of which he was a committee member a few years back. While trying to find a way to support the aspirations of GYP to do more in CPD, Benedetto and his committee colleagues had a Eureka Moment and decided to organise an amazing set of free seminars. They would be held at various locations and made available to the entire GYP membership. The #GYPSeminarSeries would include some of the brightest and best business stars Scotland has to offer.

SOLUTION

The loft, and Benedetto in particular, played a huge part in the design and organisation of these events and were delighted to invite a series of outstanding speakers including Russell Wardrop of Kissing With Confidence, Alan Meldrum of Percepta, Charlie Burton of Consilium Chartered Accountants and one of Scotland’s leading entrepreneurs Iain MacRitchie of MCR Holdings and MCR Pathways.

A series of eye catching, art-directed, portrait photographs with messages unique to each of the speakers was created and brought to life. They were created alongside some innovative campaign assets and a social media campaign that ran across a number of channels, receiving very favourable results.

MacRoberts Solicitors, SocietyM and particularly The Clydesdale Bank in Glasgow (with their stunning space in St Vincent Street) all kindly provided venues. Our long-term photography supplier Malcolm Cochrane also kindly dedicated a lot of his own personal time to photograph each of the different speakers to great effect — something for which we are incredibly grateful.

RESULT

The seminars were a resounding success. The Clydesdale Bank events were complete sell-outs and particularly special. They raised awareness of GYP, and while the reputation of the speakers was a big draw, the mini social media campaigns and the striking images played a huge part too. Even the speakers benefited from being part of the process, with some of the ideas and themes explored in the social campaigns being adopted as part of their own comms.

14
May

NETWORK RAIL GREMLINS

BRIEF

A unique event!

The classic film Gremlins being shown at Glasgow Central Station. Network Rail decided to close Central Station for one night only to show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’ We were responsible for designing the event-ad and online communications as part of this landmark event.

SOLUTION

A dream brief. We meshed together the genius of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of Glasgow Central Station — the clock, as the focal points of the poster.
The Gremlins?
Well they do get up to mischievous things, don’t they?
One of the most entertaining points of a very successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media:

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge

14
Apr

ALTIA STORYBOOKS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators and law-enforcement departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.
As part of a wider marketing strategy, the company was looking to create a campaign which effectively communicated the benefits of their solutions to existing customers.

SOLUTION

The organisation wanted to take a step forward and create something a little more friendly and human. We worked closely with the team at Altia Solutions to break down the different parts of their software — how it functions, the various features and the end-user benefits. We worked to ensure that the information was as straightforward and accessible as possible. A final flourish to the campaign and to further humanise the final design, we created two fictional characters that would introduce the various elements of the software themselves — Al and Tia.

RESULT

As part of a much wider range of marketing & sales activities, the storybooks have helped Altia Solutions gain new customers and significantly increase turnover and profit.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is a real avenue for growth for many of Scotland’s young entrepreneurs. The statistics are impressive: £31,000,000 of revenue from a £3,000,000 investment, 274 awards to 249 businesses and over 400 new jobs created. The loft was tasked with raising awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by The Growth Fund. We initially brainstormed ideas that we could use to build awareness of what is regarded by many in Scotland as the first part of the Scottish Entrepreneurial Eco-System. During our discussions, it became apparent that more than the statistics, the mentoring and peer-to-peer assistance was also a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

MCR PATHWAYS

BRIEF

MCR Pathways are a forward-looking, inspiration-driven and rapidly growing charity that helps young people in challenging circumstances to develop pathways for a better future.They are looking to create a very positive impact for disadvantaged young people throughout Glasgow and the rest of Scotland. One of the key elements to their growth is attracting and building better relationships with their mentors and strong communication is seen as a critical factor to the growth of the organisation. As big believers in the positive work carried out by this charity, the loft were delighted to assist them with a series of quarterly campaigns.

SOLUTION

For individual campaigns, we looked to take some of the significant stories from the charity and bring them to life in a way that a mentor would understand and really engage with. For the spring campaign, we built on the elegant illustration style of the brand and created a fictional journey through some mountain tops, taking a mentor through each of the significant news stories of the day. All information had to be presented appropriately, arranged in the correct order and easy to read for an occasionally time-poor mentor.

The final magazine was presented in a range of guises — as a downloadable PDF, as a MailChimp Newsletter while the individual assets were used for social media purposes. The readership of the article, the MailChimp ‘view’ rates and the general feedback of the newsletter have all been very positive.

RESULT

Everybody was delighted with the final results:

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout.

I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways

14
Apr

ALTIA SOLUTIONS POSTCARDS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their marketing and sales teams to create a campaign that would be sent to customers communicating the tangible benefits of their software solutions to existing customers. The brief was to demonstrate the software’s key benefits in an interesting and engaging way.

SOLUTION

We worked closely with the staff of Altia Solutions to generate key ‘metrics’ for each of their software packages, going into detail to exactly understand how they benefit customers.

We found the following…

Toolkit can save an investigator’s time in scanning a set number of bank statements, from over 4 hours to under 20 minutes.

Toolbar allows an investigator to identify and report intricate account transactions in a more efficient way, from over 8 hours to under 30 minutes.

Insight provides a single, robust and ‘easy-to-link’ location for multiple forms of police data.

We created a multi-faceted three-part campaign in order to communicate the unique benefits of each product. As it was December, we added a Christmas element to the campaign — further flourishes include a beautiful ‘blue-print’ inspired Christmas card with the following tagline: ‘There is no time like the present; there is no present like time,’ a line that came from the company Managing Director, Ian Watson.

RESULT

In-line with other company activities, this campaign has helped to produce a significant increase in sales.

“We’ve been collaborating with the loft for more than a year and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions