BRIEF

It’s always a pleasure to win competitive pitches, and winning one with the BBC was a real high-point for our studio. As many know, the BBC has a large number of brands, sub-brands, local brands, etc. We were asked to work with BBC Scotland on one of their digital brands ‘BBC OWN IT.’

BBC OWN IT gives advice to teenagers about ‘bossing their lives online.’ Large companies currently have unprecedented levels of access into the lives of young people, through digital devices. We were asked to look at ways to raise awareness about smartphone privacy for those young people who use the site.

SOLUTION

We wanted something that was fun and memorable. Alongside the team at the BBC, we came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes. We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels.

All fun ways to generate awareness of how large organisations get access to your data. The illustrations were great fun to create and were further personalised to suit the BBC OWN IT brand style.

RESULT

A tremendous result. The BBC were delighted with the final visuals, which were used throughout their website and social channels. The idea of using smartphone characters has been continued by the organisation to this day.

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were responsible for designing an advertisement and online communications as part of this landmark event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster.

The Gremlins? Well they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge

BRIEF

MCR Pathways are a rapidly growing charity that helps to support disadvantaged young people by providing volunteer mentors. The organisation started in Glasgow but are now scaling throughout the whole of the United Kingdom. One of the key elements to their growth is attracting and building better relationships with their mentors and the loft were delighted to assist them with a series of quarterly campaigns to help them do this.

SOLUTION

We wanted to take some of the significant new stories and bring them to life in a way that a ‘mentor’ would quickly understand. We built on the MCR brand style by creating a fictional mentoring journey through the mountains, creatively bringing each of the individual stories to life. We ensured that all information was presented appropriately, arranged in the correct order and easy to read for people that may be ‘time-poor.’ The final magazines were produced as downloadable PDFs, MailChimp Newsletters and individual assets, which were used for social media purposes.

RESULT

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout. I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways