Category: CAMPAIGNS

25
Jul

ENABLE SCOTLAND

BRIEF

Enable Scotland is a dynamic charity supporting people with learning difficulties throughout Scotland. They are passionate campaigners who fight discrimination and inequality to ensure that the people they represent are regarded as equal members of society.

As part of this campaigning work, they were lobbying the Scottish Government to do more and needed a well-designed, hard-hitting report with infographics that would highlight the issues, demand attention and deliver a strong call to action.

SOLUTION

The loft team hit the ground running, we took the information they provided and created original designs and infographic work to illustrate key outcomes and hard-hitting figures.

We also created mini assets from each of the infographics which Enable could share on social media during the week-long launch of the report.

RESULT

The information was widely welcomed and the report was well received with the infographics, in particular, making a significant impact.

“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. A thoughtful, creative and to-the-point team.”

Willie Cairns is Communications Co-Ordinator for Enable Scotland

25
Jul

BRIDGE2BUSINESS CAMPAIGN

BRIEF

Bridge to Business is a programme run by Young Enterprise Scotland which ‘connects, supports and inspires’ college students into enterprise.

We had worked with YES to create the Bridge2Business brand and were now asked to create a new campaign celebrating ‘The Seven Traits of Entrepreneurs.’

The series celebrates the virtues of entrepreneurship and is designed to appeal to college students who might want to start their own business one day.

SOLUTION

We built on the existing celestial navigation theme of the brand and created seven different poster campaigns, each highlighting a specific trait displayed by successful entrepreneurs – tenacity, positivity, self-belief, vision, etc…

We brought each word to life by spelling it out in the sky with stars created from a beautiful, bespoke typeface. Each of these images were then transformed into eye-catching posters which were used by the organisation.

RESULT

“When we developed our ‘seven traits of entrepreneurs series’ we needed something that would help us tell our story, be easily recognisable as part of the Bridge2Business brand and in keeping with the overall feel of everything we had developed to date. The loft team was creative, communicative and passionate about our work — outcome a very happy client!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA NEWSPAPERS

BRIEF

Altia is a leading provider of software for investigators – their products save time, increase productivity and improve accuracy. The company is the chief sponsor and co-founder of SOCEX (The Serious and Organised Crime Exchange,) a forum for the most influential people in law-enforcement to share ideas. Altia wanted something that would help to burn their name into the minds of delegates at the conference.

SOLUTION

The loft created a bespoke newspaper, ‘The Altia Times.’ The paper features everything you would expect from a broadsheet – sector specific news, interviews with the influential delegates at the conference, bespoke adverts, a weather report for the venue, a police-themed crossword and a well-written editorial.

We wanted the paper to be as real as possible, so included the type of comic-strip illustration you would expect in any newspaper, this time with a law-enforcement theme. ‘Keep stretching, they are almost at breaking point’ was one key drawing highlighting the challenges faced across the police at that time due to funding cuts.

RESULT

‘The Altia Times’ was read and enjoyed by all the delegates. Further versions of the newspaper have been created since and more are being planned.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX’ conference and the annual ‘Keith Hughes Awards,’ the loft worked closely with us. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partner of SOCEX

25
Jul

#GYPSEMINARSERIES

BRIEF

The loft’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP) a few years back, he and the team had the idea of organising a set of seminars to feature some of the best business stars in Scotland. They would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

The loft played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie. The loft were responsible for the marketing of the events and created a series of effective social media campaigns featuring creative, art-directed photographs for each of the speakers.

MacRoberts Solicitors, SocietyM and particularly The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

Our long-term photography supplier Malcolm Cochrane also dedicated a lot of his personal time to photograph each of the different speakers to great effect – something for which we are incredibly grateful.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too. Even the speakers benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted as part of their own marketing communications.

14
May

NETWORK RAIL GREMLINS

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were responsible for designing an advertisement and online communications as part of this landmark event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster. 

The Gremlins? Well they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge

14
Apr

ALTIA STORYBOOKS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider marketing strategy, the company was looking to create a campaign which effectively communicated the benefits of their solutions to existing customers.

SOLUTION

We worked closely with the team at Altia Solutions to break down the different parts of their software and communicate the end-user benefits as a campaign brochure. We communicated these benefits as infographics and further humanised the final design by creating two fictional characters — Al and Tia.

RESULT

As part of a much wider range of marketing and sales activities, the storybooks have helped Altia Solutions gain new customers and significantly increase turnover and profit.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was tasked with raising awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by The Growth Fund.

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

MCR PATHWAYS

BRIEF

MCR Pathways are a rapidly growing charity that helps disadvantaged young people develop pathways for a better future. The organisation was originally started in Glasgow but are now scaling throughout the whole of Scotland.

One of the key elements to their growth is attracting and building better relationships with their mentors and the loft were delighted to assist them with a series of quarterly campaigns.

SOLUTION

We wanted to take some of the significant new stories and bring them to life in a way that a ‘mentor’ would quickly understand. We built on the brand style by creating a fictional journey through the mountains, creatively brining each of the individual stories to life.

We ensured that all information was presented appropriately, arranged in the correct order and easy to read for people that can be ‘time-poor.’

The final magazines were produced as downloadable PDFs, MailChimp Newsletters and individual assets, which were used for social media purposes.

RESULT

Everybody was delighted with the final results.

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout.

I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways

14
Apr

ALTIA SOLUTIONS POSTCARDS

BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their sales teams to create a campaign communicating the benefits of their software to existing customers in an interesting way.

SOLUTION

We worked closely with the staff of Altia Solutions to generate key ‘metrics’ for each of their software packages.

We found that Toolkit can save an investigator’s time in scanning a set number of bank statements, from over 4 hours to under 20 minutes.

Toolbar allows an investigator to identify and report intricate account transactions in a more efficient way, from over 8 hours to under 30 minutes.

Insight provides a single, robust and ‘easy-to-link’ location for multiple forms of police data.

The 3-part campaign was launched around Christmas communicating the benefits for each product with the following tagline.

‘There is no time like the present; there is no present like time.’

A line that came from the company MD, Ian Watson.

RESULT

“We’ve been collaborating with the loft for many years and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions