Category: BROCHURE DESIGN

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading manufacturers of premium showers. The company has been growing rapidly with ‘business-to-consumer’ sales, however they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users. Whilst getting across the practical benefits of their products for contractors too.

SOLUTION

We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.

RESULT

The final brochure was a huge success.

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations.

The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.

We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.

With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

25
Jul

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2017

BRIEF

Scottish Leather Group is one of Europe’s leading leather companies and the largest leather manufacturer in the UK. The company focuses seriously on sustainability and have had real successes in this area in recent years. They produce an annual sustainability report, the first of which the loft produced in 2016. And as part of a wider five-year-plan, they were looking to move from print to digital, in the spirit of sustainability.

SOLUTION

The 2017 brochure was designed with the progressive journey to digital in mind. The overall colour theme is white, using significantly less ink than previous brochures and is smaller in size. Printed on uncoated paper, we selected a cleaner text that is easier to read and the photographs have been muted by reducing the opacity, again using less ink. The whole look and feel is a lot lighter, with minimal infographics used to communicate strong stories and people development.

RESULT

The 2017 Sustainability Report builds successfully on the previous year whilst moving the organisation towards a digital future.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved, including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Jun

SOCEX 2017 BROCHURE

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a forum which gives top law-enforcement officials the opportunity to discuss the main issues of the day – locally, nationally and internationally. The conference was in its third year and for the design of the brochure, we were asked to boldly bring the themes of the 2017 conference to life – ‘Harm and Impact On Communities,’ whilst building on the identity created in previous publications by the loft.

SOLUTION

To help communicate the main theme of the conference ‘Harm and Impact On Communities,’ we used a dark, hooded figure to symbolise the menace of crime in these areas. This figure makes a range of appearances throughout the brochure and was particularly helpful to the organisers as it avoided the risk of stereotyping race or gender with the marketing of the event.

The ‘network’ visual framework, used in previous editions, was carried through for the 2017 brochure and was complimented with vivid imagery for each of the page backdrops, further helping to bring the different themes of the conference to life.

RESULT

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2016

BRIEF

Scottish Leather Group is a UK based manufacturer of high-quality leather. They have made significant investments over many years to improve the sustainability practices of their organisation and it is these measures which allow them to have one of the lowest carbon footprints for leather production in the EU.

In 2016, the loft was asked to design and produce their Annual Sustainability Report with the company looking to highlight some of the exceptional outcomes they had achieved.

SOLUTION

The loft team started with research of the data, stories and statistics that would be brought to life in the report and focussed on creating a balance between sharing good news without bombarding readers with too much unimportant information.

Infographics and photographs were produced which would creatively communicate the data. We worked closely with the entire team at Scottish Leather Group, this included interviewing various staff members and creating mini-spotlight info-graphics of their careers. Each of these activities helped to give the report a more personalised feel.

RESULT

The final report was both innovative yet in-line with the brand. The photography and infographics have been used widely in other communications as well.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

05
May

SOCEX 2016 BROCHURE DESIGN

BRIEF

The Serious and Organised Crime Exchange (SOCEX) was in its second year and as the creators of the original brand, the loft team were delighted to be given the opportunity to create the conference brochure for the 2016 event.

After the success of the first year, the organisers of the conference requested a document which would reflect greater steps taken to professionalise the event.

SOLUTION

The loft team built on the visual themes and successes of the 2015 brochure. For 2016, the colours were updated to a bold dark grey complimented with a vibrant magenta. The network theme of the brand was carried throughout the different pages of the brochure. Finally, a special UV spot-finish of the logo was created for the front cover to give it a higher-quality finish and present the conference with greater professionalism and flair.

RESULT

The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a step forward from the design of the previous years’ brochure and we are delighted to still be working with the people representing SOCEX.

14
Apr

SOCEX BRANDING & BROCHURE DESIGN

BRIEF

The Serious & Organised Crime Exchange (SOCEX) is a forum for the most influential people in law enforcement to get together to discuss ideas and the issues of the day. The initial event had three tiers of agency invited – local, regional and national.

As a long term supplier of Altia Solutions, one of the conference’s co-founders, we were delighted to be given the opportunity to create the new SOCEX brand and communications.

SOLUTION

We had to create an entirely new brand including a name, identity and theme.

We wanted to capture the essence of bringing three strands of law enforcement together and explored different ideas. One of the most interesting was the bringing of people ‘into-alignment’ which would become the main theme, we aligned three different networks with an ‘X’ for ‘Exchange’ to show this.

‘Exchange’ was chosen over ‘Conference’ as a more natural description of the type of event. Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary identity was created for this too.

RESULT

The conference was a huge success and continues to run, now as a greatly expanded and international event.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors of SOCEX 2015

14
Apr

KETO PUMPS

BRIEF

Keto Pumps are a rapidly growing hydraulic pumps company based in Australia. They are owned by private equity fund, Clyde Blowers Capital. We were asked to design a brochure for them in light of their recent takeover of South African company – ‘Pump Technology Services.’

SOLUTION

We worked very closely with the Clyde Blowers internal marketing department to design the brochure, building on the excellent work started in-house and taking the core elements of the company’s competitive advantage — speed, responsiveness and customer intimacy into the design of the new brochure.

RESULT

The results are a brochure that vividly highlights the company’s key competitive advantages and is now in circulation worldwide.

“The loft are really good. They are quick, easy to work with and do great work.”

Robin Tait, Marketing Director of Keto Pumps, a portfolio company of Clyde Blowers Capital