Category: BROCHURE DESIGN

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading, premium shower manufacturers. Their focus on customers and the showering experience is second to none. They have an innovation centre dedicated to creating a better showering experience, this even includes how to get the best spray for an optimal shower. Such is their passion for what they do.

As creatives we take our hats off to the Aqualisa design team — their showers are simply stunning with gorgeous lines, a real attention to detail in design and they work beautifully. With innovations like taps that don’t heat up so you can’t burn yourself, what’s not to love?

We’re not the only ones who think so. Customers just love Aqualisa showers, however, the management team was looking to grow their B2B sales, selling directly to homebuilders and they needed a brochure that would really capture the imagination.

SOLUTION

With so many beautiful products images to choose from we paired them carefully with evocative images of sketches and graphics while explaining to home builders the real value in buying Aqualisa showers — the fact that all products have been designed for easy assembly and offer superior environmental performance.

The brochure we created ties together all aspects of the company, with stylised images of how showers are actually designed, it gives their heritage and delivers credibility of experience through their depth of understanding what matters most to customers in a shower.

We used simple but effective images of an installation demonstrating a fuss free fit, mixing with some of the sexier images showing off Aqualisa design for maximum effect.

RESULT

The completed brochure was a huge success, it captures beautifully all of the key messages Aqualisa wanted to share with home builders.

“Aqualisa has been working with the loft for more than a year now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

A rapidly scaling software provider to investigators, Altia is based in central Scotland, yet serves a growing number of customers both nationally and internationally. Altia wanted a professionally designed, premium quality product brochure that would aid sales and enhance the quality of presentation of the company and its products. Having worked with our team at the loft on numerous occasions, we felt perfectly positioned to deliver.

SOLUTION

With creative work already done to produce quality marketing assets and photography, we had an array of images and content to choose from. The brochure aimed to further professionalise the brand and communicate what each of the different products could deliver, it was important to let customers know that Altia has a solution for all requirements — hence the concept for the front cover, depicting a 360-degree solution to show all the needs of investigators in the digital space. We broke down cleverly designed images to demonstrate specifically what each element of the product does and the benefits, with elevator pitches on each page and testimonials on the back pages, the design was very much focused on user benefits.

RESULT

With a special spot UV front cover finish for a super high-quality look and feel, this carefully crafted brochure — When the Result Matters — has an exceptional finish and will sit well beside the other marketing assets created by the loft to ensure professionalism and consistency across the brand.

We’re very proud of the work we do with Altia, so we’re delighted to hear what they said.

“Their willingness to challenge themselves and push the boundaries shines through in the physical work. From a total company and product rebranding exercise to more subtle marketing campaigns the material produced by the loft always surprises and delights me and consistently supports my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately.”

He added: “Long may our collaboration continue.” We’ll second that!

Paul Miller, Sales Manager of Altia Solutions

25
Jul

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2017

BRIEF

Scottish Leather Group is one of Europe’s leading leather companies and the largest leather manufacturer in the UK. The Group comprises four leather manufacturing subsidiaries and a technology company, all located in the West of Scotland, and their specialist leathers are produced for a wide range of industries including automotive, aviation, bus and coach, rail, marine and contract furniture.

The philosophy of Scottish Leather Group is a desire to establish the highest industry standards for quality, innovation, value, service and care for the environment, and it is the last of these that was key to this brief. SLG focuses seriously on sustainability and produces an annual sustainability report, the first of which the loft produced in 2016 as part of a wider, five-year-plan to move from print to digital in the true spirit of sustainability.

SOLUTION

Mary Quant famously said one should look in the mirror before leaving the house then take one thing off — that philosophy guided our minimalist approach to this sustainability brochure.

The 2017 brochure was designed with the progressive journey to digital in mind. The overall colour theme is white, which will use significantly less ink than the 2016 brochure which was a rich dark green, and will be smaller in size. Printed on uncoated paper, we selected a cleaner text that is still legible but easier on the eye to read and doesn’t affect the weight of the page, and the photographs have been muted by reducing the opacity, again using less ink. The whole look and feel is a lot lighter, with minimal infographics to communicate amazing stories and people development, yet still, keep it clean and informative.

RESULT

The 2017 sustainability report builds successfully on the previous year while moving determinedly towards a digital future.

Scottish Leather Group said this year’s report was stress-free and transformational.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved, including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Jun

SOCEX 2017 BROCHURE

BRIEF

In early 2017 we were given the opportunity to work with the organisers of the Serious and Organised Crime Exchange (SOCEX) for the third year in a row for the design of their 2017 event brochure. We were asked to be bold in bringing the main themes of the conference to life — ‘Harm and Impact On Communities’ whilst continuing to build on the visual framework of the SOCEX brand which was used in previous publications.

SOLUTION

The loft team made widespread use of a hooded figure throughout the brochure to symbolise the menace of crime in local communities. The hooded figure makes an appearance in various guises throughout the brochure and was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender in the conference communications. The front cover received careful attention with the hooded figure looking over a council estate in a scene reminiscent of Dali’s painting ‘The crucifixion.’ The background of the front cover included images which reflected many of the conference’s secondary themes including ‘slavery’ & ‘governance and coercion in communities.’ Previous brochures made widespread use of a ‘network’ visual identity which was carried on throughout the 2017 brochure. However, in the 2017 brochure, it was complemented with vivid page backdrops — each of which brings the different sub-themes of the conference to life.

RESULT

The brochure was incredibly well-received by both the client and also the delegates of the conference. It was considered to be an even bigger step-forward from previous designs and the team has already got designs on the 2018 brochure.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2016

BRIEF

Scottish Leather Group is a UK based manufacturer of high-quality leather. They have made significant investments over many years to improve the sustainability practices of their organisation. These measures allow them to have one of the lowest carbon footprints for leather production in the European Union. In 2016, the loft was asked to design and produce their Annual Sustainability Report with the company looking to highlight some of the exceptional outcomes they had achieved in recent years. A decision was made to use info-graphics which would be complemented by a new suite of photography for the report.

SOLUTION

The loft team started with research of the data, stories and statistics that would be brought to life in the report and focussed on creating a balance between sharing good news without bombarding readers with too much unimportant information. Infographics and photographs were produced which would creatively bring the data to life. We worked closely with the entire team at Scottish Leather Group. This included interviewing various staff members to create ‘mini-spotlight’ info-graphics of their careers to give a more personal approach to the report.

RESULT

The results of each of these processes were constructed in the final brochure.The use of Black and White photography with a green tint helped to create a report that was both innovative, yet in-line with the brand. The infographics have been used widely in other communications as well.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

05
May

SOCEX 2016 BROCHURE

BRIEF

The Serious and Organised Crime Exchange (SOCEX) was in its second year after its launch in 2015. As the creators of the original brand identity, the loft team were delighted to be given the opportunity to create the conference brochure for the second year running. After the success of the first year, the organisers of the conference requested a brochure which would reflect the greater steps made to professionalise the 2016 event.

SOLUTION

The loft team built on the visual themes and successes of the 2015 brochure. For 2016, the colours were updated to a bold dark grey complemented with a vibrant magenta. The network theme of the brand was carried throughout the different pages of the brochure. Finally, a special UV spot-finish of the logo was created for the front of the brochure to give it a higher-quality finish and present the conference with greater professionalism and flair.

RESULT

The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a large step forward from the design of the previous years’ brochure and the team were delighted to be given the opportunity to recently design the 2017 brochure.

14
Apr

SOCEX 2015 BRANDING & BROCHURE DESIGN

BRIEF

The Serious & Organised Crime Exchange (SOCEX) is the first national conference for law-enforcement agencies in the UK with three tiers of agencies being invited to the landmark event in 2015 — local, regional and national. As a long term supplier of Altia Solutions, one of the conference’s co-founders, we were delighted to be given the responsibility for creating the new SOCEX brand and conference communications.

SOLUTION

We had to create an entirely new brand for the conference including a name, identity and theme. We wanted to capture the essence of this prestigious gathering which centred on bringing three strands of policing together. We explored many themes and one of the most interesting was the aligning of workflows, resources and information ‘into-alignment.’ This would become the main theme for the new brand. We visually aligned three different networks with an ‘X’ for Exchange to compliment the main theme of the conference. The word ‘Exchange’ was chosen over ‘Conference’ as a more natural description of the event. Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary sub-brand was created for this important event.

RESULT

The conference was a huge success with excellent attendance, an incredibly well-received format and the promise of a SOCEX 2016.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors of SOCEX 2015

14
Apr

KETO PUMPS

BRIEF

Keto Pumps are an ambitious and growing Hydraulic Pumps company based in Australia. They are owned by Private Equity Fund, Clyde Blowers Capital. We were asked to design a brochure for Keto Pumps in light of their recent takeover of South African company Pump Technology Services.

SOLUTION

We worked very closely with the Clyde Blowers internal marketing department to design the brochure. We built on the excellent work started in-house and took the core elements of the company’s competitive advantage — speed, responsiveness and customer intimacy into the design of the new brochure.

RESULT

The results are a brochure that vividly highlights the company’s key competitive advantages and is now in circulation worldwide.

“The loft are really good. They are quick, easy to work with and do great work.”

Robin Tait, Marketing Director of Keto Pumps, a portfolio company of Clyde Blowers Capital