Category: BROCHURE DESIGN

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading manufacturers of premium showers. Founded in 1976 and based in Kent, the company has been growing rapidly in a number of ways. One of their main successes were with ‘business-to-consumer’ consumers who loved the Aqualisa style, quality and ‘ease-of-installation.’

However they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users whilst getting across the practical benefits of their products for contractors too.

SOLUTION

We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.

RESULT

The final brochure was a huge success.

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

14
Jun

SOCEX 2017 BROCHURE

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a forum which gives top law-enforcement officials the opportunity to discuss the main issues of the day – locally, nationally and internationally.

The loft had been delighted to create the original SOCEX brand and to have designed the brochure for the previous two conferences in 2015 and 2016.

For the design of the 2017 brochure, we were asked to boldly bring the themes of the conference to life – ‘Harm and Impact On Communities,’ whilst building on the visual identity created in previous publications.

SOLUTION

To help communicate the main theme of the conference ‘Harm and Impact On Communities,’ we widely used a dark, hooded figure to symbolise the menace of crime in various areas. The hooded figure makes a range of appearances throughout the brochure and was incredibly helpful to the organisers as it avoided the risk of stereotyping race or gender with the marketing of the rest of the event.

The ‘network’ visual framework, used in previous editions, was carried through for the 2017 brochure and was complimented with vivid pictures for each of the page backdrops, further helping to bring the different themes of the conference to life.

RESULT

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT

Scottish Leather Group is a UK based manufacturer of high-quality leather. The group is formed of a number of companies including Bridge Of Weir and Muirhead Leather. They have made significant investments over many years to improve the sustainability of their plants and this allows them to have one of the lowest carbon footprints for leather production in the EU.

In 2016, the loft was asked to design and produce the ‘Scottish Leather Group Annual Sustainability Report.’ The organisation was looking to highlight the exceptional outcomes they had achieved over the past decade. The brochure was delivered and the project was deemed to be a huge success and the relationship has since grown with the loft now working with all of the SLG brands. This now includes the following of a ‘five-year-plan’ to oversee a more sustainable ‘Sustainability Report’ which shall include a transition towards digital, a smaller report and one which is printed in a more environmentally friendly way.

For each of the projects, the loft team has always started with research of the data, stories and statistics. Infographics and photographs have been produced each year which creatively communicates this information and we have always collaborated closely with the entire team at Scottish Leather Group. Highlights of the collaboration include interviews with various staff members, mini-spotlight info-graphics of their careers and a constant desire on everybody’s part to make the report as personable as possible. The final reports have been innovative yet in-line with the style of the brand while the photography and infographics from each project has been used by the organisation in other ways too. As you’ll see – The 2017 report saw the beginning of the transition to a more ‘Sustainable’ report by using a lighter print saving ink and it’s a smaller report too. The designs for 2016 and 2017 featured here will soon be joined by the 2018 report, which has recently been printed. We have very much enjoyed working with the entire SLG team and look forward to continuing our collaboration.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited