Bridge to Business is a programme run by Young Enterprise Scotland which ‘connects, supports and inspires’ college students into enterprise.
We had worked with YES to create the Bridge2Business brand and were now asked to create a new campaign celebrating ‘The Seven Traits of Entrepreneurs.’
The series celebrates the virtues of entrepreneurship and is designed to appeal to college students who might want to start their own business one day.
We built on the existing celestial navigation theme of the brand and created seven different poster campaigns, each highlighting a specific trait displayed by successful entrepreneurs – tenacity, positivity, self-belief, vision, etc…
We brought each word to life by spelling it out in the sky with stars created from a beautiful, bespoke typeface. Each of these images were then transformed into eye-catching posters which were used by the organisation.
“When we developed our ‘seven traits of entrepreneurs series’ we needed something that would help us tell our story, be easily recognisable as part of the Bridge2Business brand and in keeping with the overall feel of everything we had developed to date. The loft team was creative, communicative and passionate about our work — outcome a very happy client!”
Geoff Leask, CEO of Young Enterprise Scotland