Category: BRAND LOVE



The loft met Altia in 2013 when their company was still in it’s relative infancy – they had around 10-20 staff, a range of new solutions in development and an incoming Managing Director called Ian Watson. A leading provider of software for investigators in both the private and public sectors, Altia Solutions help their customers save time, increase productivity and improve the accuracy of their investigations. The company were selling four different products at that time and had big plans to grow.

Today, after a merger with ABM Intelligence, the newly named ‘Altia-ABM’ has between 50-100 staff, they have offices and customers all over the world and continue to grow rapidly with a five-fold increase in revenue in as many years. Throughout this time, the loft has helped the company with over 100 creative projects for each of the different brands of the group – these include Altia Solutions, ABM Intelligence, Altia-ABM, SOCEX and The Keith Hughes Awards.

Projects have included company re-brands, product identity designs, campaign support for sales teams, strategic advice, brochures, websites and countless smaller projects too. We’ve been to their Christmas Doo a couple of times, and they’ve been to ours as well. We continue to work, and very much enjoy working, with Altia-ABM today. We look forward to more exciting moments and hope our collaboration continues for a long time.


“The loft worked closely with the whole staff and developed a company rebranding that encapsulates the very being of the company. It was refreshing to be able to interact with all of the designers and have our ideas and thoughts taken seriously. A great experience!”

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX’ conference and the annual ‘Keith Hughes Awards,’ the loft worked closely with us. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, CEO of Altia-ABM.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Responsible for Emerging Markets for Altia-ABM

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM





Bridge2Business is a programme aimed to connect, support and inspire college students into enterprise. It is a part of ‘Young Enterprise Scotland’s’ offering to young people and gives first-hand opportunities to the students to engage with entrepreneurial role models at different levels.

The programme supports young people who have an interest in setting up their own business or wish to build a promising career within the workplace. The loft was tasked with designing a new brand that encapsulates the spirit of the programme and would appeal to both the students and decision makers of the colleges.


We worked closely with the entire Bridge2Business team to generate ideas that would tell a great story about the brand. We started with the words ‘inspiration,’ ‘connections’ & ‘support,’ to create a range of themes.

The main story of the brand came from celestial navigation and the old sailors’ tale that ‘in times of trouble, the stars will guide you home.’ We wanted to build on the likelihood that every entrepreneur at one stage of their journey will hit rocky times and will have nothing left to go on than ‘absolute faith.’ The use of the star constellation ‘Nashira’ symbolising ‘lady-luck’ gives real meaning to that message and the modern shapes and graphics also support the identity whilst giving the Bridge2Business team a great story to tell.


The identity is a fresh and modern interpretation of the organisation and what it stands for while the story of ‘lady-luck’ gives the brand a real edge.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on — highly recommended.”

Geoff Leask, CEO, Young Enterprise Scotland




The Leven Car Company is a luxury car retailer which specialises in the sales and servicing of high-performance vehicles. Founded in 2014 by Hugh and Chris McMahon, Aston Martin and Rolls Royce were the first two brands represented by the organisation and we were asked to create an identity which would ‘comfortably sit alongside two of the finest automotive brands in the world without looking out of place.’


We started with the people in the company – the founders Hugh and Chris have a long track record in the automotive trade with very clear values which we would build on alongside those of the company’s employees. Themes like ‘longevity,’ ‘people,’ ‘continuity,’ came up time and time again which allowed us to form a unique and powerful story for the brand.

‘An experience of service that is moulded around customers, lives long in the memory and has no limits.’

This story was then brought to life during the design of the identity with a range of silhouettes of people, fading outwards from the centre and tied together with an infinity loop.


“The loft created a brand identity for The Leven Car Company — one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the world’s finest — Aston Martin and Rolls Royce — without looking out of place”

Chris McMahon, Managing Director of The Leven Car Company