Category: BRAND LOVE

25
Jul

BRIDGE2BUSINESS CAMPAIGN

BRIEF

Bridge to Business is a programme run by Young Enterprise Scotland which ‘connects, supports and inspires’ college students into enterprise.

We had worked with YES to create the Bridge2Business brand and were now asked to create a new campaign celebrating ‘The Seven Traits of Entrepreneurs.’

The series celebrates the virtues of entrepreneurship and is designed to appeal to college students who might want to start their own business one day.

SOLUTION

We built on the existing celestial navigation theme of the brand and created seven different poster campaigns, each highlighting a specific trait displayed by successful entrepreneurs – tenacity, positivity, self-belief, vision, etc…

We brought each word to life by spelling it out in the sky with stars created from a beautiful, bespoke typeface. Each of these images were then transformed into eye-catching posters which were used by the organisation.

RESULT

“When we developed our ‘seven traits of entrepreneurs series’ we needed something that would help us tell our story, be easily recognisable as part of the Bridge2Business brand and in keeping with the overall feel of everything we had developed to date. The loft team was creative, communicative and passionate about our work — outcome a very happy client!”

Geoff Leask, CEO of Young Enterprise Scotland

05
May

BRIDGE2BUSINESS

BRIEF

Bridge2Business is a programme aimed to connect, support and inspire college students into enterprise. It is a part of ‘Young Enterprise Scotland’ and offers first-hand opportunities to engage with entrepreneurial role models at different levels.

The programme supports young people who have an interest in setting up their own business or wish to build a career within the workplace. The loft was tasked with designing a new brand that encapsulates the spirit of the programme and would appeal to both the students and decision makers of the colleges.

SOLUTION

We worked closely with the entire Bridge2Business team to generate ideas that would tell a great story about the brand. We started with the words ‘inspiration,’ ‘connections’ & ‘support,’ to create a range of themes.

The main story of the brand came from celestial navigation and the old sailors’ tale that ‘in times of trouble, the stars will guide you home.’ Every entrepreneur at one stage in their journey will hit rocky times and will have nothing left to go on than ‘absolute faith.’ The use of the star constellation ‘Nashira’ symbolising ‘lady-luck’ which gives real meaning to the modern shapes and graphics that support the identity as well as giving the team a great story to tell.

RESULT

The identity is a fresh and modern interpretation of the organisation and what it stands for while the story of ‘lady-luck’ gives the brand real substance.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on — highly recommended.”

Geoff Leask, CEO, Young Enterprise Scotland

14
Apr

THE LEVEN CAR COMPANY

BRIEF

The Leven Car Company is a luxury car retailer which specialises in the sales and servicing of high-performance vehicles. Aston Martin and Rolls Royce were the first two brands represented by the organisation and we were asked to create an identity which would ‘comfortably sit alongside two of the finest automotive brands in the world without looking out of place.’

SOLUTION

We started with the people in the company – founders Hugh and Chris McMahon have a long track record in the automotive trade with very clear values which we built on alongside those of the company’s employees. Themes like ‘longevity,’ ‘people,’ ‘continuity,’ came up time and time again which allowed us to form a unique and powerful story for the brand.

‘An experience of service that is moulded around customers, lives long in the memory and has no limits.’

This story is brought to life in the final identity with a range of silhouettes of people, fading outwards from the centre and tied together with an infinity loop.

RESULT

“The loft created a brand identity for The Leven Car Company — one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the world’s finest — Aston Martin and Rolls Royce — without looking out of place”

Chris McMahon, Managing Director of The Leven Car Company

14
Apr

SMARTSTEMS

BRIEF

Science, Technology, Engineering and Mathematics (STEM) has become more prominent as part of an economic and social agenda for Scotland and despite the rising visibility of STEM, various demographics remain poorly represented.

The SMART STEMs initiative was formed to help address this imbalance, with an initial focus on inspiring young ladies — aged 12 to 18 years old — into STEM.

We were asked to provide branding and communication support for the landmark conference in June 2015. This included the design of the brand identity, website and all the event communications including the design of dossier documents for ‘A Wearable Technology’ competition.

SOLUTION

We focussed on keywords – ‘female,’ ‘growth,’ ‘intelligence,’ ‘individuality’ and ‘empowerment’ for the project. Our research took us to the idea of ‘Athena’ — the Greek Goddess of intelligence.

We thought of Athena as the perfect symbol to convey female intelligence, empowerment and combined this with a visual theme of effervescence to neatly depict the concept of growth and aspiration.

RESULT

The result is an exciting and visually recognisable brand identity. The character of Athena and the visual language developed helps to successfully convey the message of SMARTSTEMs.

“It was a pleasure working with the loft. Expertise, flair and professionalism in spades. We really appreciated their input on this project and they demonstrated a keen understanding of what we wanted and required.”

Colin Crook, Enterprise Architect at Seric Systems