Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally. As part of a wider range of activities, they were launching a new product to market

‘The bureau-service’ would see Altia do small, limited runs of data-processing with their ‘Financial Investigator’s Toolkit’ software to save clients from having to purchase the full suite.

We were asked to create a new brand including name, identity and micro-site.


We worked closely with the team at Altia to create a ‘sub-brand’ that would sit comfortably alongside Altia’s existing product suite, Toolkit in particular.

Many concepts were explored but we focussed on a solution with the Toolkit logo being given a motion blur to signify the movement and increased speed of the new service.

A simple, effective and user-friendly website was co-created with the technical team at Altia Solutions.

The new service was eventually called ‘Xaltia Data Services, powered by Altia Solutions.’


“Altia Solutions have been working closely with the loft for many years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, Managing Director of Altia Solutions