Tradeprint are a company which provides a high-quality, customer-friendly and bespoke printing service to a wide range of clients throughout the UK and beyond. The company has grown rapidly over the years with several facilities in Scotland, England and Wales. We were delighted to be given the opportunity to work with them when they were looking to create a new campaign to bring their brand to life in-line with a new company website.
One of the most potent parts of the Tradeprint offering is their ability to deliver a very specialist service with the efficiency and reliability of more mainstream suppliers of print materials. This is due, in no small part, to their amazing ‘Print Coaches’ who are experienced specialists with a real knowledge of both the processes and the people with an ability to shape it to the service of the client.
We explored many different ideas for the project exploring both the Tradeprint service and quality. We eventually focused on the idea of basing the campaign on the print coaches themselves and ‘People Behind Print’ was born. We would take a series of beautiful art-directed photographs of each of the print coaches which really brings their personalities to life with a black and white finish.
We took both funny and serious poses to showcase the different parts of their character. This idea was beautifully brought to life even further when we printed the expressions of the print-coaches on a range of Tradeprint’s own card materials. A wonderful demonstration of what’s possible with the ‘People Behind Print.’
Everybody was delighted with the final results – the final images for both the staff portraits and the images of them on print materials have been used widespread throughout the brand – this includes print advertisements, website landing pages and other digital communications. One of the highlights of the project was the creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again. The entire campaign is a testament to the powerful and enduring human qualities of the organisation.