TRADEPRINT

ART DIRECTION / CAMPAIGNS
BRIEF

Tradeprint are a company which provides a high-quality, customer-friendly and bespoke printing service to a wide range of clients throughout the UK and beyond. The company had grown rapidly over the years with several facilities in Scotland, England and Wales. We were delighted to be given the opportunity to work with them when they were looking to create a new campaign to bring their brand to life in-line with a new company website.

One of the most powerful parts of the Tradeprint offering was their ability to deliver a specialist service with the efficiency and reliability of more mainstream suppliers. We found that this was due, in no small part, to their amazing ‘Print Coaches’ who are experienced specialists with a real knowledge of both the print processes and the customer themselves. We noted that they had an almost awesome ability to shape the service to the needs of the client.

SOLUTION

We explored many different ideas for the campaign exploring both the Tradeprint service and quality. We eventually focused on the idea of basing the campaign on the print coaches themselves and ‘People Behind Print’ was born. We would take a series of evocative, beautiful art-directed photographs of each of the print coaches which would really bring their personalities to life with a black and white finish.

We took both funny and serious poses to show the different parts of their personalities. This idea was beautifully brought to life even further when we got a box of Tradeprint print materials and printed the different expressions of the print-coaches on them and animated it. A wonderful demonstration of what’s possible with the ‘People Behind Print.’

RESULT

Everybody was delighted with the final results – the final images for both the staff portraits and the images of them on print materials have been used throughout the brand – this includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights. The entire campaign is a testament to the powerful and enduring human qualities of the organisation.