SPRINGBOARD MARKETING

GRAPHIC DESIGN / COMPLEX2SIMPLE / INFOGRAPHICS
BRIEF

Springboard Marketing provide intelligent sales solutions for their clients via a range of services including telemarketing and CRM System management. They greatly increase the efficiency of sales teams in using those systems. One of the biggest challenges faced by Springboard Marketing is the persuasion of company’s sales staff to properly use and record their lead data for the good of the team.

SOLUTION

We worked very closely with Steven Sibbald of Springboard Marketing and one of their key clients to create a ‘board game infographic’ that would encourage sales staff to follow the prescribed sales processes. We were very focused to ensure that the most important information was present in the final solution yet the game was simple enough to adopt. As an interesting addition, We had great fun creating individual avatars for some of the key people in the company.

RESULT

The final digital and printed versions of the board game infographic are now widely used by a number of the sales staff of the client of Springboard Marketing. Job done!

“The loft did an outstanding job in assisting me with a very complex piece of work. They created an exceptional solution that was both creative and beautifully finished. Great team, good fun and brilliant designers.”

Steven Sibbald, Managing Director of Springboard Marketing