The Serious & Organised Crime Exchange (SOCEX) is the first national conference for law-enforcement agencies in the UK with three tiers of agencies being invited to the landmark event in 2015 — local, regional and national. As a long term supplier of Altia Solutions, one of the conference’s co-founders, we were delighted to be given the responsibility for creating the new SOCEX brand and conference communications.


We had to create an entirely new brand for the conference including a name, identity and theme. We wanted to capture the essence of this prestigious gathering which centred on bringing three strands of policing together. We explored many themes and one of the most interesting was the aligning of workflows, resources and information ‘into-alignment.’ This would become the main theme for the new brand. We visually aligned three different networks with an ‘X’ for Exchange to compliment the main theme of the conference. The word ‘Exchange’ was chosen over ‘Conference’ as a more natural description of the event. Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary sub-brand was created for this important event.


The conference was a huge success with excellent attendance, an incredibly well-received format and the promise of a SOCEX 2016.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors of SOCEX 2015