The Serious & Organised Crime Exchange (SOCEX) is a forum for the most influential people in law enforcement to get together to discuss ideas and the issues of the day. The initial event had three tiers of agency invited – local, regional and national.

As a long term supplier of Altia Solutions, one of the conference’s co-founders, we were delighted to be given the opportunity to create the new SOCEX brand and communications.


We had to create an entirely new brand including a name, identity and theme.

We wanted to capture the essence of bringing three strands of law enforcement together and explored different ideas. One of the most interesting was the bringing of people ‘into-alignment’ which would become the main theme, we aligned three different networks with an ‘X’ for ‘Exchange’ to show this.

‘Exchange’ was chosen over ‘Conference’ as a more natural description of the type of event. Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary identity was created for this too.


The conference was a huge success and continues to run, now as a greatly expanded and international event.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors of SOCEX 2015