In early 2017 we were given the opportunity to work with the organisers of the Serious and Organised Crime Exchange (SOCEX) for the third year in a row for the design of their 2017 event brochure. We were asked to be bold in bringing the main themes of the conference to life — ‘Harm and Impact On Communities’ whilst continuing to build on the visual framework of the SOCEX brand which was used in previous publications.


The loft team made widespread use of a hooded figure throughout the brochure to symbolise the menace of crime in local communities. The hooded figure makes an appearance in various guises throughout the brochure and was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender in the conference communications. The front cover received careful attention with the hooded figure looking over a council estate in a scene reminiscent of Dali’s painting ‘The crucifixion.’ The background of the front cover included images which reflected many of the conference’s secondary themes including ‘slavery’ & ‘governance and coercion in communities.’ Previous brochures made widespread use of a ‘network’ visual identity which was carried on throughout the 2017 brochure. However, in the 2017 brochure, it was complemented with vivid page backdrops — each of which brings the different sub-themes of the conference to life.


The brochure was incredibly well-received by both the client and also the delegates of the conference. It was considered to be an even bigger step-forward from previous designs and the team has already got designs on the 2018 brochure.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events