The Serious and Organised Crime Exchange (SOCEX) was in its second year and as the creators of the original brand, the loft team were delighted to be given the opportunity to create the conference brochure for the 2016 event.
After the success of the first year, the organisers of the conference requested a document which would reflect greater steps taken to professionalise the event.
The loft team built on the visual themes and successes of the 2015 brochure. For 2016, the colours were updated to a bold dark grey complimented with a vibrant magenta. The network theme of the brand was carried throughout the different pages of the brochure. Finally, a special UV spot-finish of the logo was created for the front cover to give it a higher-quality finish and present the conference with greater professionalism and flair.
The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a step forward from the design of the previous years’ brochure and we are delighted to still be working with the people representing SOCEX.