BRIEF

The Serious and Organised Crime Exchange (SOCEX) was in its second year and as the creators of the original brand, the loft team were delighted to be given the opportunity to create the conference brochure for the 2016 event. After the success of the first year, the organisers of the conference requested a document which would reflect greater steps taken to professionalise the event.

SOLUTION

The loft team built on the visual themes and successes of the 2015 brochure. The colours were updated to a bold dark grey complimented with a vibrant magenta colour finish. The network theme of the brand was carried throughout the different pages of the brochure.

Finally, a special UV spot-finish of the logo was created for the front cover to give it a higher-quality finish and present the conference with greater professionalism and flair.

RESULT

The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a step forward from the design of the previous years’ brochure.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX