SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT 2016

BROCHURE DESIGN / INFOGRAPHICS / ART DIRECTION
BRIEF

Scottish Leather Group is a UK based manufacturer of high-quality leather. They have made significant investments over many years to improve the sustainability practices of their organisation and it is these measures which allow them to have one of the lowest carbon footprints for leather production in the EU.

In 2016, the loft was asked to design and produce their Annual Sustainability Report with the company looking to highlight some of the exceptional outcomes they had achieved.

SOLUTION

The loft team started with research of the data, stories and statistics that would be brought to life in the report and focussed on creating a balance between sharing good news without bombarding readers with too much unimportant information.

Infographics and photographs were produced which would creatively communicate the data. We worked closely with the entire team at Scottish Leather Group, this included interviewing various staff members and creating mini-spotlight info-graphics of their careers. Each of these activities helped to give the report a more personalised feel.

RESULT

The final report was both innovative yet in-line with the brand. The photography and infographics have been used widely in other communications as well.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited