Percepta is a customer experience company which works predominantly in the automotive sector with offices all over the world. Although the majority of its activities are call-centre based, the company does so much more. Their previous website simply didn’t do justice to the scale of the many different service offerings or, even more importantly, to the value-add of the composite often bespoke services they offer their clients. Percepta wanted their new website to help educate their clients before using their services and saw features such as proper website responsiveness, case-studies and on-site translation as critical to the success of the project. Put simply, Percepta wanted a website befitting of a renowned, respected and successful organisation.


Before we could start on the creative process, we had to understand and categorise all the services, of which there are many. Only then could we create a visually eye catching icon suite, with icons for each of the service lines and, more importantly, composite icons to combine the services. The imagery across the site is strong and vibrant, contemporary but professional at the same time.

We believed telling stories about customer service experiences and processes would be crucial to capture the value of customer service and sell it, so we commissioned a series of detailed case studies which clearly demonstrated the frictionless customer service offered across the organisation and lent instant credibility to customers looking for the best in service.


Percepta recognised the new website as a huge step forward visually, and in terms of user friendliness, the responsive versions work particularly well. The case-studies in particular, created by the outstanding Michelle Rodger, help massively to inform prospective clients about the value of the Percepta service. Everyone in Percepta is delighted with the result, which clearly presents the company professionally on the world stage.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta