NETWORK RAIL GREMLINS

CAMPAIGNS / GRAPHIC DESIGN
BRIEF

A unique event!

The classic film Gremlins being shown at Glasgow Central Station. Network Rail decided to close Central Station for one night only to show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’ We were responsible for designing the event-ad and online communications as part of this landmark event.

SOLUTION

A dream brief. We meshed together the genius of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of Glasgow Central Station — the clock, as the focal points of the poster.
The Gremlins?
Well they do get up to mischievous things, don’t they?
One of the most entertaining points of a very successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media:

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge