NETWORK RAIL PEDAL CHALLENGE

GRAPHIC DESIGN
BRIEF

The Network Rail team had set up a charity cycling competition against the professionals of ‘Cycle Scotland’ on a range of exercise bikes placed in Glasgow Central Station.

In the second of a two-part series for ‘The Million Makers Challenge,’ Network Rail asked the loft to create a brand and print-ad for this unique ‘pedal challenge’ event.

SOLUTION

The loft had great fun working up a range of concepts that would capture the romance of the challenge while continuing the ‘clock’ theme of the first poster. We were inspired by some of the very minimalist designs of previous sporting occasions such as past Olympic Games.

RESULT

A social media hit! The new advertisement greatly helped to market another wonderful event both online and offline.

“The creativity of the loft has been absolutely first class. We were blown away by the work they produced for us and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge