THE LEVEN CAR COMPANY

IDENTITY DESIGN / BRAND LOVE
BRIEF

The Leven Car Company is a prestigious, luxury car dealership which specialises in the sales and servicing of high-performance vehicles, to highlight the prestige of the marques they deal with — Aston Martin and Rolls Royce were the first two brands represented by The Leven Car Company.

We were asked by Hugh and Chris McMahon to create a brand that would represent their commitment to ‘exceptional customer-service’ and one which would comfortably sit alongside two of the finest automotive brands in the world.

SOLUTION

We spent time with many of the company employees including the directors and sales/technical staff of both the Rolls Royce and Aston Martin franchises. We wanted to build on the personal stories and business ethics of Hugh and Chris McMahon; who previously ran the Audi Lomond Group for 14 years.

The initial themes that we explored included — ‘longevity,’ ‘people,’ ‘continuity.’ We co-created a brand story based on an ‘experience of customer service that lives long in the memory, one with no limits.’ The design had several key features — people are at the heart of their business which is why the logo mark has the depiction of eight human faces. The range of faces shows a company that is happy to mould itself around the different requirements of its clients. They represent the importance of a reputation for the company and finally, all the faces link together as a loop of infinity to represent the limitless nature of their commitment to clients.

RESULT

An eye-catching brand was created, and one that everybody involved is incredibly proud. One of the highlights of the project was the distribution of the stunningly beautiful Duplex, Colorplan letter-pressed business cards with silver foiling.

“The loft created a brand identity for The Leven Car Company — one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the world’s finest — Aston Martin and Rolls Royce — without looking out of place”

Chris McMahon, Managing Director of The Leven Car Company