The Leven Car Company is a luxury car retailer which specialises in the sales and servicing of high-performance vehicles. Founded in 2014 by Hugh and Chris McMahon, Aston Martin and Rolls Royce were the first two brands represented by the organisation and we were asked to create an identity which would ‘comfortably sit alongside two of the finest automotive brands in the world without looking out of place.’


We started with the people in the company – the founders Hugh and Chris have a long track record in the automotive trade with very clear values which we would build on alongside those of the company’s employees. Themes like ‘longevity,’ ‘people,’ ‘continuity,’ came up time and time again which allowed us to form a unique and powerful story for the brand.

‘An experience of service that is moulded around customers, lives long in the memory and has no limits.’

This story was then brought to life during the design of the identity with a range of silhouettes of people, fading outwards from the centre and tied together with an infinity loop.


“The loft created a brand identity for The Leven Car Company — one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the world’s finest — Aston Martin and Rolls Royce — without looking out of place”

Chris McMahon, Managing Director of The Leven Car Company