Jim Henderson is a business coach for renowned coaching consultancy ‘ShirlawsUK.’ Although a proud member of the Shirlaws family, Jim was looking for something a little more personal to help build his social media presence. The loft and Jim worked together on a new personal blog and art-directed photography that would help to tell a story about Jim and the impressive work he does with Shirlaws.


One of the most interesting aspects of working with Jim is his ability to sketch out diagrams and pictures right in front of you. It is a truly impressive feat (one that as creatives, we particularly enjoy.) We wanted to show this in Jim’s pictures.

We set-up a photo-shoot that helped to get this unique aspect of Jim’s work across. We created a much-updated and responsive blog that would load news items on-demand as well as encourage ‘social-sharing.’


The updated photography helps to give Jim a unique profile for his social media presence and the revised blog is a huge step forward in terms of appearance and functionality to help Jim share great stories of working with entrepreneurs in his role as a business coach for Shirlaws.

“When I engaged The loft to work on creating the JimatShirlaws.com blog, I wanted something that looked and felt different whilst embodying the Shirlaws brand ethos. The result was fantastic, I was absolutely delighted and would not hesitate in recommending the lofts work – professional, creative, and with soul.”

Jim Henderson, Partner, Shirlaws