The Glasgow City Marketing Bureau was celebrating a ‘decade of success’ in 2015 and asked the loft to design an infographic to bring some of their impressive statistics to life. We were asked to create an impactful visual which would give their team a reference to use in presentations to prospective clients. The final infographic would also be published in both the local and national press.
Numbers like ‘£1.2 Billion, the value of business tourism secured’ were highlighted in the infographic, which is formed of a skyline including many of the iconic landmarks of the city. The famous ‘Rubine Red’ was used to tie in the ‘People Make Glasgow’ brand.
The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It was well received by everybody both inside and outside The Glasgow City Marketing Bureau.