The summer of 2014 was a heady time for Glasgow – the city was celebrating being the host of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and significantly the city of Glasgow was going through a period of real economic success – a success that was reflected by the Glasgow Chamber Of Commerce.
The Chamber asked us to create an infographic that would provide an ‘at-a-glance summary’ of how they had been serving the people of Glasgow and to shout about their many successes. The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine.
We decided to create a visually striking piece of work to entice the reader to learn more about the vast accomplishments of both the Chamber and the city of Glasgow itself.
We created an infographic made up of skyscraper buildings, with a tag-line of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as ‘4,250 people attending Chambers events,’ ‘a 30% increase in mid-size company memberships’ and ‘a 15% increase in Premium Partners’ were all highlighted to showcase the success of the organisation.
“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”
Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce