GLASGOW CHAMBERS OF COMMERCE

INFOGRAPHICS / GRAPHIC DESIGN
BRIEF

The Glasgow Chambers of Commerce asked us to create an infographic that would provide an ‘at-a-glance summary’ of how the Chamber had been serving the people of the city over the year of 2014 and to shout about its successes. The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine. An edition published during the heights of ‘The Glasgow Commonwealth Games’ and ‘The Scottish Referendum.’

SOLUTION

We decided to create a visually striking piece of work that truly catch the eye of the reader, enticing them to read about the vast accomplishments of both The Glasgow Chambers of Commerce and the city of Glasgow itself. We created an infographic made up of skyscraper buildings, with a heading of ‘Glasgow on the Rise’ to portray the growth of Glasgow as a city and the Glasgow Chambers of Commerce itself. Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in ‘Premium Partners’ were highlighted in the design of the infographic.

RESULT

“We were delighted with the result, as was everybody involved at The Glasgow Chambers of Commerce.

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce