BENRIACH 10 YEAR

packaging
BRIEF

Speyside whisky distiller BenRiach re-launched as an independent distiller in 2004 and were looking to re-design their ’10-Year-Old Single Malt.’ This was an important project for the company and one they entrusted to the loft team. The design was to be bold, premium and should establish a new visual identity for the brand in-line with the company’s 10th anniversary.

SOLUTION

The loft team explored a number of different design themes – each looking to bring the distillery’s story to life on the packaging. We explored concepts which included experimentations with the barrels, the floor maltings and capturing the distillery both internally and externally.

Design development eventually focussed on the distillery itself where we played with a range of compositions, angles, and illustration styles. The team would also explore a number of paper and print finishes, eventually settling on a textured gunmetal grey with gold foil finish. This helps to achieve real ‘on-the-shelf’ impact.

RESULT

The new BenRiach 10-Year-Old, Single Malt Whisky is the first of a series of BenRiach whiskies featuring the revised design direction.

“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager of BenRiach