BENRIACH 10 YEAR

packaging
BRIEF

Speyside whisky distiller BenRiach re-launched as an independent distiller in 2004 and were looking to establish a new creative direction for their ’10-Year-Old Single Malt.’ A very important project and one they entrusted to the loft team. The design was to be bold, premium and should forecast an updated creative direction in line with the company’s 10th anniversary.

SOLUTION

The loft team explored a number of different design themes looking to bring the distillery to life on the packaging. Concepts included experimentations with the barrels, the floor malting, and views from both inside and outside the distillery. Design development focussed on the distillery itself where we played with a range of compositions, angles, and illustration styles. The team explored a number of paper and print finishes, eventually settling on a textured gunmetal grey with gold foil finish for real ‘on-the-shelf’ impact.

RESULT

The new BenRiach 10-Year-Old, Single Malt Whisky is the first of a series of BenRiach whiskies featuring the revised design direction. The project represented a unique moment in the lofts’ history as the company’s first packaging project. We were delighted with the final results as were BenRiach.

“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager of BenRiach